Paola Ferreira
Rockford
Summary
Motivated and detail-oriented graduate seeking an entry-level marketing position. Skilled in market research, data analysis, and content creation. Passionate about developing creative campaigns, leveraging digital marketing tools, and collaborating with teams to enhance brand presence. Eager to apply my analytical skills and strategic thinking to contribute to a dynamic marketing team.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Resident Assistant
Rockford University
08.2024 - Current
- Foster a positive and inclusive environment among residents.
- Plan and organize educational and social events for residents.
- Complete paperwork, conduct room checks, and maintain regular communication with university staff
- Established and enforced residence hall policies and quiet hours to establish safe and respectful living environment.
- Mediated conflict resolution with roommates and other residence hall members to promote peace, order and positive relationships.
Bank Intern
Illinois Bank & Trust
08.2024 - 12.2024
- Assisted commercial bankers, portfolio managers, and loan assistants in sales calls, report management, and client financial evaluations.
- Engaged in consumer and business finance through front-facing retail operations, enhancing customer relationship skills and financial product knowledge.
- Shadowed Treasury Management Banking Officers to research prospects, conduct account analysis, and assist with treasury projects.
- Collaborated with Operations Area Managers on day-to-day operations, including teller oversight, BSA compliance, branch security, and cash management.
- Gained insight into mortgage processes by assisting across departments (Processing, Post-Closing, and Servicing) and understanding the mortgage loan lifecycle.
Brand Intern
2X LLC
05.2023 - 05.2024
- Engaged with targeted audiences through focus groups, meetings and social media.
- Developed content in line with brand's voice, tone and guidelines for website, news releases and social media.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Contributed to producti, photography, videography and other brand projects.
- Assisted marketing team with developing brand strategies.
Office Assistant
Office of Global Affairs
08.2022 - 05.2023
- Coordinated and managed logistics for various events, including: international student orientation and cultural exchange programs
- Designed engaging posts and visuals to enhance brand presence across social media platforms
- Managed accounts on platforms like Instagram, Twitter, TikTok, and Facebook to maintain a consistent posting schedule
- Processed invoices, reimbursement, and financial transactions related to office operations and events
Education
Bachelor of Science - Financial Economics & Marketing
Rockford University
05.2025
Skills
- Proficient Knowledge of Microsoft office (Word, Excel, Power Point, etc)
- Problem-solving skills
- Detail-oriented
- Analytical skills
- Excellent communication skills
- Leadership skills
- Self-confidence
- Adaptability
Certification
TOEFL Test Certification
Languages
Spanish
Native or Bilingual
English
Full Professional
Catalan
Professional Working
Timeline
Bank Intern
Illinois Bank & Trust
08.2024 - 12.2024
Resident Assistant
Rockford University
08.2024 - Current
Brand Intern
2X LLC
05.2023 - 05.2024
Office Assistant
Office of Global Affairs
08.2022 - 05.2023
Bachelor of Science - Financial Economics & Marketing
Rockford University
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