Salomé Laborde-Balen
Tel Aviv
Summary
Enterprise AE | 8+ years in SaaS & Data
Driving Boomi Data Integration adoption across EMEA.
Strong at market creation, pipeline generation & closing strategic deals.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Enterprise AE – Rivery Overlay (Boomi)
Boomi
Remote
12.2024 - Current
Enterprise EMEA overlay for Boomi Data Integration after the Rivery acquisition. Responsible for enabling, supporting, and accelerating all Enterprise AEs on BDI, acting as the strategic sales point of contact to drive adoption, build pipeline, and win technical evaluations.
Key Achievements:
- Enabled the full Enterprise EMEA team on BDI: product training, use cases, messaging.
- Supported AEs with technical discovery, qualification, positioning, and competitive strategy.
- Worked cross-functionally with AI teams, SDRs, CS, and CSMs to accelerate POCs and expansions.
- Developed and refined the GTM motion for BDI: ICP, use cases, and sales playbooks.
Sales Director EMEA – Enterprise Account Executive
Rivery (Boomi)
06.2020 - 12.2024
Pure enterprise outbound & inbound ; value selling ; technical product ; 5–7 month sales cycles involving C level Data Engineering, Analytics and Business stakeholders.
Key Achievements:
- Trailblazed EMEA markets from scratch, building relationships with technical strategic partners and implementation partners.
- Highest grossing salesperson every year, selling ~40% of total company ARR.
- Closed major key accounts: BlaBlaCar, Fiverr, AppsFlyer, Harel, Tipalti, CyberArk, WalkMe.
Head of French-Speaking Markets – Enterprise SaaS
Bringg
Tel Aviv
06.2016 - 06.2020
Built the French market from scratch, reaching 25% of global ARR and closing strategic logos like Cdiscount, Boulanger, and SushiShop.
Education
Master of Science - Business and Engineering
EM Lyon - Central Lyon
Lyon 09.2013 - 07.2015
Bachelor of Science - International Business and Economics
University of Auckland
Auckland New Zealand 01.2009 - 07.2012
Skills
- Data, AI & Productivity – Early ChatGPT adopter (from its first week in 2022); passionate about AI, automation, and anything that helps work smarter
- Cooking & Hosting – I love cooking for large groups (often 20 people on weekends); inspired by Indian, Thai, and French cuisines
- Adventure & Nature – Big fan of wild camping with my three children and our dog to disconnect, explore, and step out of the daily routine
Timeline
Enterprise AE – Rivery Overlay (Boomi)
Boomi
12.2024 - Current
Sales Director EMEA – Enterprise Account Executive
Rivery (Boomi)
06.2020 - 12.2024
Head of French-Speaking Markets – Enterprise SaaS
Bringg
06.2016 - 06.2020
Master of Science - Business and Engineering
EM Lyon - Central Lyon
09.2013 - 07.2015
Bachelor of Science - International Business and Economics
University of Auckland
01.2009 - 07.2012