Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic

Sam McDaris

Chicago

Summary

Results-driven professional known for high standards and commitment to achieving goals. Extensive experience in managing and growing brand awareness while fostering meaningful relationships with media. Recognized for adaptability and fostering positive, results-oriented environment. Proficient in strategic account management and client relations.

Overview

3
3
years of professional experience

Work History

Senior Account Executive

Interdependence Public Relations
04.2025 - Current
  • Provide exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Mentor junior account executives, fostering a positive work environment and encouraging professional growth.
  • Increase account retention by building strong relationships with clients and addressing their needs promptly.
  • Lead day-to-day client communications and PR strategy execution for multiple high-profile accounts across consumer and entertainment sectors.
  • Develop and executed creative press strategies, seasonal story angles, and product launch campaigns to drive brand awareness and engagement.
  • Analyze media coverage and campaign performance, delivering insights and recommendations to clients to inform ongoing strategy and ROI.
  • Attend in person media events on behalf of brands to establish new relationships and boost brand awareness.
  • Build and maintain strong relationships with journalists, editors, and influencers to drive earned media results and thought leadership opportunities.
  • Actively draft and send creative and thoughtful pitches to editors and journalists to secure strong media coverage for all brands.

Account Executive

Interdependence Public Relations
04.2023 - 04.2025
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Established effective relationships with key media contacts across national, regional, local and industry-specific outlets (experience in Tech, Beauty, Fashion, Food and Beverage, Pet and Travel industries).
  • Interfaced and developed a rapport with clients, internal team members and vendors.
  • Drafted a range of written materials - such as media pitches, award submissions, briefing sheets, client-ready content, etc.
  • Helped coordinate special events (e.g. briefings at large trade shows, business proposals, product launches, etc.).
  • Actively participated in team and client meetings.
  • Proactively find ways to advance both teams and clients.
  • Assist the team on executing campaigns and with various projects such as plans, research, media relations activities and more.
  • Works with director supervisor to set goals and build skills
  • Serves as a mentor to Assistant Account Executives and interns.
  • Coordinated sample distribution to key media outlets for multiple consumer brands, achieving coverage in Forbes, USA Today, New York Times Wirecutter, Buzzfeed, Cosmopolitan, Allure, Good Morning America and more.
  • Contributes and supports 8-12 accounts (on average).
  • Secures an average of 15 placements a month.

Assistant Account Executive

Interdependence Public Relations
04.2022 - 04.2023
  • Demonstrated expertise in various industry tools, such as Muckrack, Cision and Meltwater, enabling efficient monitoring and management of client accounts.
  • Contributed to successful project outcomes by skillfully coordinating resources and meeting deadlines consistently.
  • Developed and maintained comprehensive media lists for all brands.
  • Monitored and reported on media coverage for each brand.
  • Prepared client agendas ahead of meetings.
  • Composed and refined pitch materials.
  • Oversaw administrative team operations.
  • Crafted executive-level client communications.
  • Supported Influencer team in securing partnerships and negotiating contracts.

Marketing Coordinator, Social Media

Fulton Grace
01.2022 - 04.2022
  • Created and scheduled content for 7 clients across various social media platforms.
  • Held quarterly meetings with clients to discuss their brand and create unique social media strategies Maintained strong social media presence by ensuring consistent posting and engaging content.
  • Wrote monthly client blogs.
  • Created monthly metrics reports for each client.
  • Assisted clients with creating custom marketing materials.

Education

B.S. - Public Relations

Iowa State University
Ames, Iowa
05.2020

University College Cork
Cork, IE
05.2019

Skills

  • Project management
  • Campaign strategy and development
  • Reporting and analytics
  • Client relationships and management
  • Event coordination
  • Partnerships and collaborations
  • Trend forecasting and analysis
  • Media relations
  • Experience using: PR Newswire, Cision, Meltwater, Muckrack, Qwoted
  • Relationship building
  • Pitch and press release writing

Interests

  • Expert in all things pop culture
  • Intermediate pastry chef
  • Avid watcher of British television
  • Always knows the name of that one actor in that one thing
  • Lover of fiction

Timeline

Senior Account Executive

Interdependence Public Relations
04.2025 - Current

Account Executive

Interdependence Public Relations
04.2023 - 04.2025

Assistant Account Executive

Interdependence Public Relations
04.2022 - 04.2023

Marketing Coordinator, Social Media

Fulton Grace
01.2022 - 04.2022

B.S. - Public Relations

Iowa State University

University College Cork

Similar Profiles

CREATE PROFILE
Sam McDaris