Samantha Bosko
Chicago
Summary
Results-driven Product Marketing Specialist with expertise in marketing analytics, campaign management, and project execution. Proven track record in leading new product launches and developing impactful marketing strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Marketing Specialist
Sysmex America
10.2024 - Current
- Lead cross-functional New Product Introduction projects, managing the development, planning, and commercial launch of new products across the U.S., Canada, and LATAM regions.
- Coordinate project timelines, stakeholder communication, and launch readiness activities to ensure successful product commercialization and regional alignment.
- Manage Legacy Marketing Campaign initiatives designed to transition customers from legacy analyzers approaching end-of-support to upgraded platforms and solutions.
- Develop and execute customer-facing marketing strategies and promotional content to support analyzer upgrade adoption and customer retention efforts.
- Deliver companywide presentations and internal communications to sales teams and cross-functional stakeholders to provide project updates, campaign progress, and strategic alignment.
- Lead the Education Donation Program by identifying qualified medical technology programs, conducting interviews and evaluations, and overseeing implementation and onboarding activities.
- Build relationships with educational institutions to support long-term workforce development and strategic partnership initiatives.
- Manage project scheduling, coordination, and execution for education donation implementations to ensure successful customer onboarding and operational readiness.
- Create and maintain Bills of Materials (BOMs) and new part structures to support sales operations, ordering accuracy, and product setup requirements.
Vendor Management Specialist
Lessen
06.2022 - 10.2024
- Developed and maintained complex reports using SQL, Tableau, and Excel.
- Generated reports and obtained data to develop analytics on key performance and operational metrics.
- Participated in regular meetings with management to assess and address issues and identify and implement improvements.
- Interviewed, filed, and maintained vendor records in accordance with established guidelines.
- Negotiated contracts and agreements with vendors to secure competitive pricing and terms.
- Developed training materials, manuals, procedures, and visual aids to effectively achieve organizational goals.
- Provided training to staff on proper use of procurement systems as needed.
- Facilitated communication between internal teams, vendors, and customers throughout the entire service lifecycle.
- Conducted vendor performance reviews, analyzed data and developed strategies for improvement.
- Tracked leads in HubSpot, maintaining a robust database of contacts and sales activities.
Sales and Marketing Intern
Wagner Logistics
05.2021 - 06.2022
- Developed and executed marketing campaigns to enhance brand visibility.
- Assisted in analyzing market trends and consumer data for strategic planning.
- Coordinated logistics and scheduling for promotional events and trade shows.
- Created engaging content for social media platforms, increasing audience engagement.
- Collaborated with sales team to align marketing strategies with business objectives.
- Conducted competitor analysis to identify opportunities for improvement in service offerings.
- Drafted presentations for internal team meetings outlining progress on projects and initiatives.
- Performed outreach activities to build relationships with potential customers through cold calling and networking events
Education
Bachelor of Science - Advertising
University of Kansas
Lawrence, KS08-2022
Skills
- Microsoft Office Suite (Advanced)
- Verbal and Written Communication
- Marketing analytics
- Campaign management
- Smartsheet
- CRM management
- Project management
Certification
- Certificate in Professional Selling and Professional Communications from the University of Kansas
- Certificate in Digital Advertising, Social Media Marketing, Marketing Software, and Sales Software from HubSpot
Timeline
Product Marketing Specialist
Sysmex America
10.2024 - Current
Vendor Management Specialist
Lessen
06.2022 - 10.2024
Sales and Marketing Intern
Wagner Logistics
05.2021 - 06.2022
Bachelor of Science - Advertising
University of Kansas