Sebastian Rios
Sugar Grove
Summary
Versatile marketing student with a strong background in sports media, digital marketing, and live production. Experienced in creating engaging content through video editing, social media management, and campaign optimization. Strong communicator, and collaborative team player. Developing story ideas, and delivering projects under tight deadlines. Skilled in data analysis and visualization. Combines analytical ability with a passion for storytelling, sports, and driving audience engagement.
Overview
3
3
years of professional experience
Work History
Production Intern/ Assistant
Wildcat News
Lexington
01.2025 - 05.2025
- Operated behind-the-scenes production equipment, including cameras, floor directing, audio directing, and technical directing.
- Managed all social media platforms, posted graphics, and created promotional content. Including Instagram, TikTok, and X.
- Increased audience engagement across digital platforms through strategic posting.
Anchor/Producer
Big Blue Banter
Lexington
08.2024 - 12.2024
- Anchored on-camera segments, providing clear and engaging sports coverage.
- Produced scripts and pitched story ideas to enhance content variety and audience engagement.
Digital Marketing Intern
360TenX
Chicago
05.2024 - 08.2024
- Built and optimized online marketing campaigns.
- Conducted testing to refine messaging and improve campaign performance.
- Participated in client calls to enhance client relations and improve retention.
Staff Writer
Kentucky Kernel
Lexington
09.2022 - 10.2023
- Covered numerous University of Kentucky sporting events and wrote timely, accurate game recaps.
- Produced and edited video packages and soundbites for publication.
Education
Bachelor of Arts - Sports Journalism and Communication, Business Marketing
University of Kentucky
Lexington, Ky05-2025
Skills
- Software and editing tools
- Data analysis with Excel and JMP Pro
- Data visualization with Tableau
- Video editing with Adobe Premiere Rush, iMovie, CapCut, and Video Editor
- Communication and interpersonal skills
- Proficient ability to work in team environments
Hobbies and Interests
- Traveling: I have been to places such as Ireland and Argentina, as well as numerous other cities in the U.S.
- Working Out: I love to go to the gym, go on runs, and play soccer in my free time.
- Sports: I am a big sports fan, particularly of the Green Bay Packers, Chicago Bulls, and FC Barcelona.
- Photography: I love taking pictures in my free time especially of nature and scenic elements.
References
- Jennifer Smith, University of Kentucky, Jen.Smith@uky.edu
- Carey L. Higgins-Dobney, University of Kentucky, careyh@uky.edu
Timeline
Production Intern/ Assistant
Wildcat News
01.2025 - 05.2025
Anchor/Producer
Big Blue Banter
08.2024 - 12.2024
Digital Marketing Intern
360TenX
05.2024 - 08.2024
Staff Writer
Kentucky Kernel
09.2022 - 10.2023
Bachelor of Arts - Sports Journalism and Communication, Business Marketing
University of Kentucky
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