Orhan Sayman
Chicago
Overview
27
27
years of professional experience
Work History
President
Beko US Inc.
1 2024 - 7 2024
- Oversaw sales operations of USD 100 million and achieved breakeven within 6 months following significant losses in the 2022-2023 period
- Led a team of 100 employees
- Negotiated with buying groups and customers to reduce expenses
- Revamped market offerings through strategic adjustments in pricing, spiffs, VR, and DFI
- Restructured departments, optimizing resource allocation by downsizing in some areas and expanding in others
- Launched a merchandiser program
- Directed the establishment of a Canadian subsidiary and initiated business operations with Costco
- Coordinated the management of two distributors in Canada and one in the USA for the Blomberg brand.
Regional Managing Director
Beko Russia LLC - IHP (Whirlpool LLC)
09.2022 - 12.2023
- Promoted to lead the integration of Whirlpool and Beko following their acquisition, managing four brands: Grundig (PI 150), Hotpoint (PI 115), Beko (PI 105), and Indesit (PI 85)
- Reorganized the management structure with 10 direct reports: 6 from Beko and 4 from Whirlpool
- Managed sales totaling USD 600 million, overseeing 3,000 blue-collar and 550 white-collar employees
- Administered a marketing budget of USD 25 million
- Employed 700 merchandisers to enhance sales and optimize product mix
- Oversaw the opening of 10 new brand shops for Grundig
- Achieved record profitability in 2022 and 2023.
Regional Managing Director
Beko Russia LLC
01.2020 - 09.2022
- Drove sales growth from USD 130 million to USD 285 million
- Coordinated management of 350 merchandisers to boost sales and refine product offerings
- Oversaw a marketing budget of USD 12 million
- Tripled co-op advertising and strengthened relationships with major market players
- Launched the Grundig brand exclusively with MVM, the market’s largest player
- Established a subsidiary in Kazakhstan to manage Central Asia
- Doubled profitability within three years.
Managing Director
Beko Russia LLC
01.2017 - 12.2019
- Increased sales from USD 75 million to USD 130 million
- Managed a team of 1,500 employees, including 1,300 blue-collar and 200 white-collar staff
- Restructured the organization by forming a new team, recruiting from direct competitors
- Expanded market penetration through new proposals to major players
- Coordinated a marketing budget of USD 5 million
- Initiated TV advertising for the Beko brand maintaining campaigns for 6 consecutive years
- Employed 150 merchandisers to drive sales and improve product mix
- Doubled profitability within three years.
Sales Director
Beko
02.2015 - 12.2016
- Managed distributor networks across Europe and the Americas
- Boosted sales from USD 98 million to USD 128 million
- Led a team of 30 employees
- Initiated business operations in Argentina and conducted feasibility studies for a subsidiary
- Evaluated and managed distributors in North America, including a feasibility study for a US subsidiary
- Increased sales by 30% in Belgium and the Netherlands
- Doubled profitability within two years.
Sales Manager
Beko
07.2009 - 01.2015
- Managed revenues of USD 60 million
- Transitioned from a distributor model to a subsidiary in Scandinavia
- Established a network of distributors for the Blomberg brand in the USA
- Managed two Blomberg distributors in Canada
- Doubled business in Portugal
- Received the Best Sales Area Award in 2012 and 2013
- Quadrupled profitability within five years.
Managing Director
Beko Spain, Grundig Spain
02.2008 - 06.2009
- Managed revenues of USD 50 million
- Led a team of 40 employees
- Achieved breakeven in 2008 after significant losses in 2007
- Coordinated the merger of Beko and Grundig companies
- Transitioned after-sales service from third-party to in-house management.
Regional Director
Beko Poland SA
01.2005 - 01.2009
- Managed revenues of USD 70 million
- Supervised 60 employees
- Established subsidiaries in the Czech Republic, Hungary, and Slovakia
- Initiated TV advertising for the Beko brand in Poland, maintaining campaigns for four consecutive years.
Managing Director
Beko Poland SA
04.2002 - 12.2004
- Increased sales from USD 11 million to USD 53 million
- Restructured the company, recruiting from direct competitors
- Transitioned after-sales service from third-party to in-house management
- Quadrupled profitability.
Sales Manager
Beko
09.2000 - 03.2002
- Increased sales from USD 8 million to USD 30 million
- Enhanced business relationships with existing distributors in Greece, Czech Republic, Hungary, Serbia, Kosovo, Macedonia, and Malta; added new distributors in Romania, Bulgaria, Croatia, and Slovenia.
Sales Executive
Beko
12.1996 - 08.2000
- Developed benchmark tables for England, Germany, and France
- Supported sales operations for the Beko subsidiary in Germany
- Managed distributor relationships in the Czech Republic and Hungary.
Education
MBA: Marketing And Finance -
University of Illinois At Chicago
Bachelor of Science: Engineering Management -
Istanbul Technical University
Personal Information
Citizenship: US Citizen
References
- Fatih Ebiclioglu, President of Consumer Durables, Beko, +90 549 596 34 92, fatih.ebiclioglu@beko.com
- Utku Baris Pazar, Chief Strategy and Digital Officer, Beko, +90 549 649 25 49, utku.pazar@beko.com
- Craig Friedman, Owner of Eastern Marketing Corporation, Blomberg Distributor for Eastern part of United States, +1 973 220 35 19, craig@eastern-marketing.com
- Albert Lee, Owner of Albert Lee Corporation, Beko Distributor for Seattle, +1 206 715 09 23, albert3@albertlee.biz
- Chuck Bergen, CEO of Karl’s Corporation, Beko Distributor for Midwest, +1 608 516 5973, cbergen@karlsinc.com
Timeline
Regional Managing Director
Beko Russia LLC - IHP (Whirlpool LLC)
09.2022 - 12.2023
Regional Managing Director
Beko Russia LLC
01.2020 - 09.2022
Managing Director
Beko Russia LLC
01.2017 - 12.2019
Sales Director
Beko
02.2015 - 12.2016
Sales Manager
Beko
07.2009 - 01.2015
Managing Director
Beko Spain, Grundig Spain
02.2008 - 06.2009
Regional Director
Beko Poland SA
01.2005 - 01.2009
Managing Director
Beko Poland SA
04.2002 - 12.2004
Sales Manager
Beko
09.2000 - 03.2002
Sales Executive
Beko
12.1996 - 08.2000
President
Beko US Inc.
1 2024 - 7 2024
MBA: Marketing And Finance -
University of Illinois At Chicago
Bachelor of Science: Engineering Management -
Istanbul Technical University
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