Shahar Volshtater
In-App Marketing Specialist
Bat Yam,TA
Summary
A seasoned leader in supply chain and campaign management, I've driven team success and project efficiency at Gradient.tech through strategic mentorship and innovative solutions. Skilled in Microsoft Office and fostering teamwork, the approach has consistently enhanced partner engagement and optimized media buying, achieving notable improvements in campaign outcomes and client satisfaction.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Head of Supply
Gradient.tech
10.2024 - 10.2024
- Developed high-performing teams of 10 employees by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed supply partnerships, driving audience targeting, monetization, and user acquisition through proprietary technologies.
- Delivered custom solutions for premium global engagement, ensuring seamless experience for partners with KPI-driven strategies.
Senior Campaign Manager/Senior Media Buyer
Songo Media
11.2016 - 11.2019
- Optimized campaign performance by analyzing data and making data-driven recommendations for improvement.
- Achieved successful campaign outcomes by developing and implementing strategic plans.
- Increased brand awareness through the execution of targeted marketing initiatives.
- Negotiated contracts with vendors, securing favorable terms and pricing for campaign-related services.
- Managed media buying for RTB/DSP platforms such as Pocketmath RTB and LiquidM DSP.
- Analyzed and optimized campaigns daily to meet advertisers' goals, working closely with fraud detection systems like MoonShine and GeoEdge.
- Built and maintained relationships with advertisers, providing high-quality traffic across multiple platforms.
Head of Content Campaign Management
Team Sharp
10.2018 - 10.2019
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Led a team of campaign managers, strategizing and managing workflows for successful campaign execution.
- Focused on media buying on platforms like Facebook, Outbrain, and Taboola, analyzing results to drive optimal outcomes.
Senior Account Manager /Project Manager
Mobite Media Group
02.2016 - 10.2016
- Managed mobile traffic monetization and user acquisition campaigns, focusing on CPA, CPS, CPL, and CPI models.
- Established an API system for traffic optimization, working closely with the technical team to streamline operations.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Media Buyer
Aditor
10.2014 - 02.2016
- Negotiated and purchased media, optimizing campaigns through deep analysis using tools like Appsflyer and Facebook.
- Delivered high ROI for clients in the mobile app industry, managing campaigns for platforms such as Chartboost, Applovin, and Adcolony.
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
Education
Associate's Degree in Electro-Mechanical Technolog -
Ort Braude
Carmiel 10.2009 - 10.2011
Skills
Friendly, Positive Attitude
Teamwork and Collaboration
Computer Skills
Customer Service
Microsoft Office
Team Management
Time Management
Flexible and Adaptable
Multitasking
Problem-Solving
Gamer
In my free time, I am an avid PS5 gamer, regularly playing online with a close-knit team of four friends. We've been gaming together for years, primarily enjoying titles like Diablo 4 and Call of Duty. Our consistent, nightly gaming sessions have strengthened our teamwork and strategy skills, and it's something we plan to continue for the foreseeable future.
Timeline
Head of Supply
Gradient.tech
10.2024 - 10.2024
Head of Content Campaign Management
Team Sharp
10.2018 - 10.2019
Senior Campaign Manager/Senior Media Buyer
Songo Media
11.2016 - 11.2019
Senior Account Manager /Project Manager
Mobite Media Group
02.2016 - 10.2016
Media Buyer
Aditor
10.2014 - 02.2016
Associate's Degree in Electro-Mechanical Technolog -
Ort Braude
10.2009 - 10.2011
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