Sam Lauer
Chicago
Summary
Results-oriented Customer Success leader with over 10 years of experience enhancing retention and value across SaaS, media, and data platforms. Managed high-value portfolios and scaled teams to drive business outcomes. Leveraged AI and analytics to improve client insights and performance.
Overview
11
11
years of professional experience
Work History
Solutions Consultant
Measured
07.2025 - Current
- Partnered with Sales to convert pilot participants into long-term customers, driving revenue growth and fostering customer adoption
- Led customer support for partnership pilot testing across Google, Meta, Pinterest, Snap, and key ecosystem partners, ensuring seamless execution and client satisfaction
- Apply AI-driven insights and automated analysis to evaluate campaign performance and communicate value to clients
- Acted as subject matter expert in measurement, attribution, and media effectiveness, providing insights that informed strategic decision-making
- Contribute to cross-portfolio insights and thought leadership initiatives
Senior Manager, Customer Success
Measured
05.2024 - 06.2025
- Managed relationships for 20+ enterprise clients, enhancing adoption and retention while accelerating account growth
- Delivered data-driven performance insights and executive-level business reviews to inform strategic decision-making
- Leveraged AI-supported analytics and reporting tools to identify optimization opportunities and support client decision-making
- Influenced budget allocation and strategy through actionable recommendations
- Designed and analyzed incrementality experiments to quantify marketing impact
Director, Customer Success
Adara (acquired by RateGain)
06.2022 - 04.2024
- Owned $30M+ revenue portfolio with accountability for retention, expansion, and customer health
- Drove 30% YoY revenue growth through improved upsell strategies and customer engagement models
- Developed KPIs and success frameworks to proactively manage churn risk and identify growth opportunities, driving strategic initiatives
- Led 7 Customer Success Managers to support 250+ accounts across North America, enhancing customer satisfaction and retention
- Guided enterprise clients in transitioning to first-party data strategies in a cookieless environment, ensuring compliance and data integrity
Lead, Customer Success / Customer Success Manager
Adara (acquired by RateGain)
01.2020 - 06.2022
- Oversaw 30+ SaaS clients ($1.5M ARR) and 50+ media clients ($5M annual spend), ensuring client satisfaction and retention
- Managed strategic accounts across agencies and DMOs, exceeding revenue targets by implementing tailored strategies
- Led onboarding and training programs, providing ongoing support to enhance product adoption and client success
Associate Director / Manager, Precision (Red Bull)
Starcom
04.2018 - 12.2020
- Led programmatic and social strategy, executing and optimizing campaigns to enhance performance
- Partnered cross-functionally to develop and deliver impactful campaigns, ensuring positive client outcomes
Digital Media Supervisor (Kellogg's) / Associate (Best Buy)
Starcom
07.2015 - 03.2017
- Facilitated large-scale programmatic transformation and executed digital media strategy to enhance audience targeting
- Created full-funnel campaigns to drive revenue growth and increase audience engagement
- Managed relationships with media vendors and partners to enhance collaboration.
Education
BBA - Marketing, Leadership & Change Management
Saint Louis University
St. Louis, MO05-2012
Skills
- Account Management
- Client Retention & Growth Enterprise
- Revenue Expansion
- Solution Design
- Data-Driven Strategy
- AI-driven insights
- Campaign optimization
- Marketing & Media Strategy
- Cross-Functional Leadership
- Customer Success Leadership
Timeline
Solutions Consultant
Measured
07.2025 - Current
Senior Manager, Customer Success
Measured
05.2024 - 06.2025
Director, Customer Success
Adara (acquired by RateGain)
06.2022 - 04.2024
Lead, Customer Success / Customer Success Manager
Adara (acquired by RateGain)
01.2020 - 06.2022
Associate Director / Manager, Precision (Red Bull)
Starcom
04.2018 - 12.2020
Digital Media Supervisor (Kellogg's) / Associate (Best Buy)
Starcom
07.2015 - 03.2017
BBA - Marketing, Leadership & Change Management
Saint Louis University