RONI PORAT
Influencer Marketing Manager
Kfar Saba
Summary
Experienced marketing professional with a strong drive to increase brand awareness and achieve ROI targets in the beauty and technology industries. Demonstrated success in developing and implementing data-driven influencer and PR strategies, effectively managing budgets, and leading cross-functional teams. Proven track record of delivering results and driving business growth with over 10 years of experience.
Overview
12
12
years of professional experience
2021
2021
years of post-secondary education
4
4
Languages
Work History
Influencer Marketing Manager
Samsung
01.2023 - Current
- Overseeing Influencers B2C strategy for brand awareness campaigns including: A-lists, B-lists & content creators to support the brand’s ROI targets as well as delivering main messages to consumers
- Managing yearly budgets to reach ROI
- Responsible for creative influencer shooting days for media content, collaborations, events, always on activation
- Results driven by setting KPI’s and analyzing campaigns on a day to day basis to ensure targets achievement
International PR & Influencers Manager
Moroccanoil
01.2021 - 01.2022
- Overseeing PR & Influencers for all international markets on a B2B and B2C level including Working with cross-functional teams to implement a 360 business strategy
- Responsible for planning and executing PR & Influencers strategy according to the yearly marketing calendar managing yearly budgets per category to reach ROI
- Responsible for Moroccanoil international events, media, influencers, sponsorships, press trips, and all PR activations
- Managed influencers ‘brand awareness’ as well as conversion campaigns for Moroccanoil’s Ecom channels (B2C)
- Analyzed the campaigns according to KPI’s and targets achievement
International Associate Marketing Manager
Moroccanoil
01.2018 - 01.2021
- Managed effective and creative marketing strategies and built a customized marketing plan across different channels
- Created a strategic ‘go to market’ marketing launch plan for new products & launches then Analyzed sales data, market trends, and business needs of the different markets to develop
Fashion Blogger and Stylist
@pinkwithstyle
01.2013 - 01.2020
Brand Manager
G.R Global Cosmetics
01.2017 - 01.2018
- Company Overview: A company that manufactures and exports hair products overseas
- Managed strategic business relationships with international distributors across Europe
- Developed the brand by identifying new trends, opportunities and creative thinking in products, packaging, design, sustainability, etc
- Managed international exhibitions–exhibition event planning and management from A to Z
Coordinator of Marketing and Public Relations
NTA - Israel light rail
01.2013 - 01.2016
- Website establishment and management
- Managed Social media
- Managed the company's publications and preparation of the marketing materials
- Conventions and events organization
Education
Diploma Studies - Fashion Management Course, specializing in branding, purchasing and commerce, shopping and marketing
Shenkar
B.A - Behavioral Sciences - Psychology and Sociology
The Academic College of Tel Aviv - Yafo
01.2008 - 01.2012
Skills
- Effective Organizational Skills
- Team Coordination Expertise
- Effective Interpersonal Communication
- Goal-Oriented
- Strategic Idea Generation
Primary Skills
- High organizational and management skills
- Great interpersonal communication skills
- Highly motivated for hard work
- Creative thinking
- Personal initiative and dedication
- Loyal and responsible
Military Service
2004 - 2006, Full military and mandatory service in the air force.
Timeline
Influencer Marketing Manager
Samsung
01.2023 - Current
International PR & Influencers Manager
Moroccanoil
01.2021 - 01.2022
International Associate Marketing Manager
Moroccanoil
01.2018 - 01.2021
Brand Manager
G.R Global Cosmetics
01.2017 - 01.2018
Fashion Blogger and Stylist
@pinkwithstyle
01.2013 - 01.2020
Coordinator of Marketing and Public Relations
NTA - Israel light rail
01.2013 - 01.2016
B.A - Behavioral Sciences - Psychology and Sociology
The Academic College of Tel Aviv - Yafo
01.2008 - 01.2012
Diploma Studies - Fashion Management Course, specializing in branding, purchasing and commerce, shopping and marketing
Shenkar
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