Sanchali Chakraborty

· Consumer /Shopper Insights & Analytics Lead for Medline’s Retail business responsible for cross functional integration of data analytics and insights

· Responsible for multi-source integration of syndicated Scan and Panel analysis, Omnichannel Consumer/Shopper insights, E-Commerce, Digital business and Media analytics

· Lead custom studies in liaison with external agency partners to address specific business needs spanning both Quantitative and Qualitative

· Work closely with the Innovation team for multi-year pipeline strategy, champion and lead Stage-Gate innovation process and lead post-launch product assessment process.

· Responsible for seamless knowledge management and championing a data driven culture within the US business.

· Manage the Departmental Research & Insights budget and optimize investments in alignment with changing business needs

• Nielsen Account Head for large Mid-West Food Manufacturer leading a team of twelve high-performing insights & analytics associates responsible for Client Insights and Strategy via driving QBOs, bringing the latest Innovative BI Solutions to the forefront, Thought Leadership and Key Stakeholder Engagement.
• Role responsibilities involved extensive cross-functional accountabilities, including Data Quality and Coverage, Data Platform Technology and Management, client socialization and adoption of industry best practices across various areas of analytics, mentoring, and driving continuous L&D for the team.

• Insights lead for Church &Dwight’s Fabric Care, Household Care and Pet Care SBUs responsible for CRM, account maintenance, new business development, delivering actionable business insights against C&D's strategic goals and AOPs.

• Leading and mentoring a team of junior colleagues and collaborating with Vertical/Practice Area leaders to maximize Client exposure to Nielsen solutions and driving profitable growth for the Company and Client business.

• J&J business lead for their OTC/Self Care SBU responsible for delivering Strategic Business and Consumer/Shopper Insights aligned to annual JBPs and generating profitable growth for Nielsen and J&J.

• Responsible for leading a team of Client Success associates to support the Coca-Cola USA Hydration portfolio and the Category Insights team across the entire Sparkling and Stills businesses; also led the Nielsen-Coca-Cola relationship for Coke's On-Premise Local Market services Key Performance Areas

• Led strategic development of Coca-Cola US' business via using Nielsen Scantrack, Consumer Panel (HomeScan), Planners – Strat, Convenience and Account, Spectra, Store and Locational Analytics, Pricing & Promotion/RGM and other integrated Nielsen solutions.

• Part of the core Nielsen team that led digitization and integration of Nielsen and other data sources in the Client's data warehousing (Data Lake) project.

• As Strategic Business Unit Head of Sales Effectiveness Practice Area (RMS+ Custom Analytics) for the East Zone leading one of the largest Client relationships with BAT/ITC India Ltd.

• Led a team of fifteen highly skilled associates

• Insights Lead for the Coca-Cola, GSK and Nestle India.

Key Performance Areas:

• Lead holistic development of Client business through partnering via multiple-solutions approach - Trade , Shopper and Consumer Research
• Guide the Insights teams to drive client business solutions to enable optimum usage of Nielsen tools for maximum ROI—from situation analysis, problem identification, gap/bottleneck analysis, to a roadmap for problem resolution and final recommendation.
• Responsible for meeting internal annual and quarterly revenue targets; Lead selected corporate BPI initiatives for the India region; Lead branch level initiatives on internal L&D across levels for RMS group