Regan Wieneke
Wilmette
Summary
Results-oriented sales professional with expertise in B2B and B2C SaaS and agency sales. Proven ability to cultivate strong client partnerships through effective communication and active listening. Skilled in identifying client needs and delivering transparent solutions. Committed to continuous learning and development of strategic sales approaches.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Enterprise Account Executive
Lux Research Inc
Chicago
10.2024 - Current
- Met onboarding metrics, successfully booking and holding meetings for stage 1 deals.
- Drove total revenue closed in 2025 as leader of U.S. new business account executives.
- Achieved 86% of goal for 2025 sales performance.
- Closed first sale of AI-focused service package to prominent $8 billion global CPG company.
- Leveraged top-of-funnel metrics to identify and engage new accounts, resulting in successful deal closures.
- Collaborated with internal leaders to align Lux Research offerings with client challenges, enhancing service relevance.
- Delivered presentation at company forum on leveraging consumer-led insights for innovation.
- Attended conferences, converting event introductions into new business opportunities.
Sharpr Sales Director
Dynata, LLC
Chicago
09.2020 - 09.2024
- Functioned as main contact for all sales activities, managing referrals, RFP invitations, contract management, and platform demonstrations.
- Worked with product development team and senior executives to shape product roadmap and integrate new technologies such as OpenAI.
- Collaborated cross-functionally with Marketing, Product, Infosec, Customer Experience, and Legal. Negotiate all B2B and B2C sales bids with Enterprise brands such as Nestlé, Starbucks, Fidelity, UnitedHealth Group. Manage RFP processes from presenting, creating proposals, follow ups, and negotiations.
- Played key role in acquisition of Sharpr by Dynata through closing sales and company presentations, securing ~80% of client roster as net clients, including 500 to 1K clients and proving value of product and client relationships.
- Drove sales during most profitable quarter with annual growth of ~45% after handling sales cycle for clients from initial sales call and demonstrations to contract negotiations and working with key business contracts and procurement teams.
- Achieved 12% year-over-year growth rate from 2021 to 2022 for Sharpr division by managing sales cycle for majority of clients, handling contract negotiations, and landing new clients.
- Billed ~$1M in ARR in corporate brand deals in 2023, hitting targets of sales numbers with new logo acquisition and adding new logos for globally leading brands such as Nestlé, Clorox, Starbucks, L'Oréal, Estée Lauder.
- Gained recognition for bringing on global CPG, financial services, technology and media brands through customer-centric approach, going above and beyond for clients, making sure prospects were viewed positively internally
- Managed RFP processes from proposal creation to follow-ups and negotiations, securing optimal outcomes for clients.
- Secured approximately 80% of client roster, contributing to successful acquisition of Sharpr by Dynata.
- Achieved annual growth of approximately 45% during most profitable quarter by managing sales cycle effectively.
- Achieved 12% year-over-year growth rate for Sharpr division by landing new clients and managing contracts.
- Billed approximately $1 million in ARR from corporate brand deals in 2023, exceeding sales targets.
Senior Account Director
Sharpr, Inc
Chicago
03.2014 - 09.2020
- Formulated multi-year go-to-market business strategy alongside president and CEO.
- Directed inbound sales opportunities and managed sales cycles, resulting in increased engagement with mid-sized accounts.
- Performed cold outreach to potential clients, introducing them to software platform.
- Managed product demonstrations and followed up with clients to ensure satisfaction.
- Launched targeted direct mail campaigns and oversaw lead nurturing efforts to enhance client acquisition.
- Established initial sales processes at Sharpr through management of client calls and product demos, streamlining client interactions.
- Facilitated client retention and upselling through consistent relationship management.
- Positioned Sharpr as a competitive leader following Forrester review presentation.
Account Manager
Cision
Chicago
03.2012 - 02.2014
- Managed new business territory, demonstrating products and negotiating contracts to secure new clients.
- Collaborated with internal teams to develop tailored solutions addressing client needs.
- Developed relationships with domestic and international accounts, addressing unique market challenges.
- Represented company at conferences, consulting with buyers on product offerings.
- Established connections with C-level executives in marketing, PR, and corporate communications through proactive outreach, enhancing strategic partnerships.
- Generated approximately 60% of new sales opportunities via cold calls and targeted LinkedIn profiles.
- Achieved 135% of sales goal in Q4 2013 through consultative sales approach.
- Nominated by peers to represent West and Central sales on internal committee due to consistent achievement of sales goals.
Account Executive
Cision
Chicago
03.2012 - 05.2012
- Presented Cision services to prospective clients and re-engaged lapsed accounts, enhancing sales pipeline.
- Reviewed company CRM to identify and pursue opportunities with past clients, contributing to client retention.
- Ranked top performer in lead generation through strategic cold and warm calling, driving increased client interest.
Account Partner
Market Track LLC.
Chicago
07.2010 - 05.2012
- Achieved retention of 80+ accounts through effective training and support initiatives.
- Identified client needs in collaboration with research team to enhance deliverables.
- Executed various projects for clients while generating comprehensive reports.
- Responded promptly to client inquiries about software assistance and product issues.
- Facilitated success of two account executives in surpassing yearly quotas by mastering verticals.
- Demonstrated exceptional time management across multiple projects and responsibilities.
- Delivered critical insights that guided clients' strategic business decisions.
- Supported sales, customer service, and product expertise initiatives.
Education
Bachelor of Arts - Communications
University of Wisconsin, Madison
Madison, WI05-2010
Skills
- Sales
- Business Development
- Data & Storytelling
- Insight Selling
- Negotiation & Budgeting
- Startup Strategy
- RFP Management
- Coaching & Development
Business Plans & Cases - Go-To-Market Strategy
- Account Management
- Customer Service
Certification
MEDDPICC Masterclass Certified August 2024
Technical Skills
Microsoft Office: Suite, Word, PowerPoint | Salesforce.com | LinkedIn Sales Navigator | Gong
Timeline
Enterprise Account Executive
Lux Research Inc
10.2024 - Current
Sharpr Sales Director
Dynata, LLC
09.2020 - 09.2024
Senior Account Director
Sharpr, Inc
03.2014 - 09.2020
Account Manager
Cision
03.2012 - 02.2014
Account Executive
Cision
03.2012 - 05.2012
Account Partner
Market Track LLC.
07.2010 - 05.2012
Bachelor of Arts - Communications
University of Wisconsin, Madison