SHARONA BOTZER
COO
Tel-Aviv
Summary
A results-driven executive with 20+ years of leadership in gaming & and consumer tech. I specialize in revenue growth, and operational excellence across global organizations. Proven track record of scaling multi-geo teams, managing full P&Ls, and delivering measurable impact through data-driven strategies.
Overview
28
28
years of professional experience
1999
1999
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
COO
Bliss
12.2024 - Current
- Building and leading sales, bizops, and data teams — Scale team size and bookings in under 6 months.
- Build and manage the full customer lifecycle to maximize revenue: from lead gen to consultation to procedure.
- Driving supply-demand strategy across 50+ partner clinics and lead sources.
- Owning GTM operations: CRM structure, sales funnel, KPIs, and real-time dashboards.
- Scaling lifecycle operations with data-driven systems to improve LTV and conversion rates.
- Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
OWNER
PLAYSTUDIOS
01.2023 - Current
- Company Overview: PLAYSTUDIOS (POP Slots, MGM, Konami), Tel Aviv
- Managing 3 business units in Playstudios, driving $200M in revenue
- Under my portfolio 320 employees across 3 regions
- Led the complete transition of the Konami game, and built a team of 50 employees
- Directed full (P&L) management for 3 social mobile games, achieving revenue and OPEX targets
- Mentored and managed 3 Game Owners, playing a crucial role in strategic growth
- PLAYSTUDIOS (POP Slots, MGM, Konami), Tel Aviv
GAME OWNER - POP SLOTS
PLAYSTUDIOS
04.2022 - 07.2024
- Managed the POPslot! game, a key driver of revenue responsible for 60% of Playstudios' total income
- Scale our R&D and live site in Serbia
- Build a new meta team responsible for the progression features in the game
- Double our slot cadence
- Achieved a consistent YOY revenue growth of 20%
- Oversaw all game functions, HR, Product, R&D, Monetization, Analytics, Economy, and Creative
- Directed a global team of 170 to drive business growth
- Full accountability for running the game with a long-term strategic vision
- Making POPslots! the best social casino game industry
VP PRODUCT MONETIZATION
PLAYSTUDIOS
04.2018 - 04.2021
- Established and developed a new monetization division from the ground up, expanding the team from 5 to 70 members in 2 sites
- Managed the full day-over-day calendar and pricing strategy
- Increase ARPPU by 20% YOY
- Innovated around player segmentation and product features
MONETIZATION DIRECTOR
Playtika
01.2015 - 03.2018
- Company Overview: Playtika, Herzlia
- Responsible for player retention and monetization strategies for online social games
- Focused on targeted, high-impact activities
- Developed monetization tactics yielding high ROI
- Playtika, Herzlia
CRM DIRECTOR
Caesars Inc
01.2013 - 01.2015
- Boosted player engagement with targeted online marketing
- Enhanced customer targeting, increasing player activity
- Managed full CRM team and marketing efforts
ONLINE MARKETING & CONVERSION MANAGER
888holdings
11.2007 - 04.2011
- Enhanced customer lifetime value with innovative approaches
- Reduced churn by implementing effective retention plans
- Maximized revenue by retaining high-value clients
CO-FOUNDER
Beamups
03.2006 - 08.2010
- Company Overview: Beamups, London
- Co-Founder of a start-up that developed an online e-commerce trading platform for news items
- Seed fundraising of 2M$ from angel investors
- Head of Marketing and Operations, responsible for building the company's business, sales and marketing plan
- Beamups, London
PRODUCT SALES EXPERT
Comverse
01.2002 - 12.2005
- Company Overview: Comverse, Tel Aviv
- Responsible for sales and marketing processes of the IM product in EMEA
- Bid management and RFX complex preparation for Telco companies: Vodafone, Orange
- Responsible for meeting sales targets of the IM group - EMEA
- Developed mobile solutions from concept to launch
- Comverse, Tel Aviv
PROJECT MANAGER
Comverse
01.1997 - 01.2002
- Company Overview: Comverse, Tel Aviv
- Managing complex delivery project; Deutsche Telecom, T Mobile Germany, AIS Thailand, SINGTEL Singapore
- Matrix management of development teams, testing, and integration
- Comverse, Tel Aviv
Education
BA - COMMUNICATION
Technology Education Center, Bar - Ilan University
Skills
Strategic leadership
Certification
COO-C - Chief Operations Officer - Certified
Timeline
COO
Bliss
12.2024 - Current
OWNER
PLAYSTUDIOS
01.2023 - Current
GAME OWNER - POP SLOTS
PLAYSTUDIOS
04.2022 - 07.2024
VP PRODUCT MONETIZATION
PLAYSTUDIOS
04.2018 - 04.2021
MONETIZATION DIRECTOR
Playtika
01.2015 - 03.2018
CRM DIRECTOR
Caesars Inc
01.2013 - 01.2015
ONLINE MARKETING & CONVERSION MANAGER
888holdings
11.2007 - 04.2011
CO-FOUNDER
Beamups
03.2006 - 08.2010
PRODUCT SALES EXPERT
Comverse
01.2002 - 12.2005
PROJECT MANAGER
Comverse
01.1997 - 01.2002
BA - COMMUNICATION
Technology Education Center, Bar - Ilan University
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