SIGAL TWEIG
Summary
Experienced Marketing Manager who's all about using data to drive growth in fast-paced settings. I'm driven by hitting targets, fueled by a real passion for marketing and connecting with people. I work hand in hand with global and local teams to get things done.
Overview
11
11
years of professional experience
Work History
Marketing Manager
The M&H - Israel's First Whisky Distillery
10.2018 - Current
- Developed and executed a research-driven marketing strategy, aligned with target audience needs and pain points while tracking KPIs to enhance brand awareness and growth.
- Utilized multiple marketing channels such as social media, advertising, email marketing, and influencer collaborations, and analyzed campaigns' performance, using Google Analytics to track website traffic, user behavior, and conversion rates.
- Managed end-to-end operations of company's eCommerce platform creating customer journeys, driving retention, and improving user conversion.
- Supervised design and development teams ensuring streamlined workflows and successful project execution.
Marketing Communications Manager
Tiv Taam
04.2016 - 10.2018
- Managed marketing budget and executed marketing campaigns, overseeing performance of advertising, PR, and digital agencies.
- Utilized data analysis to measure and adjust digital campaigns, and optimize performance.
- Implemented personalized email marketing campaigns, resulting in increased customer engagement and retention.
- Collaborated with stakeholders to ensure execution of marketing initiatives.
Account Manager
Target Market - Marketing Implementation Solutions
11.2014 - 02.2016
- Worked closely with clients to understand their marketing objectives, develop effective strategies, and oversee execution of marketing activities.
Brand Content Manager
Tapuz - An Israeli Online Community
05.2012 - 11.2014
- Developed creative content marketing strategies and onboarded content creators and influencers to create content about brands, increase brands' trust, and drive engagement and sales.
Education
MBA - Business and Marketing
College of Business Management
2017
Bachelor of Arts - Marketing
Reichman University (IDC)
2011
Certification: Digital Analysis -
Digitalent
2021
Certification: Google Ads -
Google Partners
2017
Skills
- Strategic Thinking
- Business Analysis
- Team Management
- Project Management
Additional Information
- Google Analytics
- WooCommerce
- Smartlook, Hotjar
- Mailchimp
- Canva
Languages
Hebrew
Native language
English
Proficient
C2
Timeline
Marketing Manager
The M&H - Israel's First Whisky Distillery
10.2018 - Current
Marketing Communications Manager
Tiv Taam
04.2016 - 10.2018
Account Manager
Target Market - Marketing Implementation Solutions
11.2014 - 02.2016
Brand Content Manager
Tapuz - An Israeli Online Community
05.2012 - 11.2014
MBA - Business and Marketing
College of Business Management
Bachelor of Arts - Marketing
Reichman University (IDC)
Certification: Digital Analysis -
Digitalent
Certification: Google Ads -
Google Partners
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