Scarlet Economou

Oversee front desk operations at Heyday Lincoln Park Med-Spa, ensuring a smooth, high-quality client experience. Manage scheduling, check-ins and check-outs, payments, and client records with accuracy and efficiency.

• Currently hold a personal 45.7% membership conversion rate.
• Enhance guest satisfaction through attentive service.
• Maintain accurate records, supporting seamless service delivery.

Executed photography projects for clients, encompassing on-location and studio shoots. Enhanced images through digital editing, ensuring high-quality results for print and digital formats. Coordinated scheduling and location bookings, fostering collaboration with clients and contacts.

• Invited to photograph New York Fashion Week, working in a fast-paced, high-pressure luxury environment with talent, brands, and event teams.
• Shot promotional and editorial content for talent featured on The Secret Lives of Mormon Wives and contestants from The Bachelor.
• Assisted clients in selecting poses, wardrobe, and backgrounds.
• Built and manage a successful photography brand, overseeing client communication, booking logistics, creative direction, and sales.

Oversaw daily operations of a fast-paced salon, managing and developing a top-performing team. Trained and mentored new hires, strengthening staff performance and consistency in both service and sales. Led sales training across multiple locations, contributing to overall company growth.

• Successfully turned around store performance, taking it from one of the lowest-ranking locations to consistently placing in the top 3 for sales.
• Developed a company-wide training manual and implemented it at the store level to streamline on-boarding.
• Managed inventory, team sales goals, and staff scheduling to keep operations efficient and results-driven.

Led social media strategy, branding, and visual content creation to elevate overall brand visibility and customer engagement. Grew brand visibility and engagement through consistent aesthetic branding, content creation, and influencer collaborations that strengthened the company’s social media presence. Strengthened brand identity through cohesive visuals, photography, and design systems that maintained a consistent luxury feel. Strengthened corporate identity through effective public relations initiatives.

• Created and edited high-quality photography and digital content aligned with brand aesthetic.
• Collaborated with influencers and local creators to expand reach and increase brand awareness.
• Monitored analytics and adjusted content strategy based on performance and audience behavior.
• Contributed directly to increased visibility, turning the salon into a top-performing, highly recognizable brand in the state.

Worked in a high-intensity, commission-based sales environment requiring 10-12 hours of daily door-to-door outreach, followed by 2–3 hours of nightly sales training and coaching.

• Built strong communication, resilience, and objection-handling skills through consistent face-to-face client interactions in fast-paced and often challenging settings.
• Developed a strong foundation in sales psychology, confidence in presenting services, and the ability to stay motivated and results-driven under pressure.
• Developed strong customer relationships to enhance brand loyalty and drive repeat business.