Rottem Baruch
Chief Financial Officer
Tel Aviv,TA
Summary
Dynamic CFO with financial leadership across global enterprises and start-ups. Proven success in raising $20M from investors and managing $300M project budgets. Skilled in strategic planning, risk management and operational efficiency, with consistent record of boosting EBITDA and shareholder value. Recognized for exceptional skills in financial forecasting and fostering collaborative team environments to achieve organizational goals. Committed to leveraging analytical insights and innovative strategies to support sustainable growth and profitability.
Overview
16
16
years of professional experience
2
2
Languages
Work History
CFO
Construction Data Center Company
01.2023 - Current
- Spearheading Finance Department in constructing and managing data centers throughout entire infrastructure lifecycle.
- NIS millions debt financing from leading banks in Israel.
- Reduced project costs while overseeing and optimized financial operations for $300M Projects portfolio.
- Developed Projects Financing strategies and improved EBITDA outcomes.
- Enhance CEO's business development efforts by delivering comprehensive financial modeling and projections.
- Formulated multi-year capital plans for data centers.
- Executed multi-tenant hyperscale leasing models and colocation services.
- Developed annual budgets, implemented financial tracking systems, directed cash flow and treasury operations to maximize available resources.
CFO
Nanomedic Technologies Ltd.
01.2021 - 01.2023
- Company Overview: Medical Device Start-up
- Leading the Company into an IPO ($50M) in the TSX including presentations to potential investors, correspondents with the Securities exchange, underwriters, Lawyers and accounts.
- Oversee fundraising process ($20M) involving multiple investors.
- Setting up new subsidiary in US and coordinating all operational arrangements.
- Spearheaded development of strategic plan to maximize shareholder value and executed implementation while reporting to BOD.
- Collaborate with sales department on execution of global roll-out plan.
- Developing comprehensive 5Y strategic plan.
- Collaborate with CEO to establish robust annual operating plan incorporating business strategies, operational criteria, organizational design, staffing allocations, and budgetary frameworks that uphold strategic vision.
- Developed and implemented a cost-saving plan that reduced operational expenses by 15% annually.
- Oversaw financial statements, tax compliance, treasury management, FP&A.
Global Director of Finance
Claroty Ltd.
01.2020 - 01.2021
- Company Overview: Cyber Security
- Managed all aspects of global accounting affairs such as Finance, Payroll, Treasury, Revenue Recognition (ASC606 and SaaS), Collections, alongside foreign currency exposure and hedging initiatives.
- Directed global implementation of Oracle NetSuite ERP system.
- Generated comprehensive monthly and quarterly reports for shareholders and senior management following US GAAP standards.
- Established and enacted innovative international tax framework.
- Oversee global team of professionals.
- Deliver finance and commercial insights to management and broader business encompassing SaaS KPI metrics.
CFO and Director
Qualitest Ltd.
01.2018 - 01.2020
- Managed diverse team of 13 professionals in Accounting, Tax, IT, Collection, Treasury, Billing, and Payroll across Israel and Eastern Europe.
- Enhanced business partnership initiatives with division managers, ensuring alignment of goals. Generated monthly and quarterly forecasts to provide actionable insights for management.
- Executed strategic initiatives to elevate profitability and direct funds towards growth engines.
- Formulating annual budget alongside strategic work plan.
- Directing NetSuite ERP deployment.
- Managing M&A initiatives for AI software company and executing comprehensive post-merger integration plans.
- Establishing credit lines through collaboration with diverse commercial banks.
Director of Finance
Afcon Holding
01.2013 - 01.2018
- Company Overview: Tel-Aviv Stock Exchange.
- Implementation of Priority ERP system, business intelligence, and consolidation system.
- Fostered and established robust partnerships with cross-industry teams and C-level stakeholders; crafted, delivered, and backed business recommendations.
- Advised on M&A strategy and assessed potential impacts of M&As on performance.
- Supervise team of 7 bookkeepers and 3 Controllers in compliance with IFRS.
- Compiling quarterly and annual financial statements for submission to Israeli Stock Exchange and involvement in BOD and Audit committee.
- Executed preparation and engagement in group's annual budget and working plan.
- Overall accountability for Group Accounting, Tax, Collection, and Billing.
- Oversaw Finance Operations across Europe.
Senior Controller
Electra Ltd.
01.2010 - 01.2013
- Company Overview: Tel-Aviv Stock Exchange.
- Execution of Oracle HFM system.
- Generating quarterly and annual financial statements for Israel Securities Authority (IFRS).
- Advised Group CFO on project-related matters while assisting local C-level executives in diverse strategic financial initiatives, including project finance (NIS 1.5B).
- Fostered and established robust connections with cross-industry teams.
- Managed all accounting and tax functions for the group, ensuring precision and adherence to regulations. Guided a 10-member professional team in improving fiscal management practices. Optimized documentation workflows for better financial performance reporting. Introduced innovative tax solutions, reducing liabilities while enhancing compliance.
- Participated in budget discussions to drive informed decision-making.
Education
Master of Arts - Law
Bar Ilan University
Ramat Gan, TAM.B.A - Finance and Accounting
College of Management
Rishon LeZiyyonBachelor of Business Administration - Finance and Accounting
College of Management
Rishon LeZiyyonCertified Public Accountant - Isr.
Skills
- Computer Applications: Full proficiency in Microsoft Excel, Priority, PowerBI, Netsuite, SalesForce and Expensify
- Soft Skills: leadership and team management, strategic thinking, analytical skills, problem-solving, adaptability and collaboration
- Other Skills: quick learner, proven both analytical, proven ability to work under pressure in a fast-paced environment
Accomplishments
- Provide the Executive Management with Finance and Commercial input and Broader Business issues.
- Led IPO process in Canada, raised $20M in fundraising, overseeing $300M project budget portfolios, implemented 8 ERP systems, improved EBITDA margins and managed global teams
Timeline
CFO
Construction Data Center Company
01.2023 - Current
CFO
Nanomedic Technologies Ltd.
01.2021 - 01.2023
Global Director of Finance
Claroty Ltd.
01.2020 - 01.2021
CFO and Director
Qualitest Ltd.
01.2018 - 01.2020
Director of Finance
Afcon Holding
01.2013 - 01.2018
Senior Controller
Electra Ltd.
01.2010 - 01.2013
Master of Arts - Law
Bar Ilan University
M.B.A - Finance and Accounting
College of Management
Bachelor of Business Administration - Finance and Accounting
College of Management
Certified Public Accountant - Isr.
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