Riley Naughton
Chicago,IL
Summary
A results-driven business professional with 5+ years of experience in event planning, marketing, logistics, and project management. Motivated Service Worker with exceptional social skills, communication abilities and customer service background. Pursues every opportunity to support team members and proactively address issues. Adept at learning new information quickly to maximize performance. Hardworking and reliable team player dedicated to business success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales and Marketing Associate
Club Pilates
03.2024 - Current
- Developed and executed targeted marketing strategies to drive new membership sign-ups through digital channels, including social media and email marketing
- Managed lead generation, follow-up, and conversion processes to achieve sales quotas for memberships, retail products, private training, and teacher training
- Utilized CRM tools (e.g., Club Ready) to track member interactions, manage lead databases, and drive ongoing engagement
- Engaged in customer relationship management to foster long-term retention and loyalty among existing members
Financial Logistics Auditor
StrategIQ Commerce
11.2021 - 11.2023
- Applied project management skills to streamline audit processes, identifying opportunities for cost savings exceeding $50K weekly
- Coordinated multiple stakeholder accounts, ensuring alignment and efficient resolution of financial discrepancies
- Developed contracts and workflows that optimized client relationships and operational performance
Logistics Coordinator
TMC, by C.H. Robinson
09.2020 - 11.2021
- Coordinated transportation logistics for client shipments, ensuring timely delivery and satisfaction
- Facilitated meetings to address customer needs, enhancing client relationships and service competitiveness
- Improved operational efficiency by identifying technical challenges and collaborating on system enhancements
Event Planning Manager
Bash Creates, LLC.
05.2019 - 09.2020
- Successfully planned and executed corporate and private events, ensuring all logistics, budgets, and client requirements were met
- Managed all social media accounts, Instagram, Facebook, to create compelling content and connect with our clientele
- Utilized Email Marketing campaigns through MailChimp to deliver targeted event information to our buyers
- Developed and implemented creative marketing strategies to enhance event attendance and engagement
- Designed promotional materials and campaigns, leveraging insights to improve web traffic and audience reach
Production Intern
The Castle Theatre
01.2018 - 05.2019
Education
Bachelor of Business Administration -
Illinois State University
Normal, IL05.2019
Skills
- Account Management
- Business Development
- Contract Management
- Customer Service
- Data Entry
- Digital Marketing
- Event Planning & Coordination
- Financial Management
- SEO
Certification
- SEO Certification, Hubspot Academy - 2024
- Foundations of Digital Marketing and E-commerce, Google/Coursera - 2023
Timeline
Sales and Marketing Associate
Club Pilates
03.2024 - Current
Financial Logistics Auditor
StrategIQ Commerce
11.2021 - 11.2023
Logistics Coordinator
TMC, by C.H. Robinson
09.2020 - 11.2021
Event Planning Manager
Bash Creates, LLC.
05.2019 - 09.2020
Production Intern
The Castle Theatre
01.2018 - 05.2019
Bachelor of Business Administration -
Illinois State University