Paige Olson
Chicago
Summary
Results-driven Marketing and Operations Leader with proven expertise in B2B and B2C strategies, impactful marketing solutions, and operational efficiencies. Proven leader in marketing and operations with extensive experience managing diverse projects focused growth in both B2B and B2C sectors. Expert in utilizing marketing software and data analytics to drive strategic, targeted campaigns. Adept at transforming complex information into clear, actionable insights, while excelling at collaboration and fostering strong client relationships. Recognized for building high-performing teams and promoting a culture of excellence. Brings a unique combination of agility from startup environments and structured operational expertise from major corporations, driving success across varied business landscapes.
Overview
5
5
years of professional experience
Work History
Client Account Executive
Epsilon Global Marketing
09.2023 - Current
- Manage complex campaigns for brands such as Hyundai, Genesis, BMW, Kia, and Jaguar Land Rover, coordinating across departments to ensure seamless execution
- Recognized for improving reporting processes and launching impactful campaigns that drive client satisfaction and operational efficiency
- Spearheaded Jaguar Land Rover's ad hoc national campaign for over 100 dealers, ensuring efficient execution and high client satisfaction
- Assisted in launching Kia's first-ever national and regional campaigns, selling over 1.2 million direct mail pieces and generating $730K in revenue across 1,000+ dealers
- Played a key role in growing Genesis campaigns, increasing dealer participation by 400%, and expanding campaign offerings to three continuous initiatives
- Coordinated cross-functional teams across data, legal, sales, billing, and production, ensuring smooth campaign execution and optimized operations
- Helped execute nearly 1,000 Hyundai mobile clinics, generating $3.4M in revenue and earning company-wide recognition for outstanding results
Operations and Financial Analyst
Luna Bay Booch Co.
12.2022 - 07.2023
- Analyzed sales data, prepared financial reports, and supported marketing strategies, while collaborating with cross-functional teams on product launches, investor relations, and operational improvements to drive business growth and brand consistency
- Analyzed sales data, prepared reports for marketing strategies, and assisted with the marketing launch of new products
- Collaborated with the Director of Marketing and cross-functional teams on product positioning, pricing, and promotion
- Assisted with marketing collateral, product packaging, presentations, sales materials and ensured brand consistency
- Contributed to the development of social media marketing strategies and influencer engagement
- Managed executive leadership communications, resulting in improved messaging effectiveness
- Collaborated with process improvement consultants to strengthen business solutions, marketing, and sales initiatives
- Managed investor relations through the creation of data dashboards, performance decks, and tactical communications
- Developed and implemented relationship-building strategies that increased satisfaction and loyalty among key stakeholders
- Conducted financial analysis, forecasting, variance analysis and prepared financial reports for management
- Coordinated corporate operational initiatives, inventory management strategies, and supply chain efficiencies
Operations Manager
Berry Electric Contracting Co.
03.2020 - 12.2022
- Led project management initiatives under the direction of the CEO and executive team, driving operational efficiency and supporting business partnerships to enhance client satisfaction
- Also manage social media marketing, HR responsibilities, and vendor relationships, resulting in increased lead generation and improved operational processes
- Provided leadership and support for project management initiatives directed by the CEO and executive personnel
- Coordinated and executed social media and website marketing, resulting in increased in lead generation
- Created, curated, and scheduled social media posts, effectively engaging audience and growing company's online presence
- Supported business partnerships, resulting in an increase in client satisfaction and an improvement in vendor relationships
- Assisted with Human Resource administrative responsibilities, including billing, payroll, onboarding, and training
Education
Master of Business Administration - Finance
DePaul University | Kellstadt Graduate School of Business
Chicago, ILBachelor of Science - Advertising, Minor in Business Administration
University of Illinois Urbana-Champaign
Champaign, ILSkills
- B2C Marketing
- Process Improvement
- Operations Management
- Problem-solving abilities
- Digital Marketing & Advertising
- Data Analysis and Reporting
- Organizational skills
- Marketing Strategy Execution
- Team collaboration
- Team leadership
- Cross-Functional Project Management
- Effective communication
Timeline
Client Account Executive
Epsilon Global Marketing
09.2023 - Current
Operations and Financial Analyst
Luna Bay Booch Co.
12.2022 - 07.2023
Operations Manager
Berry Electric Contracting Co.
03.2020 - 12.2022
Bachelor of Science - Advertising, Minor in Business Administration
University of Illinois Urbana-Champaign
Master of Business Administration - Finance
DePaul University | Kellstadt Graduate School of Business
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