Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sari Shbeta

Press and Media Coordinator
Jerusalem,JM

Summary

A versatile media and communications professional with 5 years of experience in media relations, community engagement, and program management. Successfully manages press outreach, creates effective media strategies, and cultivates strong relationships with local and international media outlets. Proven ability to work effectively with diverse groups and audiences, leveraging a strong background in customer service. Skilled in managing programs and budgets, as well as executing projects that drive engagement and support organizational goals. Fluent in Arabic, Hebrew, English, and Spanish, with a deep understanding of cultural nuances. Recognized for adaptability and thriving in dynamic, high-pressure environments while maintaining a focus on achieving impactful results.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
4
4
Languages

Work History

Press and Media Coordinator

U.S. Office of Palestinian Affairs
Jerusalem, Jerusalem
07.2024 - Current

Press and Media Engagement: Designed and implemented activities for balanced U.S
Policy coverage
Monitored Palestinian and International press, analyzed trends, and reported to Mission leadership
Organized initiatives for effective media engagement
Prepared Mission personnel for interactions and produced policy-specific information in English, Hebrew, and Arabic
Intra- and Interagency Coordination: Advised Mission colleagues on promoting U.S Policy with media
Coordinated press and media engagement for Mission agencies
Represented PD Section at internal meetings and adapted guidance for non-media audiences
Strategic Planning: Developed strategies for Mission engagement with Israeli press
Recommended media engagement strategies for leadership
Cultivated relationships for optimal coverage and contributed to Mission strategy
Administrative Functions: Assist with preparation of press conferences, off record meetings and interviews

Press and Media Coordinator

U.S. Embassy Jerusalem
10.2022 - 07.2024
  • Press and Media Engagement: Designed and implemented activities for balanced U.S
  • Policy coverage
  • Monitored Israeli and International press, analyzed trends, and reported to Mission leadership
  • Organized initiatives for effective media engagement
  • Prepared Mission personnel for interactions and produced policy-specific information in English, Hebrew, and Arabic
  • Intra- and Interagency Coordination: Advised Mission colleagues on promoting U.S
  • Policy with media
  • Coordinated press and media engagement for Mission agencies
  • Represented PD Section at internal meetings and adapted guidance for non-media audiences
  • Strategic Planning: Developed strategies for Mission engagement with Israeli press
  • Recommended media engagement strategies for leadership
  • Cultivated relationships for optimal coverage and contributed to Mission strategy
  • Administrative Functions: Assist with preparation of press conferences, off record meetings and interviews
  • Prepared, managed, and tracked annual budgets
  • Acted as Mission spokesperson on non-sensitive information
  • Managed press and media aspects during crisis under guidance

Youth and Alumni Outreach Coordinator

U.S. Embassy Jerusalem, Branch Office, Tel Aviv
Tel Aviv, Tel Aviv
03.2019 - 10.2022
  • Created, organized, and coordinated programs and projects for the Embassy’s alumni community
  • Drafted grants proposals and devised outreach strategies to maintain relations with Embassy's alumni
  • Created and led a media outreach plan for the alumni community, including social media campaigns and newsletters
  • Managed and recruited participants in Embassy's Academic Programs

Visa Assistant

U.S Embassy, Jerusalem
12.2016 - 03.2019
  • Provided interpretation (Arabic, Hebrew, Spanish and English) during visa interviews
  • Reviewed visa applications, waiver requests, and employed-based petitions
  • Conducted preliminary reviews, identified fraud indicators, discrepancies, and missing information
  • Led projects and trainings to enhance operational efficiency

E-Commerce Coordinator

The American Colony Hotel, Jerusalem
08.2013 - 12.2016
  • Worked directly with reservations, accounting, and management to maximize revenue and compliance with service standards
  • Assisted the Director of Sales and Marketing
  • Created and updated written and visual content on sales channels, the home site, and social media in English, Arabic, and Hebrew
  • Managed revenue and rate plans via property management software

Intern

Newshound Media
06.2016 - 11.2016
  • Researched and produced daily news reports
  • Conducted interviews, translated content, and interpreted during interviews

Teacher

Hebrew University of Jerusalem
11.2012 - 02.2015
  • Instructed Hebrew-speaking students in spoken Arabic and provided an overview of Arabic culture

Education

M.A. - Media Studies, Journalism, and Communications

Hebrew University of Jerusalem
02.2015 - 06.2017

B.A. - English Literature and Language

Hebrew University of Jerusalem
10.2009 - 06.2013

Skills

Interpersonal Communication

Written Communication

Translation

Interpretation

Customer Service

Community engagement

Media relations

Press release writing

Media plans

Team collaboration

Organizational skills

Awards

  • Eagle Award, U.S. Consulate General, Jerusalem, 2018
  • Franklin Award, U.S. Embassy Jerusalem, 2019
  • Mission Honor Award, U.S Embassy Tel Aviv, 2020
  • Group Meritorious Honor Award, U.S Embassy Tel Aviv, 2021

Timeline

Press and Media Coordinator

U.S. Office of Palestinian Affairs
07.2024 - Current

Press and Media Coordinator

U.S. Embassy Jerusalem
10.2022 - 07.2024

Youth and Alumni Outreach Coordinator

U.S. Embassy Jerusalem, Branch Office, Tel Aviv
03.2019 - 10.2022

Visa Assistant

U.S Embassy, Jerusalem
12.2016 - 03.2019

Intern

Newshound Media
06.2016 - 11.2016

M.A. - Media Studies, Journalism, and Communications

Hebrew University of Jerusalem
02.2015 - 06.2017

E-Commerce Coordinator

The American Colony Hotel, Jerusalem
08.2013 - 12.2016

Teacher

Hebrew University of Jerusalem
11.2012 - 02.2015

B.A. - English Literature and Language

Hebrew University of Jerusalem
10.2009 - 06.2013
Sari ShbetaPress and Media Coordinator