Shelly Cammish
Lake Forest
Summary
Proven track record of leading large teams, surpassing revenue goals, and effectively controlling expenses. Successfully drives initiatives by implementing continuous improvement strategies, integrating systems, and developing user-friendly platforms for various stakeholders such as customers, vendors, and suppliers, particularly in the e-commerce/B2B sector.
Overview
21
21
years of professional experience
Work History
Director of Zurn Elkay Business Systems- Executive
Zurn Elkay
09.2024 - Current
- Company Overview: Manufacturing
- Create process improvement initiatives for ZE USA NA
Market Manager II – Northeastern WI & Upper MI Mar
Grainger Industrial Supply
06.2015 - 01.2016
- Regional Sr. Leadership managing 175 people, the P&L and sales for 22 store fronts.
- Direct the operations of regional field teams. Lead field service and Keep stock installation teams.
- Create digital strategy and tools included e-commerce, B2C and B2B, CRM tools
Vice President / Group Sr. Director of Sales Operations and B2B Strategy
Mohawk Industries – Daltile
01.2019 - 06.2023
- Company Overview: Manufacturing, distribution, B2B $11B U.S Stock exchange
- Create and direct sales strategy for sales operations
- Award for best technology platform in B2B/B2C markets for FC industry – Dealer site
- Direct national and international field service and installation teams.
- Create roadmap for self-serve platforms for internal and external customers
- P&L responsibilities $1B
Sr. Sales Operations Director – Digital Sales Operations
Grainger Industrial Supply
01.2015 - 01.2019
- Company Overview: Industrial supplier, $12B U.S Stock Exchange
Director of Sales & Marketing – Generac Mobile Products LLC (promoted)
Generac Power Systems
01.2013 - 01.2015
- Company Overview: Manufacturer power generation $16B U.S Stock Exchange
- Market and brand owner for Magnum Power and MAC Heat divisions
- Increased revenue $60M YOY in new business segment ($100M to $160M YR 1 revenue increase)
- Created digital market infrastructure, manage acquisition, lead and mentor direct reports
- Develop market strategies for different sales channels: distribution, wholesale, dealer and OEM
Market Development Advisor to Board of Directors
J. J. Keller & Associates
01.2012 - 01.2013
- Company Overview: Regulation, OSHA, Transportation, Publishing, Compliance
- Generate revenue growth and profitability for workplace safety market (OSHA)- with emphasis on O&G markets- Online training materials and digital marketing/sales
- Develop short/long term market development plans for the board of directors.
- Developed training material and lead sales training efforts nationwide for 250 OSAs
Merchandising/Brand Owner for Childcraft (number one brand in early childhood furniture)
School Specialty
01.2011 - 01.2012
- Company Overview: Distribution, supplier, retail
- Managing the number one brand in early childhood furniture, “Childcraft”.
- New product development, sourcing and strategic sales plan into new markets
- Product assortment and distribution sales management – Increased revenue B2C and B2B channels
- Management of resources including an offsite manufacturing factory, vendor relations, and employees.
- P&L responsibility, vendor contract negotiation, and pricing strategy, web and digital catalog
Sales & Marketing Manager: Consumer Products
Reynolds Consumer Products
01.2008 - 01.2011
- Company Overview: Industrial Manufacturing & consumer products. $6B US Stock Exchange
- Used market analytics to make strategic decisions: Nelsen market data, supplier score cards, retail link, VMI, EDI and other internal and external data sources.
- Managed the new products growth and cannibalization of core products with similar benefits.
- Corporate forecasting and analysis team that reported directly to the president and CEO.
- Managed domestic and international sales initiatives and reporting monthly results to executive team.
Regional Sales Business Manager: US Distributor platform
Ingersoll Rand Inc (GDT)
01.2004 - 01.2008
- Company Overview: OEM & Industrial Manufacturing $32B US Stock Exchange
- Managed North American sales group of distributors - Lean Certified
- Winner of an “Above and beyond” award from the President of the company for creating an online distributor training database and sales platform – a new way to sell!
- Medical, Industrial, Manufacturing, and commercial sales industry
Education
MBA - Master of Science in Business - Global Business
University of Wisconsin Oshkosh
Oshkosh, WI01.2014
Bachelor of Science in Business Administration - Marketing
Cardinal Stritch University
Milwaukee, WI01.2007
Lean Manufacturing Certified - undefined
Gardner Denver Thomas
01.2006
Global Business Certificate - Global trade compliance and trade regulation
FVTC
01.2005
DOT Hazmat - undefined
Federal Government of the US
01.2004
Skills
- Experience with international leadership teams
- Process optimization
- Project portfolio oversight
- Skilled in team development
- Vendor management
- Contract negotiation
- Consistently exceeding sales goals
- Financial performance management
- Board Report Writing
- Stakeholder Engagement
- Strategic Planning
- Multi-Site Management
- Supply Chain
- Field Sales and Service
- Business Process Management
- Performance Management
- Balanced Scorecard
- Process Automation
- Artificial Intelligence
- ERP and CRM implementation
- Sales Growth
- Change Management
- Sales operations
- New product launch
- Effective public speaking
Websites
- https://b2bmarketing.wbresearch.com/speakers/shelly-cammish
- https://bt.e-ditionsbyfry.com/publication/?m=26543&i=765752&p=6&search_str=https%3A%2F%2Fbt.e-dition
- https://www.globenewswire.com/en/news-release/2019/04/30/1812790/0/en/Essentra-Announces-Big-Changes
- https://www.rermag.com/news-analysis/interviews/article/20949949/interviews-with-generator-manufactu
Timeline
Director of Zurn Elkay Business Systems- Executive
Zurn Elkay
09.2024 - Current
Vice President / Group Sr. Director of Sales Operations and B2B Strategy
Mohawk Industries – Daltile
01.2019 - 06.2023
Market Manager II – Northeastern WI & Upper MI Mar
Grainger Industrial Supply
06.2015 - 01.2016
Sr. Sales Operations Director – Digital Sales Operations
Grainger Industrial Supply
01.2015 - 01.2019
Director of Sales & Marketing – Generac Mobile Products LLC (promoted)
Generac Power Systems
01.2013 - 01.2015
Market Development Advisor to Board of Directors
J. J. Keller & Associates
01.2012 - 01.2013
Merchandising/Brand Owner for Childcraft (number one brand in early childhood furniture)
School Specialty
01.2011 - 01.2012
Sales & Marketing Manager: Consumer Products
Reynolds Consumer Products
01.2008 - 01.2011
Regional Sales Business Manager: US Distributor platform
Ingersoll Rand Inc (GDT)
01.2004 - 01.2008
Bachelor of Science in Business Administration - Marketing
Cardinal Stritch University
Lean Manufacturing Certified - undefined
Gardner Denver Thomas
Global Business Certificate - Global trade compliance and trade regulation
FVTC
DOT Hazmat - undefined
Federal Government of the US
MBA - Master of Science in Business - Global Business
University of Wisconsin Oshkosh
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