Oleg Luzenin

RESPONSIBILITIES:

• Creative and product launch projects in various departments from procurement to commission within multiple regions: MENA, APAC, CEE, CIS

ACHIEVEMENTS

• Integrated Monday.com project management solution to the creative team processes. 92% creative tasks were completed on time.
• Led an "Untrusted Users" project to identify non-recognizable users in the app's acquisition. Result -35% of untrusted users in UA and Organics.
• Initialized and completed the "Chinese app stores" project. Result +40k organics from the organic stores daily.
• Integrated "What's new" and "Events" section in the app stores for all product releases. Result +11% new revenue generating features utilization.

RESPONSIBILITIES:

• App Mobile Marketing Strategy and execution for 2 regions: MENA & APAC
• Media planning, UA campaigns in-house & via agency
• Traffic quality tracking & optimization to meet KPI
• App Analytics
• ASO strategy & execution
  

ACHIEVEMENTS:

• Relaunched Viber's ASO. Result +17% organics YoY in Android, +15% YoY in IOS.
• MENA region app's MAU +25% YoY.
• CIS ASA CPMAU decrease by -15%,
• APAC UAC campaigns CPI decrease by 12% from more effective creatives

RESPONSIBILITIES:

• Mobile Ads strategy creation and execution for Yandex.Market e-com marketplace
• Media planning, app user acquisition campaigns launch in-house & via an agency

ACHIEVEMENTS;

• Created, devised and implemented social media targeted ads solutions in web and mobile from scratch.
• Integrated complicated ads solutions (dynamic ads, SDK / pixel implementation, Adjust mobile events mapping, bid multipliers, dynamic retargeting, tested FMP's)
• Developed comprehensive ads strategy for Beru Marketplace web / app ( Top-5 largest e-marketplaces in Russia ) and Yandex.Market web / app ( Top price comparison platform in Russia ) driving spends from $0 to $100 000 monthly with stable performance on both services
• Steadily grew social ads both web and mobile shares in acquisition channels portfolio

RESPONSIBILITIES:

• Media planning, app user acquisition campaigns hands-on management
• Traffic quality tracking & optimization to meet KPI

ACHIEVEMENTS

• 3 major bank products performance KPI achievement with social media ads
• Daily ads placements in Fb, Vk, MT. Working with ads automation systems
• Building NPV funnels, building complex reporting, calculating costs