Paulette Sancken
Urbana,IL
Summary
Accomplished Director of Communications at the University of Illinois, adept in content development and project management, significantly enhanced brand visibility and web traffic. Skilled in fostering teamwork and collaboration, mentored staff for professional growth. Proven track record in creating impactful communications strategies and executing high-quality creative assets.
Experienced with developing and executing strategic communication plans. Utilizes media relations and crisis communication skills to enhance brand reputation. Knowledge of effective stakeholder engagement and content management.
Diligent Communications Manager with more than 40-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
24
24
years of professional experience
Work History
Director of Communications
University of Illinois, College of ACES
09.1998 - 07.2010
- Mentored junior staff members, fostering professional development and growth within the communications team.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Developed key messaging for all external-facing materials to ensure consistency across channels and touchpoints.
- Revamped website content to improve user experience and increase web traffic.
- Produced internal communications for multiple projects.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
Senior Editor/Writer
National Center For Supercomputing Applications
09.1986 - 09.1998
- Contributed to revenue growth through effective management of advertising placements in print, online, or other channels as appropriate.
- Enhanced publication quality by implementing rigorous editing and proofreading processes.
- Managed multiple projects concurrently, maintaining strict deadlines and high-quality output.
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.
- Conducted thorough fact-checking to ensure accuracy and credibility in all published materials.
- Established strong relationships with freelancers, expanding the pool of available talent for various projects.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Edited and reviewed content for grammar, spelling and punctuation.
- Wrote and created content for various topics and mediums.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Generated and maintained style guides to encourage consistent quality of content.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Conducted interviews with subject matter experts to generate topics.
- Managed competing deadlines with efficiency.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
Education
Bachelor of Science - Journalism And Mass Communication
Iowa State University
Ames, IASkills
- Speech writing
- Project management
- Content development
- Campaign coordination
- Web content management
- Creating collateral
- Teamwork and collaboration
- Time management
- Attention to detail
- Multitasking Abilities
- Reliability
- Excellent communication
- Organizational skills
- Creative thinking
- Active listening
- Effective communication
- Adaptability and flexibility
- Verbal and written communication
- Decision-making
- Detail-oriented
- Task prioritization
- Content creation
- Professionalism
- Time management abilities
Timeline
Director of Communications
University of Illinois, College of ACES
09.1998 - 07.2010
Senior Editor/Writer
National Center For Supercomputing Applications
09.1986 - 09.1998
Bachelor of Science - Journalism And Mass Communication
Iowa State University
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