SHAWN J. LUCAS
SKOKIE,IL
Summary
Desire to use my God given gifts and skills to evangelize and disciple Catholics of all ages and cultivate spiritual growth within their lives.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement, boosting performance and most importantly, deepening one's faith.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Lifelong Faith Formation
St. John Henry Newman Parish
07.2022 - Current
- Direct Parish Religious Education Program.
- Manage and taught our growing Parish OCIA Program.
- Organize and operate Sacramental Preparation for our Parish and two parochial schools.
- Develop and execute an expanding Faith Formation program with events and small group sessions on a seasonal basis.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Director of Sales
Sock Religious
11.2021 - 07.2022
- Create and lead a team of Independent Sales Representatives to grow our reach and improve customer service with clients.
- Design and implement strategic plans to reach sales targets.
- Cultivate lasting relationships with customers to grow customer loyalty.
- Develop and promote weekly, monthly, and quarterly sales objectives
- Drafting and reporting detailed and accurate sales reports.
- Establish a sales training program to train new sales representatives.
- Managed team of sales representatives, providing guidance, coaching and support.
- Plan and organize in person sales events with Catholic Conferences across the USA.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Special Events and Social Media Manager
Archdiocese of Chicago
05.2018 - 03.2022
- Planning promotions, marketing and activity coordination for all Vocation Office events and discernment groups.
- Events/Activities planned: Totus Tuus Summer Camp, Quo Vadis Days Discernment Camp, Quigley Discerner’s High School group, InSearch young adult men discernment group, “Who Will Fill These Shoes” discernment event.
- Recruitment – specific to individual events, but encompasses Parish recruitment, recruiting and engaging young men for discernment events, recruiting missionary disciples, and encouraging formation and volunteer opportunities.
- Video Production – Manage internal and external video production projects for promotional material.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Coach
DW Running
10.2018 - 10.2021
- Write weekly training plans for one-on-one clients.
- Boosted athlete confidence through personalized training sessions and continuous feedback.
- Foster the intimate coach/athlete relationship with weekly calls and check-ins to discuss training and upcoming race plan.
- Celebrate each athlete’s successes and help them learn from any failures to turn into future strengths.
- Collaborated with other coaches to share best practices, techniques, and insights for overall program improvement.
- Improved team cohesion by organizing regular bonding activities and fostering a supportive environment.
- Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
Cross Country and Track Coach, Men
University of Illinois Chicago
09.2016 - 07.2021
- Developed Men’s Mid distance and Distance Training Programs for Cross Country and Track and Enhanced athlete performance by developing tailored training programs and schedules.
- Oversee Goal Setting at the beginning of the school year and reassessing throughout the year.
- Assisted in recruiting efforts, helping to secure top talent for the track program.
- Pushed athletes through rigorous training drills following practice schedule, enforcing appropriate exertion levels.
- Contributed to the development of a positive team culture by promoting sportsmanship, respect, and camaraderie among athletes.
- Utilized video analysis tools to provide constructive feedback on athlete form and technique improvements.
- Enhanced athlete performance by developing tailored training programs and schedules.
Key Account Sales, Events and Sponsorship Manager
Blueseventy
04.2015 - 10.2017
- Manage over 100 accounts across the USA accounting for over $500,000 in sales annually.
- Administer and execute major industry conventions.
- Manage all North American Ironman event sales and promotions and other key races.
- Organize and Produce wetsuit clinics for teams, stores and events.
- Oversee the “On the Ground Team” (OTG) marketing and event efforts. This team consisting of 4 individuals strategically located throughout the US, helped provide event and retail support.
- Helped plan promotional agenda throughout the calendar year to drive sales nationally and through sponsored teams.
- Manage Territory yearly travel and event budgets ranging from $25,000-$45,000/year
- US sponsorship manager for athletes, teams and events.
- Identified new business opportunities by staying informed on industry trends and competitor activity in the sponsorship space.
