Noa Bar-El
Monetization & CRM Specialist
Summary
Strategic Monetization Leader with 8+ years of experience in mobile gaming, consumer apps, and performance-driven environments. Proven track record building and leading monetization and live operations teams to drive revenue growth, user engagement, and LTV optimization.
Overview
3
3
Languages
9
9
years of professional experience
Work History
Monetization & CRM Specialist
TradeAPP
11.2025 - 05.2026
- Lead company-wide monetization strategy and revenue optimization initiatives
- Managed pricing models and user segmentation to drive performance against KPIs
- Collaborate with product, marketing, and data teams to maximize ARPU and LTV
- Crafted monetization roadmap to support growth and enhance retention objectives
- Evaluated user engagement metrics to refine pricing models and boost customer acquisition rates.
- Lead A/B testing initiatives that refined product offerings and maximized user retention.
Monetization Team Lead
Beach Bum
05.2023 - 08.2025
- Led monetization strategy across multiple live mobile titles
- Managed a cross-functional team focused on revenue growth and feature optimization
- Designed and executed LiveOps calendars and in-game economy balancing
- Improved payer conversion and ARPDAU through pricing tests and offer optimization
Live Ops Manager
Beach Bum
05.2021 - 05.2023
- Managed live events, promotions, and seasonal campaigns
- Increased engagement and revenue via A/B testing and targeted player offers
- Partnered with product & art teams to optimize feature releases
CRM Manager
Beach Bum
03.2020 - 05.2021
- Led lifecycle marketing strategy across push, email, and in-app messaging
- Built segmentation models to increase retention and reactivation rates
- Implemented automated player journeys to improve long-term LTV
Customer Support Representative
Ilyon Ltd.
06.2017 - 03.2020
- Delivered high-quality customer experience in fast-paced gaming environment
- Identified player pain points and collaborated with product teams on improvements
Education
bachelor’s degree (B.A.) - English Literature and French studies
Tel Aviv University
Skills
- Business analysis
- Operations management
- Enhancing operational efficiency
- Project ownership
- Cross-functional collaboration
- Organizational development
- Workflow adaptability
MILITARY SERVICE
2008 - 2010 - Instructor of communication systems for the reserved forces In the Tze'elim military base
Timeline
Monetization & CRM Specialist
TradeAPP
11.2025 - 05.2026
Monetization Team Lead
Beach Bum
05.2023 - 08.2025
Live Ops Manager
Beach Bum
05.2021 - 05.2023
CRM Manager
Beach Bum
03.2020 - 05.2021
Customer Support Representative
Ilyon Ltd.
06.2017 - 03.2020
bachelor’s degree (B.A.) - English Literature and French studies
Tel Aviv University