Sivan Magen
Marketing Design Lead | Senior Brand Designer
Tel Aviv
Summary
Hey, I’m Sivan.
I’m a Senior Brand and Marketing Designer with experience leading creative work across global tech companies. I’ve built full brand identities from the ground up, developed visual languages, and created multi-channel marketing assets including landing pages, websites, campaigns, social content, and executive presentations. I collaborate closely with Marketing, Product, and HR teams, bringing strong creative ownership, cross-functional communication, and a deep understanding of how to create consistent, high-impact visual experiences. I’m now looking for a design leadership role where I can expand my impact, guide creative processes, and contribute to building strong, scalable brand and marketing design foundations.
Overview
12
12
years of professional experience
Work History
Head of Design (Marketing)
8fig
05.2022 - Current
- Led the Marketing Design department and built a full brand identity from scratch, including visual language, illustrations, iconography, color system, slogan, and a comprehensive Brand Book.
- Managed and mentored a creative team of three, establishing workflows and elevating design quality across the organization.
- Directed the design and launch of the company’s new website aligned with the new brand strategy.
- Developed presentation templates and produced a wide range of marketing assets—landing pages, campaigns, emails, banners, social media content, and internal communications.
- Collaborated with Marketing, Product, and HR teams to ensure consistent brand communication and support cross-department initiatives.
- Supported the CEO and senior leadership with high-impact investor decks, company kickoff presentations, and other key internal communications.
UI / UX Marketing Designer at Yotpo
Yotpo
08.2021 - 04.2022
- Worked as part of a team of six designers, collaborating on a wide range of marketing design projects across the company.
- Designed digital marketing assets including social media creatives, banners, ads, and email visuals.
- Created UI/UX layouts for landing pages and marketing funnels to support conversion and improve user engagement.
- Collaborated closely with the Marketing team and cross-functional partners to ensure cohesive brand execution across all channels.
- Supported product-related marketing efforts by designing materials for launches, campaigns, and ongoing growth initiatives.
Senior Marketing Designer
Ironsource
06.2018 - 06.2021
- Began as the sole designer within a newly formed internal business unit, creating all marketing materials including landing pages, website layouts, banners, and the full visual language for the brand.
- Transitioned into the Digital Studio, joining a structured team led by a Design Manager and working alongside two additional designers to support the company’s Marketing and Digital departments.
- Designed UI/UX for small-scale product features and marketing-related flows, ensuring clarity, usability, and alignment with brand guidelines.
- Led the visual branding for internal company events, employee engagement activities, HR initiatives, recruitment campaigns, and corporate calendars.
- Produced presentations, pitch decks, and ongoing marketing assets to support product launches, campaigns, and high-priority projects company-wide.
- Developed branding concepts and visual identities for key strategic initiatives, ensuring consistent communication across teams.
Graphic Designer
888holdings
01.2015 - 06.2018
- Worked as part of a multidisciplinary creative team consisting of six designers, two developers, and two copywriters within the Poker marketing division.
- Led end-to-end ownership of individual design projects, from concept creation to final delivery, collaborating with copywriters and the Creative Manager to define the creative direction and execution plan.
- Contributed to team-based projects, dividing tasks among designers and conducting weekly syncs to ensure fast, aligned, and high-quality production.
- Designed a wide range of marketing assets including landing pages, banners, game branding elements, in-game graphics, email campaigns in 12 languages, and web updates requiring ongoing maintenance and content additions.
- Delivered UI design for various poker-related features, ensuring consistency with the overall brand and user experience standards.
- Developed visual concepts for new games and promotional campaigns, creating cohesive design systems across multiple markets and platforms.
Graphic Designer
Adler Chomski Group/ Grey Israel
01.2014 - 12.2014
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Education
Master of Arts - Art Therapy
M.A. in Art Therapy
Haifa 04.2001 -
Bachelor of Arts - B.Des in Visual Communication
WIZO Haifa Academy
Haifa 04.2001 -
Skills
Design Tools
Figma Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effects
Brand & Marketing Design
Brand Identity & Visual Language
Creative Concept Development
Multi-channel Marketing Design
(social, campaigns, emails, landing pages)
Presentation & Pitch Deck Design
Multi-language Asset Adaptation UI/UX
Landing Page UX/UI
Wireframing & Layout Design
Web UI Components
User Flow Understanding
Professional Skills
Cross-functional collaboration (Marketing, Product, HR, Executives)
Teamwork in large design teams
End-to-end project ownership
Fast-paced environment execution
Supporting executive and internal communication needs
Timeline
Head of Design (Marketing)
8fig
05.2022 - Current
UI / UX Marketing Designer at Yotpo
Yotpo
08.2021 - 04.2022
Senior Marketing Designer
Ironsource
06.2018 - 06.2021
Graphic Designer
888holdings
01.2015 - 06.2018
Graphic Designer
Adler Chomski Group/ Grey Israel
01.2014 - 12.2014
Master of Arts - Art Therapy
M.A. in Art Therapy
04.2001 -
Bachelor of Arts - B.Des in Visual Communication
WIZO Haifa Academy
04.2001 -