JIRA
Sam Levin
Product Monetization & LiveOps
Summary
Experienced Monetization Leader with a background in mobile gaming and user engagement. Proven track record of driving revenue growth through innovative feature launches, A/B testing, and strategic promotional campaigns.
Overview
10
10
years of professional experience
Work History
Monetization Lead
Papaya Gaming
04.2022 - Current
- Oversee monetization and engagement KPIs for the company's top three games.
- Led a successful POC for company restructuring into gaming studios, influencing company-wide adoption.
- Collaborate with GM to develop product and monetization roadmaps, aligning with quarterly and yearly targets
- Design and manage the LiveOps calendar to achieve daily, weekly, and monthly goals
- Partner with product teams to launch impactful features supporting monetization objectives
- Lead AB tests with BA and economy teams to optimize features and configurations
- Innovate with art, BA, economy, and operations teams to maximize current tools and reduce dependency on new product events
Product Monetization Manager
Huuuge Games
7 2021 - 04.2022
- Consulted product managers on new features to maximize revenue and user experience while optimizing existing ones
- Developed daily promotional plans and executed campaigns, analyzing results for future optimization
- Presented competitive analyses across game genres to adapt best practices
- Built new work processes to optimize workflow communication and efficiency
Monetization Manager
Playtika
04.2019 - 07.2021
- Owned revenue KPIs by planning and executing monetization strategies that encouraged users to play, pay, and stay
- Analyzed hourly and daily reports to better optimize live and future promotions
- Combined creative, data, and economy to tell the right story of the product to the right users
- Created user journeys to produce and manage multiple projects with a variety of stakeholders
- Conducted A/B tests and implemented protocols to improve user retention and engagement
- Headed brainstorming sessions with the creative team to create new concepts
- Launched new games and product features according to their appropriate user segment with the clearest and most creative messaging
Senior Copywriter
Playtika
05.2017 - 04.2019
- Conceptualized and created marketing material for daily promotions, big feature launches and new games
- Partnered with product managers to deliver clear, concise and fun user experiences through UX/UI writing
- Fulfilling the role of a Monetization Manager 30% of the time
- Created storyboards for promotional videos and directed voice over artists and animation
- Managed creative projects from inception to launch across a multitude of communication channels
- Developed creative for A/B tests to improve CTR and other relevant KPIs for their respective segments
- Optimized retention channels with demonstrated success in increasing users by the thousands
Copywriter
SciPlay Corporation
09.2016 - 05.2017
- Created content for digital communication channels by writing and editing stories, app store text, email campaigns, and social media blasts
- Organized workflows, digital assets and tracked project milestones via the internal CRM
Public Relations Associate
Blonde 2.0
11.2015 - 07.2016
- Coordinated with tech clients to create tailored PR strategies
- Successfully pitched press releases to major tech media outlets
- Supervised projects for timely, quality publication
- Researched relevant events and press opportunities
Business Development Associate
Meridian Rapid Defense Group
03.2014 - 03.2015
- Created marketing materials to highlight product strengths
- Identified and drove new sales opportunities
- Signed a network of distributors from San Diego to the Netherlands
- Demonstrated product efficiency at trade shows
- Oversaw supply chain logistics and handled administrative tasks
Education
MBA, International Business -
Bar-Ilan University
08.2016 - 05.2017
BA, Communications - undefined
Sonoma State University
08.2009 - 05.2013
Skills
Team Leadership
Monetization Strategy
Operations Management
Strategic Planning
Performance Management
User Journey
Software
Asana
Looker
Languages
English
Native language
Hebrew
Proficient
C2
Timeline
Monetization Lead
Papaya Gaming
04.2022 - Current
Monetization Manager
Playtika
04.2019 - 07.2021
Senior Copywriter
Playtika
05.2017 - 04.2019
Copywriter
SciPlay Corporation
09.2016 - 05.2017
MBA, International Business -
Bar-Ilan University
08.2016 - 05.2017
Public Relations Associate
Blonde 2.0
11.2015 - 07.2016
Business Development Associate
Meridian Rapid Defense Group
03.2014 - 03.2015
BA, Communications - undefined
Sonoma State University
08.2009 - 05.2013
Product Monetization Manager
Huuuge Games
7 2021 - 04.2022