Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nitzan Chen

B2B Organic Growth Specialist
Giv‘atayim,

Summary

Digital marketing professional with 14 years of experience in B2B SEO/GEO, and organic demand gen strategy. Skilled in managing cross-functional teams, optimizing full-funnel user journeys, and leveraging AI tools for scalable growth.

Overview

10
10
years of professional experience
2021
2021
years of post-secondary education
3
3
Languages

Work History

Web & User Journeys Team Lead

AppsFlyer
02.2024 - 03.2025
  • Managed an in-house team of 4 specialists across SEO/GEO, web development, Conversion Rate Optimization (CRO), and email marketing. Orchestrated seamless user journeys from discovery to conversion through integrated digital marketing strategies and data-driven optimization.
  • Managed marketing website roadmap and priorities, coordinating development resources to support key business initiatives
  • Led cross-functional teams for successful project execution while maintaining strong collaboration among team members.
  • Established comprehensive funnel measurement frameworks, implementing advanced analytics and tracking systems to monitor user progression from awareness to conversion across all touchpoints
  • Championed marketing automation by integrating AI tools to streamline workflows and boost efficiency.
  • Oversaw email marketing strategy, including lifecycle and drip campaigns

Senior SEO

AppsFlyer
10.2020 - 02.2024
  • Led global SEO strategy and owned organic website growth, while managing an in-house SEO specialist.
  • Managed organic content strategy across 9 languages, overseeing content production from ideation to publishing, including briefs, QA, and optimization. Lead multilingual SEO strategies to scale performance across global markets.
  • Directed technical SEO, including audits, indexation, structured data, and site performance.
  • Built AI-powered tools and scripts to automate SEO workflows and increase efficiency.
  • Collaborate with product, design, and measurement teams to uncover growth opportunities, align roadmaps, and ensure SEO integration across the user journey.
  • Owned website measurement and reporting to drive data-informed decisions.

Senior SEO Strategist

monday.com
07.2019 - 09.2020
  • Led end-to-end SEO strategy, execution, and process development
  • Defined tactics to grow traffic, sign-ups, and sales
  • Managed content and link-building with internal and external teams
  • Owned multiple blogs, from content planning to dev coordination
  • Supported localization and set multilingual SEO guidelines
  • Resolved technical SEO issues with the web development team
  • Oversaw keyword research, briefs, on-page/CRO, link building, analytics, and app SEO

Technical SEO Expert

Investing.com
07.2018 - 06.2019
  • Responsible for the advanced technical aspects of a leading financial portal with millions of pages and high complexity.
  • Identified main strategic opportunities as part of the website redesign stage.
  • Analyzed and improved department's technical work processes.
  • Setup of localization work processes (defined guidelines and action plan for translators in over 70 different languages).

Freelancer Consultant

Nitzan Chen Online Marketing
01.2017 - 01.2018
  • Provided SEO and design services for clients in the Israeli and international markets.
  • Managed all aspects of clients organic activity (defined SEO strategy and targets, executed keyword researches and content plans, outreached blogs and contractors for link building, provided technical solutions.
  • Tracking and reporting on a monthly basis.

Team Lead

Operad Ltd
03.2015 - 11.2016
  • Led a team of 5 SEO project managers.
  • Set periodic goals, budgets and pricing proposals for clients.
  • Researched and implemented different strategies across multiple search engines (Google, Bing, Yahoo).
  • Crisis management for strategic clients.
  • Led the link building/outreach department activity.
  • Trained workers in all required domains (technical SEO, industry best practices and department workflows).

Education

Visual Design Certifcation - Visual Design

Shenkar School Of Engineering & Design
Tel Aviv, TA
2018

Bachelor of Arts - Business Management And East Asian Studies

Tel Aviv University
Tel Aviv, TA
01.2008 - 01.2011

Skills

    Google Analytics

    Google Search Console

    Google PageSpeed

    Google Adwords

    Screaming Frog

    SEMrush

    Ahrefs

    Looker Studio

    Mixpanel

    Wordpress

    Figma

    Hotjar

    VWO

    Asana

Timeline

Web & User Journeys Team Lead

AppsFlyer
02.2024 - 03.2025

Senior SEO

AppsFlyer
10.2020 - 02.2024

Senior SEO Strategist

monday.com
07.2019 - 09.2020

Technical SEO Expert

Investing.com
07.2018 - 06.2019

Freelancer Consultant

Nitzan Chen Online Marketing
01.2017 - 01.2018

Team Lead

Operad Ltd
03.2015 - 11.2016

Bachelor of Arts - Business Management And East Asian Studies

Tel Aviv University
01.2008 - 01.2011

Visual Design Certifcation - Visual Design

Shenkar School Of Engineering & Design
Nitzan ChenB2B Organic Growth Specialist