Savana Ringler
McHenry
Summary
Dynamic marketing professional with a proven track record at Baxter Healthcare, excelling in content development and stakeholder collaboration. Spearheaded a successful product launch, from content creation through the formal launch event. Realized a 49% increase in organic traffic through innovative SEO strategies. Adept at process improvement, enhancing efficiencies while delivering impactful marketing campaigns.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate Marketing Manager
BAXTER HEALTHCARE
Deerfield
08.2021 - Current
- Coordinated a product launch in Europe, working cross-functionally with R&D, regulatory, medical, and regional marketing teams.
- Co-led a two-day surgeon lab event in Europe for the product launch, coordinating with global partners to host international attendees, gathering critical customer feedback to inform messaging and strategy.
- Led content development for the launch, ensuring compelling new messaging on internal and external promotional materials.
- Currently supporting a $292M brand, contributing to product development projects, cost-savings initiatives, and global marketing strategy.
- Orchestrated SEO strategy for division's website, driving 49% increase in organic traffic through targeted technical and content improvements.
- Enhanced content strategy, achieving 98% growth in organic keywords.
- Implemented lead qualification program reducing unnecessary sales follow-up by 93% and enhancing conversion processes for web and event leads.
- Identified process improvement needs in advertising and promotion practices, and created virtual and in-person training workshops to improve efficiencies.
- Created and managed campaigns to support product launches, increase awareness, and other initiatives.
Product Owner
BAXTER HEALTHCARE
Deerfield
03.2020 - 08.2021
- Presented minimum viable product for eCommerce functionalities in discovery sessions.
- Streamlined complex processes into iterative, manageable features, leveraging Agile framework
- Executed user testing, documenting defects and potential enhancements for user experience.
- Facilitated stakeholder collaboration and portal prioritization driven by value, time, and team dependencies.
- Developed the launch strategy, creating internal and external resources for an upgraded eCommerce portal.
eCommerce Support Analyst
BAXTER HEALTHCARE
01.2019 - 03.2020
- Automated processes, reducing team's manual workload by 15%.
- Collaborated with IT, customers, and sales on electronic transaction implementation.
- Created detailed documentation for all support related tasks including problem resolution steps and best practices.
Customer Service Specialist
BAXTER HEALTHCARE
10.2014 - 12.2018
- Researched complex issues raised by customers, identified solutions, and provided timely responses.
- Maintained a high level of professionalism while interacting with customers via phone or email.
- Collaborated with colleagues from other departments in order to resolve customer concerns quickly.
Education
Bachelor of Arts - Applied Communications
National Louis University
Chicago, IL12-2020
Skills
- Content development
- Process improvement
- SEO strategy
- Lead qualification
- Stakeholder collaboration
- Effective communication
- Digital marketing
Certification
Professional Certificate in Digital Marketing, Northwestern Kellogg Executive Education
Accomplishments
- Impact Award - received for going above and beyond to develop trainings, lead a workshop, and build trust amongst stakeholders that partake in our advertising and promotion process
Timeline
Associate Marketing Manager
BAXTER HEALTHCARE
08.2021 - Current
Product Owner
BAXTER HEALTHCARE
03.2020 - 08.2021
eCommerce Support Analyst
BAXTER HEALTHCARE
01.2019 - 03.2020
Customer Service Specialist
BAXTER HEALTHCARE
10.2014 - 12.2018
Bachelor of Arts - Applied Communications
National Louis University
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