Samantha Deleon

• Performance & KPI Management:
  Successfully improved key performance indicators in line with company expectations by implementing strategic selling cultures, conversion-focused action plans, and consistent coaching. Drove 50–70% year-over-year conversion growth under my leadership across multiple locations.
• Customer Experience & Selling Culture:
  Established an authentic, customer-first selling environment focused on intimacy and personalized service. Enhanced in-store customer relationships to support brand loyalty and sales growth.
• Leadership & Coaching:
  Coached and developed full store teams and store leaders across national platforms, fostering a culture of accountability, performance, and career growth.
• Cross-Brand Collaboration:
  Partnered with other retail brands within the platform to share best practices and improve performance. Led peer coaching initiatives to enhance KPI outcomes across stores.
• New Store Openings & Activations:
  Supported the setup and successful launch of multiple new store openings. Designed and executed brand-specific store activations that boosted visibility and foot traffic.
• Succession Planning & Talent Development:
  Built strong talent pipelines by identifying high-potential team members and preparing them for elevated roles across the organization.
• Jazz HR Captain – National Brands:
  Served as the Jazz HR Captain, supporting national recruitment strategies and talent acquisition initiatives for multi-brand platforms.

Frankie’s Bikinis – Chicago | Store Leader
May 2025 – Sept 2025

• Developed a team and implemented strong performance strategies.

ThirdLove – Chicago | Store Leader
Aug 2023 – May 2025

• Spearheaded KPI turnaround through coaching and customer-centric selling strategies.

A Pea in the Pod Maternity – Chicago | Store Leader
Nov 2021 – Aug 2023

• Drove brand visibility and sales during a transitional retail period.

MZ Wallace – Chicago | July 2022

Naadam – Old Orchard | November 2022

Frankie’s Bikinis – Chicago | August 2024

• Guided pop-up location to become a permanent store.

Sweaty Betty – Chicago | November 2024

Provided leadership coaching and team development.

• Maintained and exceeded store KPIs despite low staffing, showcasing strong leadership and strategic planning.
• Delivered exceptional customer service, cultivating lasting relationships both in-store and within the community.
• Executed visual merchandising strategies including markdowns, floor sets, and seasonal/holiday promotions.
• Recruited, hired, onboarded, and coached all new team members and management staff, driving team effectiveness and retention.
• Conducted detailed product knowledge training and fit sessions, equipping staff with insights to enhance customer experience and conversion.
• Independently managed a full store liquidation sale, overseeing all aspects from planning to execution.
• Utilized Excel and reporting tools to plan and track daily, weekly, and monthly performance goals, staffing schedules, and payroll.
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• Drove store performance KPIs including DPT (Dollars Per Transaction), UPT (Units Per Transaction), and Conversion on a daily, weekly, and monthly basis.
• Built and maintained strong clienteling relationships, both in-store and nationally, including international clients via platforms like WeChat.
• Hosted live-stream shopping appointments with overseas clients, supporting global product reach and international customer retention.
• Recruited and hired top talent, onboarding and coaching all new hires and seasonal staff to align with brand and sales standards.
• Managed weekly schedules, timecard accuracy, and overall staffing strategy to ensure optimal coverage and payroll control.
• Executed floor set updates and markdowns monthly in alignment with corporate visual merchandising directives.
• Oversaw all shipment processing, damage reporting, and operational back-of-house procedures.
• Assumed interim Store Manager responsibilities during a leadership transition, ensuring continued operational excellence and team support.
• Completed operational paperwork and hosted successful corporate visits, preparing the store to meet brand compliance and presentation standards.
• Provided insight and store performance updates during weekly conference calls with regional or corporate leaders.
• Fulfilled omnichannel orders through ship-from-store and charge send services, supporting seamless customer experiences online and offline.
• Conducted fit sessions for staff, gathering product feedback and enhancing team knowledge of new collections.

• Helped drive store performance metrics in DPT (Dollars Per Transaction), UPT (Units Per Transaction), and conversion, contributing to consistent goal attainment.
• Built strong in-store client relationships, creating a loyal customer base and enhancing overall customer experience.
• Collaborated on in-store events to drive traffic, re-engage past customers, and showcase new product collections.
• Consistently exceeded weekly personal sales goals, demonstrating strong selling skills and product knowledge.
• Executed visual merchandising updates including floor set changes and markdown execution in alignment with brand standards.
• Processed incoming shipments, managed damaged inventory, and ensured smooth back-of-house operations.
• Coached and supported new hires and seasonal team members to align with sales floor expectations and company values.

• Delivered exceptional customer service, ensuring each client received personalized attention and support throughout their shopping experience.
• Built and maintained a store-based clientele, developing relationships with select customers to encourage return visits and brand loyalty.
• Accurately processed new inventory upon arrival, maintaining organized stockrooms and sales floors in alignment with company standards.
• Handled all point-of-sale (POS) transactions, including cash and card payments, with efficiency and accuracy.

• Assigned employees to specific roles and responsibilities based on individual strengths and store operational needs, ensuring efficient daily execution.
• Monitored and reviewed staff performance and store metrics regularly, providing coaching and feedback to drive improvement.
• Accurately processed a wide range of retail and commercial transactions, maintaining compliance with store policies and procedures.
• Identified sales opportunities on the floor by closely observing customer behavior and team performance, leading to increased conversion.
• Managed all aspects of cash handling, including drawer reconciliation and end-of-day balancing, ensuring accuracy and accountability.
• Handled customer inquiries and complaints with professionalism and urgency, resolving issues to maintain satisfaction and trust.
• Fostered a team culture focused on exceptional customer service, resulting in repeat business and strong client relationships.

• Assisted with daily store operations, including opening and closing procedures, ensuring smooth transitions between shifts.
• Accurately balanced the cash drawer at the end of each shift, documenting and resolving any discrepancies.
• Identified and promptly resolved customer and operational concerns, maintaining high service standards.
• Maintained organization and efficiency while working independently with minimal supervision.
• Processed a variety of transactions, including cash, debit, and credit card payments, following proper POS procedures.
• Delivered exceptional customer service, supporting customers with product selection and issue resolution.
• Supported the leadership team by assisting with managerial responsibilities, including oversight of floor operations and team coordination.