Shiri Amit

Marketing professional with proven track record of optimizing marketing operations and driving impactful campaigns. Adept at leading cross-functional teams to achieve strategic objectives, with strong focus on collaboration and results. Known for reliability and adaptability, leveraging analytical skills and innovative thinking to navigate changing market conditions.

• Marketing Operations & Automation – Expertise in managing and optimizing marketing tech stacks, including Marketo, Hubspot, Salesforce, and other integrated tools.
• Data-Driven Strategy – Track, analyze, and report marketing funnel performance to drive data-backed decision-making and improve lead conversion.
• MarTech Management – Evaluate, implement, and manage marketing technologies, ensuring seamless integration and process efficiency.
• Lead Generation & Nurturing – Drive scalable marketing campaigns, optimize lead flows, and align closely with SDR & sales teams for maximum impact.
• Process Optimization – Design, document, and refine workflows to enhance operational efficiency, prevent data integrity issues, and streamline marketing execution.
• Team Leadership & Development – Build and mentor high-performing teams, fostering professional growth while bridging talent gaps.
• Performance & Growth Marketing – Manage PPC campaigns, A/B testing, and audience segmentation to maximize ROI and engagement.
• Stakeholder & Vendor Management – Collaborate cross-functionally with IT, sales, and BI teams while negotiating contracts to optimize costs and service delivery.