- Provided exceptional customer service to sponsors, addressing concerns promptly and professionally to maintain positive partnerships.
- Increased event revenue through effective negotiation of sponsorship agreements, maximizing value for both parties.
- Conducted post-event evaluations to assess the success of sponsorships and identify areas for improvement in future collaborations.
- Enhanced company reputation through strategic selection of reputable sponsors that aligned with our core values and mission.
Assistant Cross Country and Track, Men and Women
DePaul University Cross Country and Track
09.2014 - 06.2016
- Write Men’s Training Programs for Cross Country and Track while assisting with Women’s programs.
- Assist in the recruiting process making calls and visits to potential student athletes.
- Prepare Daily Strength Routine for Mid-Distance/Distance Men
- Help incorporate a dynamic flexibility routine into the athlete’s program.
- Assist in the production and execution of the DePaul Relays Outdoor Track and Field Meet.
Independent Sales Representative
The Genesis Agency (TGA)
09.2014 - 04.2015
- Service over 100 accounts in the Run, Bike and Fitness world for 8 industry brands/vendors.
- Focused on building partnerships and profitability for specialty retail stores and our vendor partners.
- Identified new customers by attending trade-shows, networking and performing cold-calls.
- Conduct staff clinics and customer demo and sample events.
- Generate long term selling relationships with retailers in nutrition, sports apparel, electronics, and sport accessories.
- Communicate and report monthly sales targets/goals with TGA Manager as well as Vendor point of contacts.
- Brands Represented: 2xU, TomTom, Fuel Belt, Body Glide, Amphipod, Nuun, Bonk Breaker, Huma Gel
- Educated customers by providing hands-on TomTom demonstrations and explaining benefits and advantages of using TomTom GPS products.
- Consulted with customers to assess requirements, offer product recommendations and resolve technical issues after sales.
Timing Logistics Coordinator
Lakeshore Athletic Services
07.2013 - 09.2014
- Work directly with race directors on their race timing and race-course needs.
- Prepare contract proposals and estimates using Microsoft Excel and Microsoft Word.
- Plan and implement meetings with clients before and after their events to ensure the best communication and high-quality services.
- Train and Activate FAT (fully automatic timing) services into Lakeshore Athletic Services timing repertoire, specifically timing Track and Field meets, while eventually expanding our timing reach into cycle races, rowing/crew, speed skating, etc.
- Manage inventory control of all timing equipment.
- Help Coordinate and manage company budgets for timing operations
- Organize and manage key aspects for the JP Morgan Chase Corporate Challenge and the Chicago Marathon.
- Key Races I worked with; Chicago Marathon, RAM Hot Chocolate Series, Chase Corporate Challenge.
- Trained new employees on logistics procedures, promoting a consistent approach across the team.
Assistant Coach
Bradley University Cross Country and Track
09.2012 - 05.2013
- Assist Head Coach with daily workouts and race schedule and planning of home meets.
- Assist in the recruiting process making calls and visits to potential student athletes.
- Mentor Athletes as they perform on and off the playing field.
- Help incorporate a dynamic flexibility routine into the athlete’s program.
External Affairs/ Sales and Fundraising
Bradley University Athletics
11.2012 - 03.2013
- Seek sponsorship and fundraising opportunities for Bradley Athletic department.
- Showcase Bradley Athletics assets to partners and potential partners during home sporting events and special events.
- Sell Ad space for Men’s basketball TV schedule.
Sales Assistant Manager
Geneva Running Outfitters
09.2010 - 09.2012
- Assess customers biomechanics and fitting them properly for running shoes.
- Produce order and reorders for new products and current inventory.
- Plan clinics both in store and out of store for local club teams and races.
- Aid local race directors in quality control and road race-course development.
- Assist with inventory control and product check in.
Inside Sales Representative
Blueseventy
04.2008 - 05.2010
- Administer and execute major industry conventions.
- Manage all North American Ironman event sales and promotions and other key races.
