Shlomi Magal
Haifa
Summary
Accomplished executive with extensive experience in global business leadership, sales, marketing, and strategic growth within the medical devices, healthcare, and industrial sectors. Proven expertise in business development, M&A, market expansion, and operational excellence. A results-driven leader with a strong track record of driving revenue growth, optimizing profitability, and successfully integrating acquisitions into multinational corporations.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
General Manager
EQUASHIELD Medical Ltd.
02.2023 - Current
- Company Overview: EQUASHIELD is a global leader in Closed System Transfer Devices (CSTD), operating in 25+ countries across 5 continents, with annual revenue of $120M
- Achieved 15% organic growth in 2023 with high margin rates
- Developed and executed sales and marketing strategies for CSTD & Pharmacy Automation divisions, driving market expansion and profitability
- Direct oversight of US & EU sales teams and 20+ global distributors
- Led acquisition and integration of three indirect dealers; established a direct sales subsidiary in Germany, Belgium, UK and Canada
- Built and structured the Marketing & Product Development departments from the ground up
- Full P&L responsibility for the Pharmacy Automation Division, successfully launching new product lines
- Expanded into CAR-T cell and CDMO manufacturing customers with EQUASHIELD products
- Led new product development and launch initiatives within the CSTD market
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Chief Executive Officer
MIS Implants Technologies Ltd.
01.2018 - 02.2023
- Company Overview: MIS Implants Technologies, a global leader in dental implants, was acquired by XRAY in 2016 and fully merged into DENTSPLY-SIRONA
- The company achieved an annual revenue of $100M
- Achieved 10%+ CAGR organic growth, exceeding $100M in annual sales
- Led the post-acquisition integration of MIS into DENTSPLY-SIRONA, serving as Senior VP
- Expanded product portfolio, launching premium and value-segment innovations
- Expanded manufacturing capacity by implementing advanced machinery, clean rooms, and robotics
- Successfully launched operations in Brazil, India, South Korea, China, and Taiwan
- Secured regulatory approvals (FDA, CE-MDR, CFDA, ANVISA) for global product compliance
- Developed a dual-brand strategy and executed market entry plans for new geographies
- Led the $100M acquisition of DATUM DENTAL, strengthening MIS’s biomaterial offerings
- Served as Board Director at AUGMA Biomaterials
- The company achieved an annual revenue of $100M
Vice President Sales
MIS Implants Technologies Ltd.
01.2015 - 01.2018
- Managed 10 direct sales subsidiaries and 55+ third-party distributors
- Established direct sales organizations in UK, Turkey, and Portugal, including logistics, finance, and marketing structures
- Developed and executed global sales and marketing strategies to enhance market share and profitability
- Led country-specific marketing campaigns and annual marketing plans
- Implemented management information systems to track and manage dealer performance
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long term goals.
VP Global Sales & Marketing
NILIT Ltd.
01.2011 - 01.2015
- Company Overview: NILIT Ltd, a global leader in nylon fiber production, operates across the US, Europe, China, and Brazil, with $500M annual revenue
- Managed $200M annual sales across Europe, Asia, Latin America, and Turkey
- Led 8 regional sales managers, 30 sales professionals, and 20 sales agents worldwide
- Developed and executed strategic plans to optimize profitability and growth
- Established strategic partnerships with key customers, driving mutual success
- Collaborated with senior management to develop strategic initiatives and long term goals.
Assistant General Manager & Business Development Director
NILIT Ltd.
01.2007 - 01.2011
- Led M&A initiatives, from initial due diligence to full integration
- Managed raw material procurement in collaboration with global chemical suppliers
- Served as Integration Manager, optimizing post-acquisition operations and synergies
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
Supply Chain Manager
Philips Medical Systems (PHG)
01.2004 - 01.2007
- Managed procurement, order desk, and planning teams for Philips' supply chain
- Implemented SAP-APO and supply chain optimization tools
- Established and managed a joint venture operation in China
- Supervised 10 staff members tasked with handling materials management, planning, purchasing, and customer service duties.
Business & Strategic Planning Manager
Tower Semiconductors
01.2001 - 01.2004
- Developed and implemented long-term business models and intelligence systems
- Contributed to strategic planning and financial modeling for executive decision-making
- Generated new business with marketing initiatives and strategic plans.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Education
MBA - Business And Administration
Haifa University
Haifa, HA 01.2005 - 01.2006
Bachelor of Science - Industrial Engineering & Computer Science
Technion Institute
Haifa, HA 01.1998 - 01.2002
Skills
- Executive Leadership & General Management
- Sales & Business Development
- Global Market Expansion & Strategic Partnerships
- Mergers, Acquisitions & Post-Merger Integration
Military Service
Officer in the Special Forces
Timeline
General Manager
EQUASHIELD Medical Ltd.
02.2023 - Current
Chief Executive Officer
MIS Implants Technologies Ltd.
01.2018 - 02.2023
Vice President Sales
MIS Implants Technologies Ltd.
01.2015 - 01.2018
VP Global Sales & Marketing
NILIT Ltd.
01.2011 - 01.2015
Assistant General Manager & Business Development Director
NILIT Ltd.
01.2007 - 01.2011
MBA - Business And Administration
Haifa University
01.2005 - 01.2006
Supply Chain Manager
Philips Medical Systems (PHG)
01.2004 - 01.2007
Business & Strategic Planning Manager
Tower Semiconductors
01.2001 - 01.2004
Bachelor of Science - Industrial Engineering & Computer Science
Technion Institute
01.1998 - 01.2002
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