Industrial Engineer with proven expertise in managing, improving, and monitoring organizational processes. Skilled in designing methods and tools to define both quantitative and qualitative performance indicators. Strong analytical and documentation abilities, complemented by a results-driven approach to problem solving.
Overview
13
13
years of professional experience
2029
2029
years of post-secondary education
3
3
Languages
Work History
Strategy&Revenue Operations System Project Manager
TikTok
Tel Aviv, Tel Aviv
05.2021 - Current
Served as the liaison between end users, software development, and global revenue and sales operations teams to streamline requirements gathering.
Led the integration of new tools, systems, updates and processes to enhance operational efficiency.
Collaborated with global business and product stakeholders to Identify, design, plan, propose and execute system enhancements.
Evaluated, prioritized, and implemented enhancement requests aligned with business goals and process improvements with adherence to organizational standards.
Managed the release cycle of system and process updates in coordination with the Global System Solutions team.
Acted as a subject matter expert, providing best-practice guidance and business process consultation for sales and revenue systems.
Facilitated learning sessions and delivered training materials to sales teams and business leaders on new features and updates.
Created user support documentation and instructional guides to ensure smooth system adoption.
Director of Sales Operations
Cymulate
Tel Aviv, Tel Aviv
03.2019 - 05.2021
Analyzed and presented sales data and performance metrics to management across multiple organizational levels to support strategic decision-making.
Established and enforced CRM data integrity processes and best practices to ensure accurate and consistent data usage.
Developed and enhanced pipeline reporting tools, including customized views, charts, and dashboards to improve visibility into sales performance.
Collaborated with regional Sales Managers to strategically design and allocate sales territories, increasing team coverage and productivity.
Worked closely with Marketing to ensure timely import of new leads and effective lead notification workflows.
Conducted CRM user training and created supporting documentation to ensure adoption and consistency across global teams.
Managed and trained Sales Operations team members, fostering knowledge transfer and continuous process improvement.
Maintained deep understanding of CRM backend configurations, including form customizations, workflows, rules, and user permissions.
Sales Operations & Global Partners Director
AIO Systems
Yokneam, Northern District
06.2016 - 03.2019
Managed global sales channels and strategic partnerships, including negotiation and execution of distributor and partner agreements.
Oversaw the complete Order Management cycle, ensuring seamless coordination from order to fulfillment.
Held full accountability for healthy pipeline creation, data integrity, KPI tracking, target setting, and team productivity measurement.
Collaborated cross-functionally with Finance, Marketing, Product, Operations, and Executive teams to support data-driven decision-making.
Led the design and optimization of sales processes, sales incentive plans, and provided strategic support on key projects.
Continuously evaluated and improved sales operations and supporting processes to enhance efficiency and performance.
CRM & Sales Analytics Manager
MX1 (RRSAT)
Airport City
06.2013 - 06.2016
Partnered with sales executives and business leaders to deliver world-class operational support through data-driven insights and analytics.
Generated actionable business insights to support effective and informed decision-making.
Served as CRM Dynamics Administrator, leading the design, implementation, and optimization of sales-related processes, workflows, and reporting structures.
Developed and delivered user training programs, manuals, and ongoing support to ensure high adoption and effective use of CRM systems.
Analyzed and monitored performance data to identify trends, explain variances from targets, and support capacity planning and forecasting.
Implemented data management best practices to ensure CRM data accuracy and integrity.
Created and maintained KPI dashboards and delivered ad-hoc analytics reports to both junior and senior leadership.
Consultant
ROI Customers
Tel Aviv, Tel Aviv
01.2012 - 01.2013
Delivered management, operations, and strategic consulting services to optimize business performance for clients across diverse industries, including banking, insurance, telecommunications, and manufacturing.
Led performance testing projects by analyzing customer data and evaluating both quantitative and qualitative aspects of work processes, organizational structures, and control systems.
Formulated actionable recommendations and implementation plans based on detailed data analysis and performance assessments.
Executed implementation projects involving the design and deployment of optimized work processes, role definitions, operational procedures, BI systems, management reports, and performance measurement tools.
Collaborated closely with client stakeholders to ensure smooth adoption and sustainability of improvements.
Education
Customization and Configuration in Microsoft Dynamics CRM 2013 -
Ness College
Advanced project management & preparation for PMP -