SAM INCROCCI
Carol Stream
Summary
Dynamic digital marketing professional with a proven track record at Onesti Entertainment, driving a 50% growth in social media engagement. Expert in cross-platform publishing and content calendar management, adept at performance tracking and audience-focused storytelling. Skilled in high-volume execution and deadline management, ensuring impactful brand presence across multiple channels.
Overview
2
2
years of professional experience
Work History
Digital Marketing & Marketing Coordinator
Onesti Entertainment
St. Charles
05.2024 - Current
- Manage and execute a rolling content calendar for 8 social media accounts across Facebook, Instagram, TikTok, and YouTube, maintaining daily publishing cadence and platform-specific formatting.
- Grew company social media pages by 50% through consistent scheduling, optimized posting strategy, and audience-focused storytelling.
- Produced the highest-performing social media post in company history by aligning copy, visuals, and timing with audience behavior.
- Monitor trends and platform updates to adjust formatting and maximize reach across short-form vertical content.
- Created performance recaps and internal reports tracking engagement to guide future content decisions.
- Director / Host / Editor - Arcada Theatre "100 Days" Series: Directed and executed a daily short-form video series across multiple platforms. Managed scripting, filming, editing, captioning, and distribution while maintaining visual consistency and posting cadence.
- Presentation Manager - Des Plaines Theatre 100th Anniversary (2025): Led creative assembly and live execution of multimedia presentation assets under tight deadlines.
- Project Manager & Live Show Producer - National Italian American Sports Hall of Fame Gala (2024 & 2025): Oversaw multimedia asset coordination, video production, and live program timing on accelerated turnarounds. Managed sourcing of video, audio, photography, voiceovers, and graphics while directing live cues and transitions to ensure a polished, on-time presentation.
Freelance Production Assistant
09.2024 - Current
- Supported live production workflows and executed on-site tasks under strict timelines to ensure event success.
- Maintained clear communication between creative teams, talent, and event staff to facilitate seamless delivery.
- Assisted production teams in daily operations and workflow management.
- Coordinated schedules and resource allocation for efficient production processes.
- Supported equipment setup and maintenance to ensure operational readiness.
Freelance Performer (Singer / Actor)
- Current
- Experienced in audience engagement and emotional storytelling - skills that translate directly into social-first content creation and tone awareness.
- Adapt messaging and delivery style based on audience and platform context.
Education
Commercial Music -
Millikin University
05.2024
Acting -
Western Michigan University
04.2022
Skills
- Video production
- Cross-platform social publishing
- Content calendar management
- Post scheduling
- Facebook photo post creation
- Copy review and caption writing
- Final quality assurance
- Meta Business Suite proficiency
- Native platform tools expertise
- Performance tracking
- Workflow coordination
- Deadline management
- Brand voice consistency
Websites
Tools And Platforms
Facebook, Instagram, TikTok, YouTube Studio, shared content calendars, cross-team scheduling, Canva, Adobe Premiere Pro, CapCut, Keynote, Google Analytics, Excel, HubSpot, Meta Business Suite
Timeline
Freelance Production Assistant
09.2024 - Current
Digital Marketing & Marketing Coordinator
Onesti Entertainment
05.2024 - Current
Freelance Performer (Singer / Actor)
- Current
Commercial Music -
Millikin University
Acting -
Western Michigan University