Patrick Holder
Chicago
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
6
6
years of professional experience
Work History
Key Account Manager
Red Bull
06.2024 - Current
- Own full P&L and strategic direction for national and regional retail accounts, leading all commercial activities across HQ and field execution
- Develop and execute joint business plans (JBPs) aligned to distribution, pricing, promotion, and merchandising priorities, driving revenue and share growth
- Build relationships with senior customer stakeholders, leading business reviews to align on performance, strategy, and long-term growth initiatives
- Manage Customer Marketing Agreements (CMAs) and trade investment budgets, optimizing spend to maximize ROI and drive incremental sales
- Leverage syndicated data (Nielsen, Circana) and internal reporting to identify whitespace opportunities and influence assortment and placement decisions
- Lead annual promotional planning and execution, securing incremental display activity and aligning programming with both customer and brand objectives
- Partner with Distributor Partners (DPs) to ensure consistent execution across regions, improving distribution, in-store compliance, and inventory flow
- Align cross-functional teams (sales, marketing, finance, operations) to deliver integrated customer strategies and scalable execution
- Conduct post-promotion and performance analysis to refine strategy and improve future investment decisions
Market Manager
The Boston Beer Company
09.2022 - 06.2024
- Led distributor performance and field execution across a multi-unit retail and on-premise account base, delivering against annual volume and revenue targets
- Directed joint planning efforts with distributor partners and key accounts to drive distribution gains, promotional execution, and improved in-store conditions
- Held distributor teams accountable to KPIs including distribution, cold vault placement, display execution, and sales velocity
- Utilized data and market insights to prioritize high-impact opportunities and optimize territory strategy
- Conducted monthly and quarterly business reviews to track performance, identify gaps, and implement corrective action plans
- Managed district budget and resource allocation to maximize ROI across promotional and executional initiatives
Key Account Specialist
The Boston Beer Company
03.2020 - 09.2022
- Managed and grew a portfolio of retail and on-premise accounts, driving distribution expansion, shelf presence, and promotional execution
- Identified and converted new multi-unit account opportunities, developing strategic plans to secure placements and grow share
- Increased product assortment and share of shelf through consultative selling and data-driven insights
- Executed merchandising strategies including cooler resets, displays, and POS to improve visibility and sales performance
- Partnered with distributor teams to ensure consistent order execution, inventory flow, and in-store standards
- Built strong relationships with account decision-makers to influence assortment, placement, and promotional participation
Education
Bachelor of Science - Marketing
Central Michigan University
Mount Pleasant, MI12-2019
Skills
- Strategic Account Ownership (JBP P&L Mindset)
- Distributor / Bottler Management
- Data-Driven Selling & Decision Making
- Cross-Functional Leadership & Influence
Timeline
Key Account Manager
Red Bull
06.2024 - Current
Market Manager
The Boston Beer Company
09.2022 - 06.2024
Key Account Specialist
The Boston Beer Company
03.2020 - 09.2022
Bachelor of Science - Marketing
Central Michigan University