ROEI ZIVONY
Product Manager
Tel Aviv
Summary
Data-driven Product Manager with 7+ years of proven expertise in experimentation, analytics, and conversion optimization. Experienced in collaborating across engineering, design, and marketing to launch products that scale and drive revenue.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Growth Product Manager
Sidelines Group
09.2023 - Current
- Company Overview: A technology-driven digital media company that helps users make smarter, data-driven decisions in gambling and sports betting.
- Product Ownership & Growth – Leading the full product lifecycle, from vision and roadmap definition to post-launch optimization, driving engagement, conversion, and ROI.
- CMS Management – Owning the company’s custom CMS for campaign landing pages, defining and delivering new features, improving UX, and enabling PPC/Growth teams to launch and optimize campaigns efficiently.
- Defining and executing A/B tests and data-driven experiments to maximize conversion rates, CTR, and ROI.
- Product Design – Developing detailed PRDs, UI/UX flows, and wireframes to guide development and ensure alignment across design, engineering, and marketing teams.
- Collaborating with DevOps and engineering teams to create and maintain dedicated environments, manage multisite setups, and ensure smooth deployment pipelines for multiple domains.
Proficient in: ClickUp, Jira, Figma, Amplitude, LookerStudio, Mixpanel, WordPress, Smartlook, UserBrain
Product Manager
MySize
04.2019 - 09.2023
- Company Overview: AI-driven B2B2C size recommendation solutions that drive revenue growth and reduce costs for online retailers.
- Led end-to-end product lifecycle, from ideation to launch, including creating wireframes and prototypes (Mobile and Desktop).
- Identified, designed, experimented, and iterated on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.
- Managed and defined product roadmaps, coordinating cross-functional dependencies.
- Created tasks and user stories for design and development teams.
- Prioritized and categorized customer feedback, feature requests, and product backlog to define product vision and strategy.
Product Marketing Manager
AppThis
03.2017 - 03.2019
- Company Overview: Mobile Advertising Network
- Led efforts to drive demand, growth, and adoption of new products and features on the marketplace platform.
- Utilized account performance analysis to swiftly identify marketing opportunities.
- Identified up-selling opportunities.
- Represented clients in product strategy.
- Devised, implemented, and managed Lead-Generation efforts to enlarge the platform's user database.
Education
Bachelor's Degree - Communication and Business
College of Management
Rishon Le Tzion01.2014
Skills
Product vision and strategy
Teamwork and collaboration
A/B testing
Wireframe design
ROI analysis
User story creation
User and UX research
Data analytics
Agile software development
Data-driven decision making
Project planning
Product Growth
Market research
Timeline
Growth Product Manager
Sidelines Group
09.2023 - Current
Product Manager
MySize
04.2019 - 09.2023
Product Marketing Manager
AppThis
03.2017 - 03.2019
Bachelor's Degree - Communication and Business
College of Management
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