Ornit rotem

• Drive and execute marketing and branding strategies for 7 brands for the Israeli market.
• Manage the marketing team, providing professional guidance and motivation.
• Drive product launches and promotional initiatives together with sales teams to maximize in-store presence.
• Manage advertising campaigns and a marketing budget across various media channels to maximize reach and meet ROI goals.
• Manage external agencies, ensuring all activities are aligned with brand strategy.
• Collaborate with various teams to ensure optimal execution of the marketing plan.
• Achievements: In an extremely competitive market, increased market share from 54% to 57% and ensured a high level of brand awareness and loyalty.

• Develop and implement marketing strategies to drive consumer awareness, demand, and sell-through.
• Create marketing materials, drive promotions, and consumer initiatives.
• Plan and implement advertising campaigns, including advertising in digital, social, and traditional media.
• Initiate and manage a global influencer campaign with a budget of 1.5 million NIS for Israeli dates, set, and meet KPI.
• Create digital assets for branding and E-com, manage digital and social media agencies.
• Ongoing collaboration with various stakeholders, including CEOs, distribution companies, factory managers, and suppliers, both domestically and internationally.

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• Develop and implement brand strategy and marketing communications.
• Led a marketing team of 2 brand managers and a digital analyst
• Drive the transition of a media budget of 3M NIS per year from traditional to digital.
• Manage digital branding campaigns, establish KPIs, and evaluate ROI.
• Optimize monthly SEO/SEM campaigns of 0.5M NIS yearly, with specialized agencies
• Collaborate closely with the VP of Sales to create new products and promotions
• Enhanced email marketing for B2C to align with the brand's values and objectives.
• Introduce new technological systems such as Zoom Analytics to boost conversion
• Managed collaborations with Yent and Calcalist for branding and traffic generation
• Achievements: a 6-point increase in brand awareness, a 15% rise in registration
• The Leading Job Board and Career Management Website

• Led B2C marketing strategy at Osem Nestlé, significantly influencing marketing and business outcomes in the categories
• Created a 2-year innovation pipeline for product development, leading strategic shifts in the pasta category to drive growth and market share
• Managed the P&L, streamlined budgets, and set KPIs to drive revenue growth
• Successfully repositioned Osem's pasta range from soft to premium durum wheat, aligning the product with Osem's heritage in Israeli cuisine and establishing it as a household staple
• Revitalized the Pasta Perfecto brand through innovative marketing and advertising campaigns, significantly enhancing brand visibility and market share
• Led digital transformation initiative of the Bishulim website, to strengthen the Osem Culinaria brand, enhancing our digital footprint and market competitiveness
• Achievements: 55% market share at the time the private label entered the market

• Led the development of the Osem corporate brand book, defining its core values and the corporate brand's hierarchy, guaranteeing the brand relevance in every Israeli kitchen
• Tailored Osem's brand messages to resonate with the Arab, orthodox, and Russian demographic sectors, managed targeted advertising campaigns across various media channels
• Orchestrate large-scale outdoor productions tailored for the Orthodox and Arab sectors, such as 'Osem - Land,' the largest summer event specifically designed for the Orthodox community
• Analyzed the wellness and nutrition trends in Israel with consumer research, and developed the corporate nutrition brand strategy aligning with Nestlé's global approach
• Leading the execution, working closely with all the marketing teams within the organization
• Initiate and manage marketing activities for opinion leaders in the nutrition field
• Achievements: Increased brand loyalty for Osem in various sectors and improved Osem's image among dietitians

• Develop a business plan for entry into the pet food market in food chains and specialty networks
• Analyze the pet food market and consumer preference, and assemble a product mix for launch in coordination with Nestle's SBU for pet food
• Collaborate with advertising and PR agencies to create targeted marketing communications
• Managed promotional activities in specialty stores to increase penetration, customer loyalty
• Work closely with trade teams, develop promotional plans, and increase sales
• Achievements: transformed the 'Friskies' cat food brand into the number 2 cat food brand in the market