OMER KENI
Sr. Marketing Analyst
Tel Aviv
Summary
Results-oriented senior marketing analyst with a strong foundation in SQL, Tableau, and cross-team collaboration. Proven expertise in analyzing large-scale data sets, optimizing business processes, and providing actionable insights. Thrilled to utilize business analysis skills and drive data-driven decision making in a fast-paced environment to make valuable contributions to an organization.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Senior Marketing Analyst
Investing.com
07.2020 - Current
- Analyzed and optimized large-scale data across multiple platforms, leading to significant campaign performance improvements.
- Increased Outbrain's monthly spend by 60%, by expanding to new markets and optimizing buying strategies.
- Developed training materials and mentored junior analysts, enhancing team performance and learning.
- Managed a $2.4M monthly spend on Facebook campaigns, analyzing data to identify new opportunities and optimize performance.
- Collaborated with cross-company teams, including Product, Content, and R&D, to drive business insights and improve product features.
Associate
Tulchinsky & Co.
01.2019 - 01.2020
- Conducted due diligence and provided actionable legal insights for various companies, managing multiple projects simultaneously
- Drafted agreements and provided legal opinions, contributing to informed business decisions.
Legal Intern & Associate
APM & Co.
01.2016 - 01.2018
- Provided legal advice and conducted research for a range of companies, assisting in strategic business planning.
Education
L.L.B. in Law & Accounting -
The Hebrew University of Jerusalem
09.2013 - 05.2017
Skills
Marketing Strategy Development
Data Analysis Expertise
Cross-Functional Collaboration
Campaign Optimization
Project Management
SQL
Tableau
Grafana
Google Ads
Jira
Certification
Google Ads Display Certification
Military Service
Psychotechnical Diagnostician, Israeli Military, 01/01/2009, 12/31/2011
Languages
Hebrew
Native language
English
Proficient
C2
Timeline
Senior Marketing Analyst
Investing.com
07.2020 - Current
Associate
Tulchinsky & Co.
01.2019 - 01.2020
Legal Intern & Associate
APM & Co.
01.2016 - 01.2018
L.L.B. in Law & Accounting -
The Hebrew University of Jerusalem
09.2013 - 05.2017
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