Summary
Overview
Work History
Education
Skills
Websites
Films, All sorts of Crafts, Yoga & Dance
Timeline
Generic
SHIR MOLINA

SHIR MOLINA

Product Manager
Tel Aviv

Summary

Product manager at the intersection of data, gameplay, and player experience. With a background in engineering and analytics, I've led features that achieve business goals with player fun. I specialize in LiveOps strategy, progression systems, and close collaboration with dev, art, and design to bring bold ideas to life. Curious by nature, decisive by practice, and always iterating forward.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Product Monetization Manager

SuperPlay
01.2024 - Current
  • Product Manager with a strong foundation in both technical execution and gameplay systems. I own the full lifecycle of features from ideation and scoping to cross-functional execution and delivery.
  • Experienced in translating product strategy into clear, scalable development plans, and collaborating closely with engineers, analysts, designers, artists, QA, and stakeholders.
  • I specialize in defining complex player progression systems, balancing pacing, segmentation, and reward value to support engagement and retention.
  • I guide the creative and UX direction of features to ensure alignment with product goals.
  • Skilled in managing multiple initiatives simultaneously on tactical (weekly), operational (monthly), and strategic (quarterly) levels.
  • I rely on A/B testing and performance dashboards to drive iteration cycles, optimize KPIs, and deliver measurable impact through data-informed decisions.

Frontend Developer

Minute Media
01.2021 - 12.2023

Developed and maintained core infrastructure using React, TypeScript, and JavaScript. Collaborated with Product Managers and Designers to implement new features with a focus on usability and performance. Led feature development from tech planning to QA handover, improving team velocity and product stability.

Technical Analyst

Ironsource
01.2019 - 12.2020

Managed large-scale data migration; bridged engineering and analytics to streamline operations.

Product Optimization Analyst

Ironsource
01.2017 - 12.2018
  • Ran growth experiments with the Data Science team.
  • Owned specs, data tickets, stakeholder dashboards, and performance reviews.

Performance Analyst

Ironsource
01.2016 - 12.2017

Built monitoring tools and dashboards, created a bridge role between product and data. Managed all product's A/B tests.

Product Manager

8200 Intelligence Unit
01.2013 - 12.2015
  • Coordinated project planning and execution with team members and team leads.
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.

Education

Bachelor of Science - Computer Science & Statistics

The Hebrew University
Jerusalem, Israel
05.2018 - 03.2022

Skills

Product: Feature Ownership, Progression Design, Roadmap Planning, Spec Writing, Live Operations, Strategic Planning, Decision-making

Data: SQL, A/B Testing, KPI Analysis, Python (Pandas, NumPy)

Tech: React, JavaScript, TypeScript, Git

Jira, Confluence, Figma, Looker, Excel / Sheets

Films, All sorts of Crafts, Yoga & Dance

Films, All sorts of Crafts, Yoga & Dance

Timeline

Product Monetization Manager

SuperPlay
01.2024 - Current

Frontend Developer

Minute Media
01.2021 - 12.2023

Technical Analyst

Ironsource
01.2019 - 12.2020

Bachelor of Science - Computer Science & Statistics

The Hebrew University
05.2018 - 03.2022

Product Optimization Analyst

Ironsource
01.2017 - 12.2018

Performance Analyst

Ironsource
01.2016 - 12.2017

Product Manager

8200 Intelligence Unit
01.2013 - 12.2015
SHIR MOLINAProduct Manager