Seasoned marketing strategist with 15+ years' experience in developing and executing high-impact marketing initiatives. Proven record of driving 20% YoY business revenue growth, with 30-40% sourced from marketing strategies. Expert in leveraging data analytics for informed decision-making and campaign optimization. Proactive team player adept at cross-functional collaboration to boost brand awareness and revenue. Always eager to learn, creative, and well-versed with cross-cultural business practices. Seeking a leadership role in marketing.
Hi, I’m
Sharon Zalcberg
Director of Marketing
Raanana
Summary
Overview
15
years of professional experience
5
years of post-secondary education
5
Languages
Work History
Akamai TechnologiesTel Aviv, TA
Senior EMEA Field and Channel Marketing Manager
11.2021 - Current
Job overview
- Responsible for driving growth for the Enterprise Security Group in EMEA.
- Managing the go-to-market strategy above the line and below the line focusing on field and channel marketing campaigns.
- Responsible for marketing budget of 6 figures while working closely with the digital team, SDRs and Sales representatives to drive more than 10 -20% YoY revenue growth.
- Managed CXO relationships across different regions.
- Drove and delivered sales leads to convert into new business.
- Planned and executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Guardicore L Acquired By AkamaiTel Aviv
Head of International Field & Channel Marketing
01.2019 - 11.2021
Job overview
- Built up the International Field & Channel Marketing activities in LATAM, APAC and developed region specific campaigns,
- Leveraged intent-based marketing tools such as TechTarget Priority Engine and 6Sense to optimize marketing and sales outcomes.
- Devising strategic initiatives across regions, localizing campaigns
- Managing Customer Advocacy Group in LATAM for customer delight - supporting less than 2% YoY churn for organization.
- Coordinated channel events and built marketing strategies to support corporate targets
- Created innovative concepts to maximize business marketing opportunities and convert prospects to customers
- Collaborated with marketing and sales managers on go-to-market strategy
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
ShareOn MarketingTel Aviv, TA
Chief Marketer / Founder
01.2016 - 01.2020
Job overview
- ShareOn marketing provided B2B companies services to generate demand, nurture leads and have sufficient information for sales to close business faster
- In our service portfolio provided digital, channel and field marketing activities, including from branding to demand generation funnel building focusing on constant growth bringing some start-ups to acquisition
- Among clients were B2B SaaS companies mainly in the cyber security space and telecom.
Ceragon
Head of Digital Marketing
01.2015 - 01.2016
Job overview
- Responsible for demand generation plans, execution, tracking, measurements and optimization, including constant improvement and expansion of company's website, digital campaigns and social media marketing.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%
Education
Harvard Business SchoolOnline
Strategy Execution
01.2021 - 04.2021
University Overview
Bar Ilan UniversityIsrael
Some College (No Degree)
01.2010 - 01.2011
University Overview
IBMTel Aviv
Some College (No Degree) from Computer Programming - C; C++ JAVA
01.1997 - 12.1997
University Overview
Haifa UniversityHaifa
Bachelor of Arts
01.1992 - 01.1995
University Overview
Skills
Growth HackingInbound, Digital & Channel MarketingMarketing Strategy and PlanningPR & ARBrand Management
Timeline
Senior EMEA Field and Channel Marketing Manager
Akamai Technologies
11.2021 - Current
Harvard Business School
Strategy Execution
01.2021 - 04.2021
Head of International Field & Channel Marketing
Guardicore L Acquired By Akamai
01.2019 - 11.2021
Chief Marketer / Founder
ShareOn Marketing
01.2016 - 01.2020
Head of Digital Marketing
Ceragon
01.2015 - 01.2016
Bar Ilan University
Some College (No Degree)
01.2010 - 01.2011
IBM
Some College (No Degree) from Computer Programming - C; C++ JAVA
01.1997 - 12.1997
Haifa University
Bachelor of Arts
01.1992 - 01.1995