Ragan Crawford
Mundelein,IL
Summary
Results-driven Sales Enablement Manager with a proven track record in developing and executing innovative sales strategies that elevate team performance and consistently exceed targets. Expertise in leveraging data analysis to optimize sales processes, enhance revenue generation, and ensure alignment with organizational objectives. Proficient in utilizing CRM systems and marketing automation tools to provide robust support for sales teams, fostering a collaborative and successful environment. Recognized for adaptability, creativity, and a proactive approach to problem-solving, dedicated to driving meaningful contributions that advance overall business goals.
Overview
9
9
years of professional experience
Work History
Digital Enablement Lead
Cushman & Wakefield
06.2025 - Current
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Applied effective time management techniques to meet tight deadlines.
- Developed strong communication and organizational skills through working on group projects.
- Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
- Responsible for leading the launch of the new CRM instance and the AI tool, Unframe, to 43 brokers
- Developed all content for new digital program launches and ongoing updates.
Sales Enablement Manager
Huron Consulting Group
01.2024 - 02.2025
- Directed business development and sales enablement teams to drive revenue growth by 18%.
- Developed new lead generation process and enhanced sales processes to recognise more than 200 new leads.
- Led training and onboarding programs for newly hired consultants.
- Implemented Salesforce Chatter for C-level executives to access insights on opportunities and leads.
- Achieved organization-wide compliance with GDPR regulations.
Sales Enablement Manager
VM Ware
07.2021 - 09.2023
- Increased Portal usage by 73% within one year.
- Led partner sales enablement team to achieve highest performance in five years.
- Developed new partner-facing Product Marketing materials for Partner Platform.
- Established monthly webinar series for field partners with over 80% participation.
- Secured ownership of Partner Advisory Board in less than three months.
- Created targeted training programs addressing specific sales geography needs.
- Achieved 100% of personal goals within first four months of the year.
Training Manager | Global Sales & Marketing
Shure
04.2018 - 07.2021
- Developed and documented comprehensive sales processes tailored to each vertical and sales organization.
- Created and delivered training content to enhance instructional design across global teams.
- Led global training team through organizational changes, focusing on software features and instructional design.
- Trained all Shure Sales Executives on Software Sales Processes using Salesforce system.
- Administered and trained sales representatives in Partner Community to maximize engagement.
- Conducted monthly calls with contracted representatives to ensure effective utilization of Salesforce.
- Served as a Certified Salesforce Administrator, ensuring system integrity and effectiveness.
- Implemented continuous support strategies for global training initiatives to maintain high standards.
Sr Account Executive
CareerBuilder
06.2017 - 04.2018
- Identified and pursued new business opportunities across healthcare sector.
- Developed tailored recruitment solutions for prominent medical organizations and midsized health corporations.
- Mentored new hires to ensure success in critical sales positions.
- Achieved highest quota attainment of 140% during initial month on team.
- Closed first software deal within six days, surpassing expected monthly quota.
- Ranked first in daily call reports for New Business Teams, leading by over 80%.
Sales Trainer
CareerBuilder
07.2016 - 06.2017
- Trained small and large groups across various experience levels.
- Designed and delivered effective training programs utilizing educational theories and instructional technology.
- Organized training sessions for internal systems including Salesforce, Axiom, and Tableau.
- Served as first Systems Trainer at CareerBuilder, instructing representatives from all North American hubs.
- Trained in award-winning Speak Easy Public Speaking methods, also used for TED Talks preparation.
- Achieved highest ratings as reviewed by course participants.
- Selected exclusively by Vertical Business Unit to lead 21-day Boot Camps for Software Sales Executives.
Education
Bachelor of Business Administration - Business Administration
American Intercontinental University
Schaumburg, IL06-2020
Skills
- Sales process enhancement
- Salesforce administration
- Training development
- Instructional design
- Sales training
- Sales strategy development
- Training Management
- Sales coaching
- Sales presentation
- Business development
Timeline
Digital Enablement Lead
Cushman & Wakefield
06.2025 - Current
Sales Enablement Manager
Huron Consulting Group
01.2024 - 02.2025
Sales Enablement Manager
VM Ware
07.2021 - 09.2023
Training Manager | Global Sales & Marketing
Shure
04.2018 - 07.2021
Sr Account Executive
CareerBuilder
06.2017 - 04.2018
Sales Trainer
CareerBuilder
07.2016 - 06.2017
Bachelor of Business Administration - Business Administration
American Intercontinental University