Sara Flack
Driving Strategic Growth Through Brand, Content & Digital Marketing
Summary
Strategic brand builder with 15 years of full-stack marketing experience. Skilled in developing comprehensive go-to-market strategies that drive brand growth, generate demand, and foster customer engagement. Utilizing data-driven insights, I optimize campaign performance and market positioning, consistently exceeding expectations by seamlessly integrating product marketing, content strategy, communications, and digital growth marketing tactics. Demonstrated success in leading and executing high-impact marketing initiatives that enhance brand awareness, generate demand, and drive revenue growth.
Overview
14
14
years of professional experience
Work History
Head of Brand
OTORIO
01.2023 - Current
- Company Overview: Industrial Cybersecurity
- Defined brand positioning and developed new messaging to better communicate product market fit.
- Positioned Voice of Customer at the forefront of brand, marketing, and product development.
- Developed integrated promotional campaigns that supported sales and increased overall revenue growth.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Improved customer engagement with tailored content strategies across various digital platforms.
- Developed new branding strategies to foster business development and achieve revenue targets.
- Leveraged employee engagement and external thought leadership to strengthen brand positioning.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Optimized website SEO performance for improved search visibility and increased organic traffic.
- Boosted sales performance through the creation of compelling promotional materials and advertisements.
VP of Brand and Marketing
CiiTECH Ltd
02.2018 - 01.2023
- Company Overview: Cannabis Healthcare
- Advanced growth by building brand awareness, and implementing omni-channel marketing strategies to drive inbound demand and support an annual sales peak of £5M within the first two years of business.
- Built three consumer health & wellness brands from the ground up, achieving £10m+ turnover in 4 years.
- Developed content marketing strategies to support SEO, digital marketing, display, and social advertising.
- Optimized email marketing funnels and automation to advance customer acquisition and retention.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Head of Marketing Communications
smarTrike
01.2017 - 02.2018
- Company Overview: Children’s Development
- Initiated restructuring of the marketing department to improve product value communication and boost global market share
- Designed a new global image for corporate and consumer-facing assets across print and digital
- Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
- Developed a content marketing strategy, gaining the company an additional £50k in revenue/year
- Boosted public relations efforts to enhance company reputation and foster positive media coverage.
- Supported sales and development with brand assets, presentations, brochures, POS, and exhibitions
- Successfully co-led a cross-functional team to deliver a series of “firsts” in email and digital marketing
- Led crisis communication planning to minimize negative impact on the company''s reputation during unforeseen events or issues.
- Directed and mentored a team of marketing managers, project managers, and graphic designers
- Successfully navigated the crisis management of a global product recall and potential lawsuit
- Drove competitive analysis projects to better understand market trends, informing more effective marketing strategy adjustments.
- Enhanced brand visibility by developing and implementing comprehensive marketing communication strategies.
- Aligned sales and marketing goals, fostering collaboration among teams for improved revenue generation.
Marketing Manager
ILS Ltd
05.2014 - 12.2016
- Company Overview: Online Pharmaceuticals
- Provided Americans with affordable prescription medication
- Optimized revenue growth and customer retention through niche landing pages, targeted content, email marketing, SEO, and e-commerce optimization
- Implemented content marketing for five websites, contributing to over £800k annual revenue
- Delivered a solid email marketing plan that consistently outperformed previous efforts (40% open rate)
- Created targeted content and built a social media presence that increased monthly revenue by 28%
- Prioritized and advanced an SEO and back-linking strategy that helped improve search engine results
- Managed social media accounts for optimal audience engagement and increased online presence.
Media Campaign Manager
Dolphin Software
05.2011 - 04.2014
- Company Overview: mySupermarket Shopping Comparison Site.
- Provided consumers with an online shopping comparison SaaS platform.
- Defined and optimized on-site media campaigns and trafficked adverts to boost brand and client sales.
- Assisted in creating and implementing a new SEO strategy to improve search engine performance.
- Created sales-driven email marketing campaigns to support client advertising strategies.
- Constructed media proposals to drive sales and analytical end-of-campaign client reports.
- Promoted repeatedly, climbing from entry-level data management to customer support, media marketing, and account management.
Education
BA (Hons) -
Central Saint Martin’s College
A-levels -
Immanuel College
Skills
- Go-to-market strategy
- Business storytelling
- Product marketing
- Digital marketing
- Demand generation
- Lead generation
- Content strategy
- Event marketing
- CRM management
- Creative direction
- Marketing analytics
- Advertising campaigns
- Sales enablement
Languages
English
Hebrew
Personal - Description
A hands-on leader who thrives in a fast-paced environment that requires agile thinking and adaptability. Entrepreneurial and creative mindset. Loves trend spotting and analysing behavioural patterns. British born but Israel is my home. Wife and mother to 4 gigantic boys. At 5:45 am you can find me at the running club.
Timeline
Head of Brand
OTORIO
01.2023 - Current
VP of Brand and Marketing
CiiTECH Ltd
02.2018 - 01.2023
Head of Marketing Communications
smarTrike
01.2017 - 02.2018
Marketing Manager
ILS Ltd
05.2014 - 12.2016
Media Campaign Manager
Dolphin Software
05.2011 - 04.2014
BA (Hons) -
Central Saint Martin’s College
A-levels -
Immanuel College
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