Paul Goodchild
Global Marketing Manager
Chicago
Summary
Experienced medical technology leader with a passion for shaping product innovation, market strategy, and customer engagement. Committed to data-informed execution, with a focus on scalable initiatives that accelerate market growth, strengthen brand equity, and support sustainable business success.
Overview
11
11
years of professional experience
Work History
Global Marketing Product Manager
ADD - Transfusion Medicine
01.2024 - Current
- Launched multiple new products across diverse healthcare markets.
- Acted as a key stakeholder and approver to deliver life-saving blood and plasma screening solutions.
- Led emerging technology workstreams to quantify business impact and influence cross-business unit alignment.
- Worked cross-functionally in alignment with portfolio strategy to develop commercial collateral and enhance sales enablement.
- Designated Key Opinion Leader and guest speaker for innovation and product strategy.
Senior Global Service Professional
ADD - Transfusion Medicine
05.2021 - 01.2024
- Coordinated the launch of GLP systems Track in TM and Core Lab.
- Engineered the world’s first integration of the Grifols Panther NAT analyzer with Abbott platforms.
- Drove a 200% increase in automation placements by aligning service execution with acquisition sales to achieve tender/RFI/RFP success.
- Represented Abbott at major trade shows, generating leads through live product demonstrations.
Senior Project Management Specialist
ADD - Transfusion Medicine
03.2020 - 05.2021
- Developed a scalable Ambassador training program to enhance service impact and improve product literacy.
- Created customer-facing materials to support product usage and maintenance.
- Drove product enhancements and roadmap decisions.
Senior Automation Technical Specialist
ADD - Transfusion Medicine
06.2019 - 03.2020
- Led the first U.S. integration of TM’s flagship Alinity s instrumentation.
- Delivered $100K in cost savings through parts optimization and escalation management.
- Managed the installation of TM’s largest automation system while driving serology platform conversion.
Automation Technical Specialist
ADD - Core Dx
07.2016 - 06.2019
- Implemented the first automated Alinity platform in the U.S.
- Championed multiple novel 3rd-party analyzer integrations.
- Consistently saved $25K+ in project costs while maintaining TOR schedule.
Customer Support Specialist
ADD - Core Dx
07.2014 - 07.2016
- Managed logistics and special projects involving IT, new systems and construction.
- Delivered end-of-life support for legacy systems.
Education
MBA - Healthcare Administration
West Texas A&M University
Canyon, TX 05.2016 - 05.2018
Bachelor of Science - Biomedical Engineering
University of Arkansas
Fayetteville, AR 05.2009 - 05.2013
Bachelor of Science - Computer Science
University of Florida
Gainesville, FL 05.2001 -
Skills
Sales Enablement
Voice of Customer (VoC)
Roadmap Planning
Business Case Development
Product Positioning & Messaging
Customer Journey Mapping
Stakeholder Management
Communication
Presentations
Product Launch
Timeline
Global Marketing Product Manager
ADD - Transfusion Medicine
01.2024 - Current
Senior Global Service Professional
ADD - Transfusion Medicine
05.2021 - 01.2024
Senior Project Management Specialist
ADD - Transfusion Medicine
03.2020 - 05.2021
Senior Automation Technical Specialist
ADD - Transfusion Medicine
06.2019 - 03.2020
Automation Technical Specialist
ADD - Core Dx
07.2016 - 06.2019
MBA - Healthcare Administration
West Texas A&M University
05.2016 - 05.2018
Customer Support Specialist
ADD - Core Dx
07.2014 - 07.2016
Bachelor of Science - Biomedical Engineering
University of Arkansas
05.2009 - 05.2013
Bachelor of Science - Computer Science
University of Florida
05.2001 -
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