Regis Storey
Chicago
Summary
Revenue leader with a background in psychotherapy, leveraging expertise in human behavior to enhance sales performance. Achieved 200% revenue growth in one quarter and maintained a 70% close rate on qualified deals at Asana. Developed scalable prospecting systems as BDR Manager across six partner companies, resulting in significant improvements in booking rates and productivity. Proven ability to coach sales representatives in effective messaging and objection handling, leading to measurable increases in email engagement.
Overview
9
9
years of professional experience
Work History
Business Development Representative Manager
Victory Lap
Chicago
07.2025 - Current
- Consulting with six companies across SMB, Mid-Market, and Enterprise segments to design and operationalize full-sales motions, expand outbound capacity, and drive attainment of quarterly pipeline and revenue targets.
- Lead and coach six BRD teams (6 to 8 reps each), resulting in 85% of reps consistently meeting the quarterly quota.
- Build customized outbound scripts, partner-specific talk tracks, and ICP-based targeting frameworks that increase meeting creation by 30% to 40% within the first 60 days.
- Develop messaging frameworks and objection-handling guides that improve connect-to-meeting conversion rates by 22%.
- Standardize call-blocks structure, daily accountability systems, and prospecting workflows that increase BDR productivity by 10% to 25%.
- Deliver weekly coaching, call analysis, and performance planning that increase first-call meeting booking rates by 15% to 30%.
- Partner with leadership teams to optimize targeting, sequencing, and outbound channel strategy, driving a 15% lift in email open and 12% lift in reply rates.
Enterprise Business Development
Asana
Chicago
02.2023 - 08.2023
- Achieved a 115% increase in sales pipeline growth by proactively identifying and engaging with key decision-makers at target accounts through cold calling, email campaigns, and social media outreach.
- Analyzed sales data to identify top-performing accounts and develop personalized strategies to increase conversion rates, resulting in a 50% improvement in the conversion rate from booked meetings to closed sales.
- Developed personalized coaching plans for junior SDRs, resulting in a 20% increase in individual productivity within the team.
- Utilized data analysis tools to identify and focus efforts on high-value accounts, leading to a 30% increase in average deal size.
- Implemented personalized outreach plans, increasing high-value client meetings by 25%.
- Utilized CRM data analysis to identify key trends and insights, allowing for the creation of customized outreach plans that led to a 35% increase in revenue from high-value clients.
Business Development Representative
Asana
Chicago
01.2021 - 01.2023
- Identified and targeted niche market segments through thorough research and analysis, leading to a 120% increase in conversion rates.
- Developed personalized outreach strategies for high-value accounts, aiding team sales goals.
- Collaborated with Account Managers to streamline the sales process, resulting in a 20% increase in deals closed within the first quarter.
- Developed and implemented customized outreach templates and email sequences, resulting in a 15% increase in response rates from prospects.
- Conducted in-depth analysis of customer behavior and market trends to identify untapped opportunities, resulting in a 15% increase in sales within the mid-market segment.
Senior Enterprise Business Development
Asana
Chicago
09.2023 - 06.2022
- Developed personalized account management plans for key enterprise clients, resulting in a 200% increase in revenue in Q2 2024 compared to the previous quarters.
- Conducted demos and discovery calls with major enterprise accounts throughout the full sales cycle, achieving a 70% close rate on qualified leads that resulted in purchases.
- Conducted training sessions for new SDRs, focusing on best practices for cold calling and email outreach.
- Developed and executed a comprehensive outreach plan targeting key decision-makers in the SaaS industry, resulting in a 50% increase in qualified leads and a 60% increase in meetings booked.
- Collaborated with cross-functional teams to create personalized email campaigns that resulted in a 40% increase in response rates and ultimately contributed to exceeding quarterly sales targets by 20%.
- Implemented weekly training sessions for SDRs focused on enhancing communication skills and objection-handling techniques, resulting in a 30% increase in booked meetings with prospects.
Psychotherapist
Symmetry Counseling
Chicago
08.2016 - 01.2021
- Enhanced client satisfaction by 25% by developing a client feedback system and tailoring solutions to individual needs.
- Conducted a comprehensive needs analysis, leading to a 40% increase in average deal size by offering customized service packages.
- Cultivated strategic partnerships with local health providers and organizations, expanding referral networks by 35%, and significantly increasing client acquisition and retention.
Education
M.A. - Counseling Psychology
Northwest University
Kirkland, WA01.2011
Skills
- Salesforce proficiency
- Enterprise sales strategy
- Cold calling and outbound prospecting
- Full sales cycle
- Client relationship management
- Account development
- Effective communication
- Team leadership
- Multi-channel outreach
- Revenue growth optimization
- Sales coaching
- Revenue generation
- CRM management
- Performance coaching
- Revenue forecasting
- Sales enablement
- Negotiation skills
Hobbies and Interests
- Business Development
- Food Aficionado
- Traveling
- Photography
Timeline
Business Development Representative Manager
Victory Lap
07.2025 - Current
Senior Enterprise Business Development
Asana
09.2023 - 06.2022
Enterprise Business Development
Asana
02.2023 - 08.2023
Business Development Representative
Asana
01.2021 - 01.2023
Psychotherapist
Symmetry Counseling
08.2016 - 01.2021
M.A. - Counseling Psychology
Northwest University