Google Search Console
Hi, I’m
Shira Reinberg Zobin
Content Writer
Summary
Senior Content Writer specializing in the gaming industry. I offer a five-year background in increasing search engine visibility and ranking - producing creative well-researched articles, microcopy, email campaigns, website updates, and conducting keyword research and SEO optimizations.
Overview
5
years of professional experience
2
Languages
3
years of post-secondary education
Work History
NetBet
SEO Content Writer
12.2018 - 02.2024
Job overview
- Increased organic traffic via SEO-friendly content for websites and blog posts
- Improved search engine visibility and ranking through optimized website content and images using keyword research
- Identified trends and opportunities for improvement by monitoring and evaluating website analytics
- Boosted SEO and response rates by collecting and analyzing Web metrics - keyword impressions, clicks, positions, CTR.
- Met tight deadlines while completing thorough research and delivering high-quality content
- Supported marketing/promotion goals via writing support for a variety of public-facing materials, including press releases and newsletters
- Ensured compliance by formatting content to adhere to industry-specific style guides
H&M
Sales Advisor
11.2012 - 09.2018
Job overview
- Performs customer service and merchandising duties on the sales floor
- Trained and mentored new sales advisors.
- Assists the visual merchandisers in developing floor plans, displays and campaigns in order to maximize sales.
The Israeli Public Broadcasting Corporation
Internship
04.2018 - 08.2018
Job overview
- Hebrew to English translation for the company's YouTube channel “Kan”
- Responsible for editing Hebrew and English content on the channel
- Producing creative and engaging descriptions.
Education
Ariel University
Bachelor of Arts from Digital Communications And Media
09.2015 - 09.2018
Skills
In-depth understanding of marketing strategies: B2C and B2B, and SEO
Knowledge of website building tools: HTML, CSS, WordPress
Competency in digital marketing tools, Google Search Console, Google AdWords, Google Analytics
Hebrew to English translationContent editing/proofreadingKeyword Research
Content Optimization
Editing and Proofreading
Promotional Marketing and Advertising
Creative Writing
Software
Google AdWords
AWR Cloud
Confluence/Jira
Timeline
SEO Content Writer
NetBet
12.2018 - 02.2024
Internship
The Israeli Public Broadcasting Corporation
04.2018 - 08.2018
Ariel University
Bachelor of Arts from Digital Communications And Media
09.2015 - 09.2018
Sales Advisor
H&M
11.2012 - 09.2018