Noa Shapiro

FBC

01.2021 - 04.2022

Led franchise development and expansion, establishing a strong market presence.
Built Sales and Marketing from scratch, leading and coaching a cross-functional remote team of over 25 professionals, including 4 high-performing sales managers.
Achieved a 92% increase in division revenue compared with the previous year, concluding 27 exclusive concessions that generated approximately $1.5M in total income.
Spearheaded over 100 comprehensive digital marketing campaigns.
Boosted brand awareness by over 30% through strategic content placement, collaborating with media and influencers.
Managed a marketing budget, achieving a 25%+ ROI through data-driven optimizations, significantly increasing conversion and reducing CPQL by at least 30%.
Conducted comprehensive market and competitor research to identify emerging market trends and growth opportunities, leveraging consumer behavior insights and Customer Journey Mapping (CJM) to gain a deeper understanding of the target audience's needs and touchpoints.
Segmented and managed customer database resulting in correct targeting and communication.
Collaborated with designers, producing brand-consistent content for website and social media, resulting in a 20% increase in followers.

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