Wordpress
Sarah Hogan
English Content Specialist
Karmi'el
Work Preference
Summary
Seeking opportunities to further develop expertise in SEO content while also expanding proficiency in WordPress. With a strong background in English Marketing Content, I am eager to explore new avenues and embrace fresh experiences in the digital marketing field. With strong adaptability and organizational skills, I am highly flexible and eager to tackle new challenges or refine my professional skills.
Overview
18
18
years of professional experience
Work History
SEO Content Manager
ADZZ
11.2025 - 03.2026
- SEO content editor and uploader for iGaming sites (primary: truebluecasinos.org, casinoshub.com; plus four other listed sites).
- Produced, edited and uploaded SEO-optimized pages, articles, reviews, and blog posts in WordPress then later migrated to Payload.
- Worked with in-house AI tools, ChatGPT and Claude to draft and refine content; used creative AI assets (FreePik) as needed.
- Conducted keyword research and content planning using Semrush and Ahrefs; tracked performance via Google Analytics.
- Coordinated with SEO and editorial team members to ensure on-page optimization, metadata, internal linking and adherence to brand/quality guidelines.
- Prioritized search intent and modern AI-driven SEO practices.
Content Specialist
Spiral Interactive
06.2018 - 05.2024
- Responsible for curating diverse online app gaming content for Gambino Slots.
- Developed creative marketing content tailored to various customer segments, spanning from new player initiatives to VIP clientele.
- Produced all in-app content, including UI/UX design, technical and instructional texts, as well as daily and headline promotional materials which included short push notification text and email outreach.
- Managed, maintained, and generated SEO content for the Gambino Slots website in collaboration with the Acquisition Content Manager and SEO team. This involved editing and uploading blogs, reviews, and articles to the WordPress site.
- Social Media Manager:
- Main responsibilities included the strategic planning and management of social media content across multiple channels, with a primary focus on Facebook and X (Twitter), supplemented by Instagram and Pinterest and targeted at the existing customer base.
- Crafted diverse content encompassing all aspects with text overlays in close cooperation with the digital art team to align with brand vision.
- Collaborated closely with marketing and VIP account managers to align content strategies with company expectations and goals.
- Developed and implemented UI/UX designs and content for organic and paid social media campaigns, ensuring seamless integration with larger marketing strategies.
- Demonstrated monthly reports utilizing backend platform tools, demonstrating proficiency in Meta analytics.
- Partnered with the Acquisition department to supply tailored content for PPC and advertising campaigns across social platforms and digital stores.
- Kept abreast of social media trends and advancements to leverage the full potential of social media marketing strategies.
Content Manager
Adz.
12.2017 - 06.2018
- Supervised a team of outsourced content writers tasked with delivering SEO-optimized content for English-based gaming websites.
- Formulated engaging topics and curated keyword lists to enhance website visibility and engagement.
- Facilitated relevant art assets to complement written content.
- Edited and uploaded texts to websites utilizing HTML based and WordPress platforms.
- Maintained monthly objectives and conducted thorough analysis of web metrics to optimize performance and drive results.
Marketing Content Writer
Spiral Solutions
01.2012 - 04.2017
- 2015 – 2017 Marketing Content Writer:
- Crafted and refined B2C content across various channels including emails, landing pages, digital press releases, site content, and banners, ensuring consistency and brand alignment while adhering to marketing strategies.
- Collaborated seamlessly with cross-functional teams including Marketing, Marcom, Account Managers, and Designers to create cohesive and impactful campaigns.
- Facilitated the distribution of content and supported the expansion of PR initiatives, ensuring maximum visibility and engagement.
- 2012 – 2015: Mobile Marketing Content Writer:
- Orchestrated the management and execution of mobile campaigns targeted at the existing customer base.
- Conducted quality assurance checks on all mobile campaigns and user flows, ensuring functionality and seamless integration to meet established standards.
- Prioritized retention marketing strategies and implemented messaging tailored to meet the needs of the existing customer segment.
- Monitored and analyzed backend platform tools, optimizing strategies to enhance reach and business objective delivery.
Account Manager and Training Leader
New Recruit Training Manager
02.2008 - 08.2011
- Account Manager:
- Delivered timely, consistent, and precise support services.
- Acted as the primary customer interface for the English-speaking market.
- Specialized in chat and email communications.
- Developed templates for use by other support agents.
- Concentrated efforts on catering to the VIP segment.
- New Recruit Training Manager:
- Directed the training program and spearheaded the onboarding process for new recruits, ensuring seamless integration and effective skill development.
- Offered comprehensive understanding of industry-specific terminology to provide context.
- Conducted training sessions to educate employees on business operations and procedural workflows.
- Instructed staff on the utilization of company programs and tools, ensuring proficiency and efficiency in daily tasks.
Education
Business Management -
Colorado Mountain College
12-2018
Digital Marketing - undefined
Udemy
Online12-2018
Skills
Content creation
Social media management
Content editing
Proofreading
Content strategy development
SEO best practices
Site maintenance
Google Analytics
Web analytics
Software
Payload
Semrush
Ahrefs
Postplanner
PUBLICATIONS
- New game articles and main/inner pages: Gambinoslot.com
- Social media posts until April 2024:
- Facebook: https://www.facebook.com/GambinoSlots/
- Instagram: https://www.instagram.com/gambinoslotapp/
- Pinterest: https://www.pinterest.com/gambinoslot
- Twitter: https://twitter.com/Gambino_Games
- https://www.casinoshub.com/
- https://www.truebluecasinos.org/
- https://www.gamblersbet.com/
- https://www.casinobonusesnow.com/
- https://www.casino-bonus.club/
- https://www.nodeposit.org/
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
SEO Content Manager
ADZZ
11.2025 - 03.2026
Content Specialist
Spiral Interactive
06.2018 - 05.2024
Content Manager
Adz.
12.2017 - 06.2018
Marketing Content Writer
Spiral Solutions
01.2012 - 04.2017
Account Manager and Training Leader
New Recruit Training Manager
02.2008 - 08.2011
Digital Marketing - undefined
Udemy
Business Management -
Colorado Mountain College