Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Peter Norgaard

Chicago

Summary

Strategic revenue leader with 10+ years in ad tech, specializing in scaling regional and national sales functions across programmatic, mobile, and gaming platforms. Proven track record of growing books of business from $0 to $9M+ through a combination of new client acquisition, Clevel partnerships, and performance-focused storytelling. Deep relationships across top CPG, QSR, and retail brands, and trusted by major holding companies including Publicis, IPG, Dentsu, and Omnicom. Excels at GTM strategy, key account growth, and collaborative leadership. Now seeking to lead a national or central sales efforts at a high-growth ad tech company.

Overview

12
12
years of professional experience

Work History

Senior Client Partner

Unity (formerly ironSource)
09.2021 - Current
  • Scaled business from zero to $9M+ in under four years by securing national campaigns across top brands including Kraft Heinz, Kimberly-Clark, Yum! Brands, Walgreens, Mattel, and Kroger.
  • Closed preferred partnership with Spark Foundry, unlocking $8M in annualized spend, including $5M in Central US.
  • Made Unity the primary mobile gaming partner for Mattel, growing their spend significantly through direct and programmatic channels.
  • In addition to the brands listed above, signed new brand and agency business including Long John Silvers, Best Western, Old Navy, Cracker Barrel, Dairy Queen, and multiple state lottery boards.
  • Supported Unity's post-merger GTM across mobile, rewarded video, and audience extension offerings.
  • Managed four $1M+ annual accounts, including two $2M+ anchor brands.
  • FY23-24 Performance: Averaged 96%+ to goal with multiple quarters above 120%. Performance Snapshot (FY23-24):
  • Q4 2023: 135% to goal ($2.7M vs. $2.0M)
  • Q3 2024: 119% to goal ($2.37M vs. $2.0M)
  • Q2 2024: 116% to goal ($1.73M vs. $1.5M)

CEO & Co-Founder

Danzek.ai
01.2023 - 01.2024
  • Company Overview: Enterprise AI orchestration platform using multi-agent graph architecture
  • Led early GTM, partnerships, and fundraising strategy.
  • Secured interest from multi-million/billion beta partners including across tech, ecomm, and logistic verticals.
  • Built product and sales narrative around developer enablement and multi-agent deployment.
  • Set up partnership agreements with top-tier vector DB and infrastructure vendors.
  • Stepped down amicably after 9 months due to founder alignment misfit.
  • Enterprise AI orchestration platform using multi-agent graph architecture

Senior Client Executive

LoopMe
01.2015 - 01.2019
  • Built the Chicago market from scratch at age 23, eventually managing a pod of two sellers.
  • Owned key accounts including Discover Card, plus CPG, QSR, and retail clients.
  • Grew book from $0 to $7M by closing new business and expanding relationships with Fortune 500 brands.
  • Known internally for cross-functional storytelling and ability to align product/CS with client goals.

Sales Planner

MediaMath
01.2013 - 01.2015
  • Created campaign plans and analytics to support AEs on strategic pitches and renewals.
  • Built investment decks and reporting for Fortune 500 clients across finance, auto, and tech.

Education

Bachelor's - Telecommunications

Indiana University Bloomington
Bloomington, IN

Skills

  • Salesforce
  • Excel
  • Canva
  • Strategic Partnerships
  • Programmatic
  • Mobile Video
  • Retail Media
  • CTV
  • AI GTM
  • Cross-Functional Selling
  • GTM Strategy
  • Pipeline Development
  • Ableton

Websites

Timeline

CEO & Co-Founder

Danzek.ai
01.2023 - 01.2024

Senior Client Partner

Unity (formerly ironSource)
09.2021 - Current

Senior Client Executive

LoopMe
01.2015 - 01.2019

Sales Planner

MediaMath
01.2013 - 01.2015

Bachelor's - Telecommunications

Indiana University Bloomington

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Peter Norgaard