- Organize and Produce wetsuit clinics for teams, stores and events..
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
- Identified new business opportunities by staying informed on industry trends and competitor activity in the sponsorship space.
- Answered customers' questions regarding products, prices, and availability.
- Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
1500/mile Olympic Trial Hopeful
CK Running
09.2010 - 07.2012
- Elite Runner who committed to chasing a lifetime goal to try and qualify for the USA Track & Field Olympic Trials.
- Training seven days a week, three of them in Elmhurst with Coach Charlie Kern.
- Superior Communication Skills working with a coach only a few days a week while also working around a full-time job schedule.
- Focused on being an ethical athlete trying to put my mind and body through smart and tough training.
- Learning how to set process goals and always reassessing throughout the year taking what my mental and physical state allowed.
- Learning from defeats and ultimately still running my lifetime fastest mile (4:03 Main Street Mile, July 2012, Peoria, IL)
Manager/Marketing Representative
Fleet Feet Sports
07.2006 - 04.2008
- Manager of the triathlon section within the store and Marketing Representative throughout Chicago.
- Customer Service: Educate and guide runners and walkers through an extensive fitting process to ensure proper fitting running and/or walking shoes.
- Organize and perform marketing events for training groups (proper shoe fitting, fitting for wetsuits, how to choose apparel).
Cross Country and Track and Field Athlete
Loyola University Chicago
08.2002 - 05.2007
Education
BB.A - Human Resource Management
Loyola University Chicago
Chicago, IL01.2007
BB.A - Sport Management
Loyola University Chicago
Chicago01.2007
Skills
- Computer: Proficient with Microsoft Suite, Google Suite, Mailchimp and Omnisend, and Social Media Platforms
- Organizational: Organize and Coordinate events for youth, from Totus Tuus summer camp to discernment events and camps for Young Men Organize Sacramental Preparation and Retreats at the Parish level
- Public Speaking: Present seminars and instruction to both small and large groups
- Verbal and written communication
- Strategic planning
- Relationship building
- Strong Decision-making skills
- People management
- Team management
Certification
- 2013 Received the USATF Level 1 coaching certificate
- December 2011 represented the Athlete Advisory Committee (AAC) at the USATF Annual Meeting
- 2010-2012 CK Elite Runner (ckrunning.com), nearly breaking 4-minute mile in 2012, 4:03.8
- 2010 Club Northwest USATF Club Cross Country Nationals Team Member
Timeline
Director of Lifelong Faith Formation
St. John Henry Newman Parish
07.2022 - Current
Director of Sales
Sock Religious
11.2021 - 07.2022
Coach
DW Running
10.2018 - 10.2021
Special Events and Social Media Manager
Archdiocese of Chicago
05.2018 - 03.2022
Cross Country and Track Coach, Men
University of Illinois Chicago
09.2016 - 07.2021
Key Account Sales, Events and Sponsorship Manager
Blueseventy
04.2015 - 10.2017
Assistant Cross Country and Track, Men and Women
DePaul University Cross Country and Track
09.2014 - 06.2016
Independent Sales Representative
The Genesis Agency (TGA)
09.2014 - 04.2015
Timing Logistics Coordinator
Lakeshore Athletic Services
07.2013 - 09.2014
External Affairs/ Sales and Fundraising
Bradley University Athletics
11.2012 - 03.2013
Assistant Coach
Bradley University Cross Country and Track
09.2012 - 05.2013
Sales Assistant Manager
Geneva Running Outfitters
09.2010 - 09.2012
1500/mile Olympic Trial Hopeful
CK Running
09.2010 - 07.2012
Inside Sales Representative
Blueseventy
04.2008 - 05.2010
Manager/Marketing Representative
Fleet Feet Sports
07.2006 - 04.2008
Cross Country and Track and Field Athlete
Loyola University Chicago
08.2002 - 05.2007
BB.A - Human Resource Management
Loyola University Chicago
BB.A - Sport Management
Loyola University Chicago
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