Sarah Haidinyak Cessna
Aurora
Summary
A sales professional with proven ability to drive client satisfaction and revenue growth. Leveraged strategic account management and relationship-building to achieve significant business outcomes. Known for collaborative leadership and adaptability in dynamic markets, bringing skills in client communication and sales strategy to team.
Overview
7
7
years of professional experience
Work History
Account Executive
Spothopper
Honolulu, HI
09.2025 - 03.2026
- Developed and executed targeted sales strategies to enhance client engagement and retention.
- Cultivated relationships with key stakeholders to identify and address customer needs effectively.
- Led cross-functional teams in the implementation of new marketing initiatives, driving brand awareness.
- Analyzed market trends and competitor activities to inform strategic decision-making processes.
- Streamlined reporting processes, improving accuracy of sales forecasts and performance metrics.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
Senior Local Client Partner
Yelp
04.2024 - 08.2025
- Facilitated collaboration with local business owners to identify and implement digital advertising solutions aligned with specific business objectives.
- Conducted in-depth analysis of client needs and provided targeted advertising packages alongside actionable marketing strategies.
- Interpreted platform data and implemented targeted brand optimization methods to improve customer acquisition outcomes.
- Analyzed client feedback to refine service offerings and improve customer retention.
- Spearheaded initiatives that increased operational efficiency within account management processes.
- Conducted market research to identify trends and inform strategic decision-making for clients.
- Implemented performance metrics to track progress and drive continuous improvement in service delivery.
Outside B2B Sales Representative
iHeart Media
07.2023 - 03.2024
- Analyzed client needs and delivered tailored integrated marketing solutions, integrating SEM, SEO, display, and audio advertising for optimal campaign performance.
- Identified emerging business opportunities through detailed market analysis to drive strategic sales initiatives.
- Conducted KPI analysis to identify business needs and implement targeted marketing strategies.
- Orchestrated efforts with creative teams to craft and launch compelling advertising campaigns.
- Established and managed ongoing connections with B2B clients, focusing on long-term satisfaction and loyalty.
- Collaborated with cross-functional teams to create customized advertising solutions that meet client needs.
- Delivered persuasive presentations to potential clients, effectively communicating value propositions of media offerings.
- Negotiated contracts and pricing agreements, ensuring alignment with company revenue goals and client expectations.
- Analyzed sales data to track performance and refine outreach strategies for improved results.
Inside Sales Representative
Yelp
10.2021 - 03.2023
- Averaged 80–120 outbound cold calls per day with 2+ hours of daily talk time.
- Closed 95+ new business accounts in the first year with a 60% close rate on pitches.
- Rapidly promoted from Associate Account Executive to Account Executive within one year.
- Proficient in Salesforce for CRM and pipeline management.
Outside B2B Sales Representative
Unifirst Corporation
04.2019 - 02.2020
- Conducted daily cold calls (100+ phone or 40+ in-person) to build a book of business.
- Managed a diverse client base, from SMBs to large corporations.
- Regularly exceeded quarterly sales goals and closed long-term contracts.
- Negotiated deals and created customized service proposals to address client needs.
Education
Bachelor of Science - Music
North Central College
Naperville, IL06-2018
Skills
- Client relationship building
- Account management
- Relationship building and management
- Pipeline management
- Written and verbal communication
- Customer service
- Strategic selling
- New business opportunities
- CRM software expertise
- Customer relations
- Territory management
- Sales quota achievement
- Customer relationships
- Lead development
- Customer rapport
- Lead generation
- Performance tracking
- Sales proficiency
Timeline
Account Executive
Spothopper
09.2025 - 03.2026
Senior Local Client Partner
Yelp
04.2024 - 08.2025
Outside B2B Sales Representative
iHeart Media
07.2023 - 03.2024
Inside Sales Representative
Yelp
10.2021 - 03.2023
Outside B2B Sales Representative
Unifirst Corporation
04.2019 - 02.2020
Bachelor of Science - Music
North Central College