Summary
Overview
Work History
Education
Skills
Special Achievements
General
Timeline
Generic

Orlee Tal

Tel-Aviv

Summary

As an interdisciplinary leader and entrepreneur, my journey from industrial design through online shopping to digital healthcare innovation is a testament to my passion for creating and scaling transformative products. I've refined my ability to strategize and develop products from the ground up, achieving remarkable growth. As an executive, I use my expertise to drive innovation and shape the future of industries.

Overview

32
32
years of professional experience

Work History

CPO

Nonagon Care
04.2022 - Current
  • Nonagon Care, an innovative healthcare solution, enables patients to perform common medical exams in primary and pediatric care from the comfort of their homes with 24/7 remote clinician access.
  • Expanded the product offerings to serve DTC and retail markets, and integrated third-party services for a seamless end-to-end customer experience.

CEO

stor.ai
06.2019 - 02.2022
  • stor.ai provides grocery chains with a market-leading holistic solution to sell, fulfill, and deliver orders to customers from their white-label websites.
  • Achieved over $700 million in Annual GMV, serving 350+ retailers and collaborating with more than 120 brands across the US, Canada, Europe, and Israel. Notably, in Israel, stor.ai became the platform of choice for 85% of the country's leading grocers.

VP Product and GM Israel

stor.ai
02.2015 - 05.2019
  • Formulated and shaped the company's diverse range of products from the ground up. Successfully positioned the company as the preferred choice in the Israeli market, catering to eight of the nation's top ten grocers.

Lecturer and Mentor

Google For Startups Campus
01.2012 - 01.2022
  • Mentored early-stage startups in the field of user experience and product management.

Lecturer

IDC Herzlia
01.2012 - 01.2020
  • Designed and delivered an advanced User Experience & Product Design course, pioneering one of the first, hands-on courses in this field in Israel.

VP Product and Co-Founder

Sizer
07.2012 - 02.2015
  • Sizer is a Fashion-tech company that provides a personalized in-store and home shopping experience. Sizer’s patented computer vision technology enables the reconstruction of a 3D object (the user’s body) from a set of 2D pictures. This disruptive technology is applied to the most used device on earth: the smartphone.
  • Played a foundational role in conceiving and developing the product from the ground up. My responsibilities extended to defining business strategies, actively participating in sales endeavors, and contributing to fundraising efforts.

Head of Interaction Design

Primesense (Currently Apple)
09.2011 - 06.2012
  • Responsible for shaping Natural Interaction paradigms using Primesense's 3D sensor technology. This led to the creation of a cutting-edge Living Room experience showcased at CES 2012.

Senior UX Manager

Retalix, (Currently NCR)
11.2010 - 10.2011
  • Led a team of professionals in redesigning the company's next-generation product line, encompassing the Point of Sale, Self-Checkout, Customer Scale, Self-Scan, and Back Office system. This transformation significantly contributed to the company's acquisition by NCR.

UX Manager

Modu
10.2008 - 11.2010
  • modu, an innovative Israeli mobile phone company.
  • Designed the mobile experience of two cellular phones and their orbiting accessories (e.g., jackets). Including concept design, detailed specifications of the entire phone, usability testing, and accompaniment of the development process in the company’s R&D group and at its OEM in Taiwan.

Senior User Experience Expert and Project Manager

UI Company
12.1999 - 03.2008
  • UI Company is a prominent player in the Israeli User Experience consulting sphere.
  • Worked across various fields, from healthcare to BI systems and voice technology. My responsibilities included designing and implementing effective and creative products and promoting the adoption of UX methods within large organizations.

Lecturer

Shenkar College
10.1993 - 02.2000

Played a vital role in shaping students' academic journey. I designed and delivered courses in textile design that guided them from their initial steps to their final projects in their fourth year.

Senior Textile Designer

Leading Textile Companies
06.1991 - 01.1999

As the head designer in leading textile companies, my responsibilities encompassed various facets. This involved tracking market trends, overseeing and crafting fashion collections, promoting product lines at international textile exhibitions and sales meetings, and fostering collaborative relationships with the companies' strategic customers, both domestically and internationally in Europe and the U.S.

Education

Online MBA Diploma -

ThePowerMBA
01.2022

Diploma in Marketing & Advertising Management -

Bar Ilan University
01.2008

M.Sc with honors in Industrial Design - Ergonomics

Technion
01.2001

B. Des with honors in Textile Design -

Shenkar College
01.1991

Skills

  • Product Strategy
  • Consumer Products
  • Agile Methodologies
  • Entrepreneurship
  • Leadership

Special Achievements

  • 2002, Outstanding Employee of the year prize / granted by the Israeli Ministry of Defense (the award was granted twice)
  • 2005, Outstanding Employee of the year prize / granted by the Israeli Ministry of Defense (the award was granted twice)
  • 2001, Gerhard z’l and Gertrude Karpluss Prize for Outstanding Thesis (Medical field) / Technion, Haifa
  • 1998, Regba prize for Best Design Concept and Specification document / Technion, Haifa

General

Tel-Aviv, orleet@gmail.com, +1 972 50-2246528

Timeline

CPO

Nonagon Care
04.2022 - Current

CEO

stor.ai
06.2019 - 02.2022

VP Product and GM Israel

stor.ai
02.2015 - 05.2019

VP Product and Co-Founder

Sizer
07.2012 - 02.2015

Lecturer and Mentor

Google For Startups Campus
01.2012 - 01.2022

Lecturer

IDC Herzlia
01.2012 - 01.2020

Head of Interaction Design

Primesense (Currently Apple)
09.2011 - 06.2012

Senior UX Manager

Retalix, (Currently NCR)
11.2010 - 10.2011

UX Manager

Modu
10.2008 - 11.2010

Senior User Experience Expert and Project Manager

UI Company
12.1999 - 03.2008

Lecturer

Shenkar College
10.1993 - 02.2000

Senior Textile Designer

Leading Textile Companies
06.1991 - 01.1999

Online MBA Diploma -

ThePowerMBA

Diploma in Marketing & Advertising Management -

Bar Ilan University

M.Sc with honors in Industrial Design - Ergonomics

Technion

B. Des with honors in Textile Design -

Shenkar College
Orlee Tal