Sireen Musallam
Marketing Manager
Jerusalem
Summary
Qualified Marketing Executive with 10 years of experience in Digital and Product marketing. Proven successful at Inbound marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
CMO
Azary
Ramallah
01.2023 - Current
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Engaged, informed and supported staff on media and marketing outcomes.
- Completed and submitted monthly and yearly reports to support executive decision making.
Co-Founder, CPO
Deelzat
Ramallah
10.2022 - 11.2022
- Established foundational processes for business operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Directed market expansions to propel business forward, meet changing customer needs.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Coordinated design meetings and decisions with internal departments and teams.
Senior Business Consultant
GIZ
03.2022 - 08.2022
- Analyzed and interpreted data to determine any problems or areas that need improvement.
- Conducted assessments and counseled clients regarding controls, risks, process issues and productivity inefficiencies.
- Collected various reports and information regarding client's business by interviewing, shadowing and analyzing reports.
- Organized and executed 2 assigned business projects according to client's specifications in 2022.
Senior Digital Marketing Specialist
Kenz
Riyadh
02.2021 - 06.2021
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Product Manager
QuizPlus
01.2021 - 06.2021
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Prioritized roadmap in order to achieve product goals and metrics.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Coordinated design meetings and decisions with internal departments and teams.
- Boosted customer base penetration using creative promotional approaches.
Marketing Manager
Safra Inc
Ramallah
04.2019 - 12.2020
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Performed market segmentations, targeting and positioning for each product line.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Worked with graphic designers and writers to establish theme and tone for content.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Product Management Consultant
Coretava
San Fransisco
01.2019 - 04.2019
- Reviewed design specifications, quality assurance plans and demonstration scripts.
- Identified new business requirements through analyzing market data, customer requirements, competitive offerings and overall industry direction.
- Prepared product related materials and documentation for sales, marketing and end-users.
- Prepared product statements and customization proposals for existing customers or new prospects.
- Worked with development team on design and requirement management of new and existing products.
- Managed pricing decisions to achieve competitive position.
Digital Marketing Consultant
HotelsMe
Riyadh
08.2018 - 12.2018
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
NGO Web Marketing & SEO Consultant
Shafaq
East Jerusalem
07.2018 - 12.2018
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Influencers Manager and Digital Coordinator
Zinc Network
London
04.2018 - 12.2018
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Improved marketing to attract new customers and promote business.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
User Acquisition Specialist
Yamsafer
05.2016 - 05.2018
- Maintained organized file management system to promote accessibility.
- Reviewed requests for payments under performance-based payment clause.
- Performed program management review and surveillance activities.
- Oversaw contractor performance to encourage compliance with contractual standards.
- Designed and implemented advertising and public relations activities.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Onboarded new team members and coached personnel in marketing tasks.
Education
Bachelor of Science - Marketing & Business Administration
Birzeit Univerity
Birzeit, Palestine 09.2012 - 05.2016
Skills
Product lifecycle management
Budget development and management
Product forecasts
Quantitative and qualitative market research
Social commerce
ROI analysis
Social media engagement
Marketing plan development
Social media
Digital marketing
Accomplishments
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
Timeline
CMO
Azary
01.2023 - Current
Co-Founder, CPO
Deelzat
10.2022 - 11.2022
Senior Business Consultant
GIZ
03.2022 - 08.2022
Senior Digital Marketing Specialist
Kenz
02.2021 - 06.2021
Product Manager
QuizPlus
01.2021 - 06.2021
Marketing Manager
Safra Inc
04.2019 - 12.2020
Product Management Consultant
Coretava
01.2019 - 04.2019
Digital Marketing Consultant
HotelsMe
08.2018 - 12.2018
NGO Web Marketing & SEO Consultant
Shafaq
07.2018 - 12.2018
Influencers Manager and Digital Coordinator
Zinc Network
04.2018 - 12.2018
User Acquisition Specialist
Yamsafer
05.2016 - 05.2018
Bachelor of Science - Marketing & Business Administration
Birzeit Univerity
09.2012 - 05.2016