Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Software
Affiliations
Work Preference
Quote
Websites
Timeline
Generic
Sam Moegenburg

Sam Moegenburg

Chicago

Summary

Creative Director with over 10 years of experience in content strategy and social media leadership,driving engagement and revenue growth for global brands. Adept at managing cross-functionalteams, mentoring junior associates, and delivering innovative, high-quality creative content.Passionate about leveraging strategic thinking and visual storytelling to enhance brand presenceand foster long-term client partnerships.

Overview

10
10
years of professional experience

Work History

Creative Director/Head of Social Media & Live-stream

CreatoRev
05.2024 - Current
  • Collaborated with more than 30 global brands to create high-impact content strategies that drove engagement, revenue growth, and long-term success.
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Built strong relationships with more than 20 clients, leading to long-term partnerships and repeat business opportunities.
  • Mentored and trained 3 junior associates to help enhance skills and capabilities.
  • Managed 3-5 projects simultaneously, ensuring timely completion and seamless execution.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
  • Implemented data-driven content strategies that boosted client revenue and enhanced overall campaign performance.
  • Orchestrated cross-departmental brainstorming sessions, fostering creative collaboration and generating fresh ideas for campaigns.
  • Analyzed performance metrics to refine content strategies, ensuring alignment with market trends and client objectives.
  • Cultivated a positive team environment by mentoring junior associates, enhancing their skills and fostering professional growth.

Director of Social Commerce Ad Production

Tech-Do 2.0
06.2024 - 09.2024

• Directed in-house ad video content strategy and production at Tech Do, creating innovative campaigns that delivered measurable results for global clients across diverse industries.

• Oversaw talent casting, securing top-tier creatives to bring campaigns to life, and managed a team of editors to ensure the efficient delivery of high-impact, audience-focused video content.

• Consistently aligned creative direction with client objectives, driving engagement and enhancing brand presence through compelling visual storytelling.

• Fostered cross-departmental collaboration by coordinating with marketing and sales teams, ensuring alignment on campaign goals and maximizing resource efficiency.

• Analyzed viewer engagement data to refine content strategies, facilitating targeted improvements that enhanced audience retention and campaign effectiveness.

Director of Social Media Strategy & Communications

HydroDAO
03.2023 - 05.2024
  • Designed and implemented a turnkey social media strategy for a community-driven water venture fund supporting water leaders, innovators, artists, and scientists, driving engagement and visibility across Instagram, YouTube, LinkedIn, X, and TikTok.
  • Increased weekly engagement by over 1,000% across all platforms by leveraging trending content, fostering community relationships, and building a highly engaged follower base.
  • Integrated advanced AI technologies to streamline content production, optimize strategy, analyze performance data, and refine caption and hashtag strategies, enabling scalable and data-driven social media growth.
  • Orchestrated targeted campaigns that elevated brand awareness, resulting insubstantial improvements in community engagement and follower growth.
  • Implemented a data-driven approach to content creation, enhancing audience targeting and leading to noticeable results in user interaction.
  • Analyzed performance metrics to refine social media strategies, achieving marked gains in engagement rates and optimizing content delivery.
  • Fostered partnerships with influencers and community leaders, strengthening brand visibility and driving collaborative initiatives across platforms.

Director of Social Media & Strategic Communications

Meta Impact Capital
12.2021 - 05.2023
  • Directed high-profile projects featuring global icons such as Ringo Starr, James Franco, SethRogen, and other notable figures, delivering impactful campaigns that elevated brand visibility and engagement by over 200%.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Facilitated strategic networking opportunities, connecting partners with more than 20 high-value prospects to drive business growth and foster new collaborations.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Negotiated favorable contracts with more than 200 creators for reduced costs and improved campaign quality.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

Founder & CEO

Medical Marketing Masters
09.2020 - 12.2021
  • Developed strong relationships with surgeons and medical device companies to allow for significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Earned industry recognition for innovative marketing efforts, including acknowledgment from Yale Medical School, further solidifying the initiative's credibility and impact within the medical community.
  • Spearheaded market analysis initiatives, identifying emerging trends that led to actionable strategies and substantial growth in client acquisition.

Digital Marketing Consultant

Self Employed Services
01.2017 - 01.2020
  • Advised global brands on large-scale, influencer-driven social media campaigns tailored to their goals that grew their brand awareness and revenue.
  • Delivered turnkey solutions for hundreds of notable global brands, including Got Milk, BoohooMAN, and Fashion Nova, managing every aspect from influencer sourcing and contract negotiation to campaign execution and performance analysis.
  • Tailored messaging for different target audiences across more than 5 platforms, ensuring consistency in tone while maximizing reach potential.
  • Provided ongoing support post-campaign launch through continued monitoring of performance metrics and making recommendations based on data analysis.
  • Educated more than 20 clients on the importance of a cohesive digital marketing strategy that includes both organic growth tactics and paid advertising methods.
  • Maintained up-to-date knowledge of industry trends, adapting strategies as necessary to stay ahead of competitors.
  • Advised brands on influencer-driven campaigns, enhancing brand visibility and driving revenue growth through targeted strategies.
  • Conducted thorough performance analyses post-campaign, providing actionable insights that resulted in measurable improvements for client strategies.
  • Partnered with clients to educate them on digital marketing strategies, fostering a deeper understanding of effective organic and paid tactics.

Education

Film & Television - Business Entrepreneurship Minor

Savannah College of Art and Design
Savannah, GA
01.2020

Skills

  • Strategic thinking
  • Creative team leadership
  • Visual storytelling
  • Social media strategy
  • Brand messaging
  • Content strategy
  • Influencer Marketing
  • Creator Management

Accomplishments

  • Built a creator network of over 6,000+ influencers
  • Generated $200K in new revenue within a year through content strategy innovations
  • Launched 5 livestream programs, increasing audience engagement by 45% in six months
  • Executed first-ever multi-camera sports entertainment/selling livestream in history, boosting viewership globally
  • Directed projects with global icons such as Ringo Star, James Franco, Seth Rogan and more, achieving a large increase in brand engagement
  • Collaborated with team of 20 in the development of the first ever mini series in partnership with TikTok and One Size beauty brand

Languages

English
Native or Bilingual

Interests

AI Technology

Social Media Marketing

Influencer Marketing

Software

Adobe Creative Suite

Canva

OBS

TikTok Partner Center

TikTok Ads Manager

Meta Ads Manager

Instagram

Meta

TikTok

Youtube

Amazon

Snapchat

Pintrest

Davinci Resolve

Abelton Live

Premier Pro

CapCut

Chat GPT

MidJourney

Pika Labs

Eleven Labs

Affiliations

  • TikTok Shop
  • Youtube
  • Instagram
  • Meta
  • Amazon Affiliate Program
  • Snapchat

Work Preference

Work Type

Full TimeContract Work

Work Location

RemoteOn-SiteHybrid

Important To Me

Company CultureCareer advancementWork-life balanceHealthcare benefits

Quote

There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin

Timeline

Director of Social Commerce Ad Production

Tech-Do 2.0
06.2024 - 09.2024

Creative Director/Head of Social Media & Live-stream

CreatoRev
05.2024 - Current

Director of Social Media Strategy & Communications

HydroDAO
03.2023 - 05.2024

Director of Social Media & Strategic Communications

Meta Impact Capital
12.2021 - 05.2023

Founder & CEO

Medical Marketing Masters
09.2020 - 12.2021

Digital Marketing Consultant

Self Employed Services
01.2017 - 01.2020

Film & Television - Business Entrepreneurship Minor

Savannah College of Art and Design
Sam Moegenburg